:root {
    --ink: #163e70;
    --ink-2: #1a315e;
    --paper: #ECE6D6;
    --paper-light: #F6F2E7;
    --paper-dim: #E2DAC2;
    --brass: #EE661E;
    --brass-dark: #ee661e;
    --tape: #EE661E;
    --text-soft: #5B5947;
    --line: #D3C7A3;
    --line-dark: rgba(236,230,214,0.14);
    --paper-text: #ECE6D6;
    --paper-muted: #e1e1e1;
    --shadow: 0 18px 40px -20px rgba(16,25,43,0.35);
    --radius: 2px;
}

h1, h2, h3, h4 {
    font-weight: 600;
    margin: 0;
    color: var(--ink);
    letter-spacing: -0.01em;
}

.mono {
    letter-spacing: 0.04em;
    text-transform: uppercase;
}

a {
    color: inherit;
    text-decoration: none;
}

img {
    max-width: 100%;
    display: block;
}

.wrap {
    max-width: 1180px;
    margin: 0 auto;
    padding: 0 32px;
}

section {
    position: relative;
}

::selection {
    background: var(--brass);
    color: var(--ink);
}

/* ===== Reduced motion ===== */
@media (prefers-reduced-motion: reduce) {
    * {
        animation-duration: 0.001ms !important;
        transition-duration: 0.001ms !important;
    }
}
/* ===== HERO ===== */
.hero {
    background: radial-gradient(ellipse at 80% 0%, rgba(238,102,30,0.16), transparent 55%), var(--ink);
    color: var(--paper-text);
    padding: 88px 0 76px;
    overflow: hidden;
    z-index: 11;
}

.hero-grid {
    display: grid;
    grid-template-columns: 1.1fr 0.9fr;
    gap: 56px;
    align-items: center;
}

.eyebrow {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    font-size: 11.5px;
    color: var(--brass);
    letter-spacing: 0.14em;
    text-transform: uppercase;
    margin-bottom: 22px;
}

    .eyebrow .dot {
        width: 7px;
        height: 7px;
        border-radius: 50%;
        background: var(--tape);
        animation: pulse 1.8s infinite;
    }

@keyframes pulse {
    0%,100% {
        opacity: 1;
    }

    50% {
        opacity: .35;
    }
}

.hero h1 {
    font-size: clamp(34px,4.6vw,54px);
    line-height: 1.05;
    color: var(--paper-text);
    margin-bottom: 22px;
}

    .hero h1 em {
        font-style: italic;
        color: var(--brass);
        font-weight: 500;
    }

.hero p.lead {
    font-size: 17px;
    color: var(--paper-muted);
    max-width: 480px;
    margin-bottom: 34px;
}

.hero-ctas {
    display: flex;
    gap: 14px;
    flex-wrap: wrap;
    margin-bottom: 38px;
}

.btn {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    padding: 14px 24px;
    font-size: 14px;
    font-weight: 600;
    border-radius: 2px;
    cursor: pointer;
    border: 1px solid transparent;
    transition: all .2s;
    box-shadow: unset;
}

.btn-primary {
    background: var(--brass);
    color: #fff;
}

    .btn-primary:hover {
        background: #d85a17;
        transform: translateY(-1px);
        border-color: #d85a17;
    }

.btn-ghost {
    border-color: rgba(236,230,214,0.3);
    color: var(--paper-text);
}

    .btn-ghost:hover {
        border-color: var(--brass);
        color: var(--brass);
    }

.hero-trust {
    display: flex;
    gap: 26px;
    flex-wrap: wrap;
    font-size: 11px;
    color: var(--paper-muted);
    letter-spacing: 0.04em;
}

    .hero-trust b {
        color: var(--paper-text);
        font-size: 18px;
        display: block;
        font-weight: 600;
    }

/* transcript panel */
.transcript {
    background: var(--ink-2);
    border: 1px solid var(--line-dark);
    border-radius: 3px;
    padding: 0;
    box-shadow: var(--shadow);
}

.transcript-head {
    display: flex;
    align-items: center;
    justify-content: space-between;
    padding: 14px 18px;
    border-bottom: 1px solid var(--line-dark);
}

    .transcript-head .id {
        font-size: 11px;
        color: var(--paper-muted);
    }

.rec {
    display: flex;
    align-items: center;
    gap: 6px;
    font-size: 10.5px;
    color: var(--tape);
}

    .rec .dot {
        width: 7px;
        height: 7px;
        border-radius: 50%;
        background: var(--tape);
        animation: pulse 1.3s infinite;
    }

.transcript-body {
    padding: 22px 20px;
    min-height: 230px;
    font-size: 13px;
    line-height: 1.9;
    color: var(--paper-muted);
}

    .transcript-body .who {
        color: var(--brass);
    }

    .transcript-body .line {
        margin-bottom: 14px;
    }

    .transcript-body .cursor {
        display: inline-block;
        width: 7px;
        height: 14px;
        background: var(--brass);
        vertical-align: -2px;
        animation: blink 1s steps(1) infinite;
    }

@keyframes blink {
    50% {
        opacity: 0;
    }
}

.waveform {
    display: flex;
    align-items: flex-end;
    gap: 3px;
    height: 28px;
    padding: 0 20px 18px;
}

    .waveform span {
        flex: 1;
        background: var(--brass);
        opacity: .55;
        border-radius: 1px;
        animation: wave 1.6s ease-in-out infinite;
    }

@keyframes wave {
    0%,100% {
        height: 20%;
    }

    50% {
        height: 90%;
    }
}

/* ===== STAT STRIP ===== */
.stats {
    background: var(--paper-dim);
    border-bottom: 1px solid var(--line);
    border-top: 1px solid var(--line);
}

.stats-inner {
    max-width: 1180px;
    margin: 0 auto;
    padding: 0 32px;
    display: grid;
    grid-template-columns: repeat(4,1fr);
}

.stat {
    padding: 30px 22px;
    border-left: 1px solid var(--line);
}

    .stat:first-child {
        border-left: none;
    }

    .stat .num {
        
        font-size: 32px;
        font-weight: 600;
        color: var(--brass-dark);
    }

    .stat .label {
        
        font-size: 10.5px;
        text-transform: uppercase;
        letter-spacing: 0.08em;
        color: var(--text-soft);
        margin-top: 6px;
    }

/* ===== SECTION HEADERS ===== */
.section {
    padding: 88px 0;
}

.sec-head {
    max-width: 640px;
    margin-bottom: 52px;
}

.sec-eyebrow {
    
    font-size: 12px;
    color: var(--brass-dark);
    letter-spacing: 0.12em;
    text-transform: uppercase;
    margin-bottom: 14px;
    display: block;
}

.sec-head h2 {
    font-size: clamp(26px,3vw,36px);
    line-height: 1.15;
    margin-bottom: 14px;
}

.sec-head p {
    color: var(--text-soft);
    font-size: 15.5px;
    max-width: 560px;
}

/* ===== PROBLEMS / VALUE GRID ===== */
.value-grid {
    display: grid;
    grid-template-columns: repeat(4,1fr);
    gap: 1px;
    background: var(--line);
    border: 1px solid var(--line);
}

.value-card {
    background: var(--paper-light);
    padding: 30px 26px;
}

    .value-card .vc-index {
        
        font-size: 12px;
        color: var(--brass-dark);
        margin-bottom: 14px;
    }

    .value-card h4 {
        font-size: 16.5px;
        margin-bottom: 10px;
        line-height: 1.3;
    }

    .value-card p {
        font-size: 13.5px;
        color: var(--text-soft);
        margin: 0;
    }

/* ===== METHODOLOGY INDEX ===== */
.method-section {
    background: var(--ink);
    color: var(--paper-text);
}

    .method-section .sec-eyebrow {
        color: var(--brass);
    }

    .method-section .sec-head h2 {
        color: var(--paper-text);
    }

    .method-section .sec-head p {
        color: var(--paper-muted);
    }

.tabs {
    display: flex;
    gap: 0;
    margin-bottom: 40px;
    border-bottom: 1px solid var(--line-dark);
}

.tab-btn {
    
    font-size: 12.5px;
    text-transform: uppercase;
    letter-spacing: 0.08em;
    background: none;
    border: none;
    color: var(--paper-muted);
    padding: 14px 0;
    margin-right: 36px;
    cursor: pointer;
    position: relative;
}

    .tab-btn::after {
        content: '';
        position: absolute;
        left: 0;
        bottom: -1px;
        width: 0;
        height: 2px;
        background: var(--brass);
        transition: width .25s;
    }

    .tab-btn.active {
        color: var(--paper-text);
    }

        .tab-btn.active::after {
            width: 100%;
        }

.tab-count {
    color: var(--brass);
}

.method-grid {
    display: grid;
    grid-template-columns: repeat(3,1fr);
    gap: 16px;
}

.method-panel {
    display: none;
}

    .method-panel.active {
        display: grid;
    }

.m-card {
    background: var(--ink-2);
    border: 1px solid var(--line-dark);
    border-radius: 3px;
    padding: 24px 22px 20px;
    position: relative;
    overflow: hidden;
    transition: border-color .2s, transform .2s;
}

    .m-card:hover {
        border-color: var(--brass);
        transform: translateY(-2px);
    }

    .m-card::before {
        content: '';
        position: absolute;
        top: 0;
        right: 0;
        width: 26px;
        height: 26px;
        background: linear-gradient(135deg, transparent 50%, var(--paper) 50%);
        opacity: 0.9;
    }

.m-code {
    
    font-size: 12px;
    color: var(--brass);
    margin-bottom: 14px;
    display: block;
}

.m-card h4 {
    font-size: 17px;
    color: var(--paper-text);
    margin-bottom: 9px;
    line-height: 1.3;
}

.m-card p {
    font-size: 13px;
    color: var(--paper-muted);
    margin: 0 0 16px;
    line-height: 1.6;
}

.m-tags {
    display: flex;
    gap: 6px;
    flex-wrap: wrap;
    margin-bottom: 16px;
}

.m-tag {
    
    font-size: 9.5px;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    color: var(--paper-muted);
    border: 1px solid var(--line-dark);
    padding: 3px 8px;
    border-radius: 20px;
}

.m-link {
    font-size: 12.5px;
    font-weight: 600;
    color: var(--brass);
    display: inline-flex;
    align-items: center;
    gap: 6px;
    cursor: pointer;
    border: none;
    background: none;
    padding: 0;
    font-family: 'Inter',sans-serif;
}

    .m-link:hover {
        color: #d85a17;
    }

    .m-link svg {
        transition: transform .2s;
    }

    .m-link:hover svg {
        transform: translateX(3px);
    }

/* ===== SECTOR CHIPS ===== */
.sector-wrap {
    display: flex;
    flex-wrap: wrap;
    gap: 10px;
}

.sector-chip {
    display: flex;
    align-items: center;
    gap: 9px;
    background: var(--paper-light);
    border: 1px solid var(--line);
    padding: 11px 18px;
    border-radius: 20px;
    font-size: 13.5px;
    font-weight: 500;
    cursor: default;
    transition: border-color .2s, background .2s;
}

    .sector-chip:hover {
        border-color: var(--brass);
        background: #fff;
    }

    .sector-chip .sc-dot {
        width: 6px;
        height: 6px;
        border-radius: 50%;
        background: var(--brass);
    }

/* ===== GEO ===== */
.geo-section {
    background: var(--paper-dim);
}

.geo-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 52px;
    align-items: center;
}

.geo-list {
    list-style: none;
    margin: 0;
    padding: 0;
}

    .geo-list li {
        display: flex;
        justify-content: space-between;
        align-items: center;
        padding: 16px 0;
        border-bottom: 1px solid var(--line);
        font-size: 14.5px;
    }

        .geo-list li:last-child {
            border-bottom: none;
        }

    .geo-list .region {
        font-weight: 600;
    }

    .geo-list .count {
        
        color: var(--brass-dark);
        font-size: 13px;
    }

.geo-visual {
    aspect-ratio: 1.4;
    background: var(--ink);
    border-radius: 4px;
    position: relative;
    overflow: hidden;
    display: flex;
    align-items: center;
    justify-content: center;
}

    .geo-visual svg {
        width: 88%;
        opacity: 0.9;
    }

/* ===== EXPERTS ===== */
.expert-grid {
    display: grid;
    grid-template-columns: repeat(4,1fr);
    gap: 20px;
}

.expert-card {
    background: var(--paper-light);
    border: 1px solid var(--line);
    border-radius: 3px;
    overflow: hidden;
}

.expert-photo {
    aspect-ratio: 1;
    background: linear-gradient(135deg,var(--ink),var(--ink-2));
    display: flex;
    align-items: center;
    justify-content: center;
    
    font-size: 30px;
    color: var(--brass);
    font-weight: 600;
}

.expert-info {
    padding: 18px 18px 20px;
}

    .expert-info h4 {
        font-size: 14.5px;
        margin-bottom: 4px;
    }

    .expert-info .role {
        font-size: 12px;
        color: var(--text-soft);
        line-height: 1.5;
    }

    .expert-info .tag {
        display: inline-block;
        margin-top: 10px;
        
        font-size: 9.5px;
        color: var(--brass-dark);
        text-transform: uppercase;
        letter-spacing: 0.06em;
    }

/* ===== TESTIMONIALS ===== */
.testi-section {
    background: var(--ink);
    color: var(--paper-text);
}

.client-marquee {
    display: flex;
    gap: 40px;
    overflow: hidden;
    padding: 22px 0 46px;
    position: relative;
    mask-image: linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);
}

.client-track {
    display: flex;
    gap: 40px;
    animation: scroll 26s linear infinite;
    flex-shrink: 0;
}

@keyframes scroll {
    from {
        transform: translateX(0);
    }

    to {
        transform: translateX(-50%);
    }
}

.client-name {
    
    font-size: 13px;
    color: var(--paper-muted);
    white-space: nowrap;
    letter-spacing: 0.05em;
}

.testi-grid {
    display: grid;
    grid-template-columns: repeat(3,1fr);
    gap: 20px;
}

.testi-card {
    background: var(--ink-2);
    border: 1px solid var(--line-dark);
    border-radius: 3px;
    padding: 26px 24px;
}

    .testi-card .quote-mark {
        
        font-size: 34px;
        color: var(--brass);
        line-height: 1;
        margin-bottom: 10px;
        display: block;
    }

    .testi-card p {
        font-size: 14px;
        color: var(--paper-muted);
        line-height: 1.7;
        margin: 0 0 18px;
    }

.testi-attr {
    font-size: 12.5px;
    color: var(--paper-text);
    font-weight: 600;
}

    .testi-attr span {
        display: block;
        font-weight: 400;
        color: var(--paper-muted);
        font-size: 11.5px;
        margin-top: 2px;
    }

/* ===== MID-PAGE CTA BANNER ===== */
.cta-banner {
    background: var(--brass);
    color: var(--ink);
    padding: 52px 0;
}

.cta-banner-inner {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 24px;
    flex-wrap: wrap;
}

.cta-banner h3 {
    font-size: 24px;
    max-width: 520px;
    color:#fff;
}

.cta-banner .btn-primary {
    background: var(--ink);
    color: var(--paper-text);
}

    .cta-banner .btn-primary:hover {
        background: var(--ink-2);
    }

/* ===== LEAD FORM ===== */
.form-section {
    background: var(--paper-dim);
}

.form-grid {
    display: grid;
    grid-template-columns: 0.85fr 1.15fr;
    gap: 56px;
    align-items: start;
}

.form-side h2 {
    font-size: clamp(24px,3vw,32px);
    margin-bottom: 16px;
    line-height: 1.2;
}

.form-side p {
    color: var(--text-soft);
    font-size: 14.5px;
    margin-bottom: 26px;
}

.form-perks {
    list-style: none;
    padding: 0;
    margin: 0;
}

    .form-perks li {
        display: flex;
        gap: 12px;
        align-items: flex-start;
        padding: 12px 0;
        border-top: 1px solid var(--line);
        font-size: 13.5px;
    }

        .form-perks li:first-child {
            border-top: none;
        }

    .form-perks svg {
        flex-shrink: 0;
        margin-top: 2px;
        color: var(--brass-dark);
    }

.lead-card {
    background: var(--paper-light);
    border: 1px solid var(--line);
    border-radius: 3px;
    padding: 34px;
    box-shadow: var(--shadow);
}

    .lead-card .lc-eyebrow {
        
        font-size: 10.5px;
        color: var(--brass-dark);
        text-transform: uppercase;
        letter-spacing: 0.08em;
        margin-bottom: 6px;
        display: block;
    }

    .lead-card h3 {
        font-size: 19px;
        margin-bottom: 22px;
    }

.field-row {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 14px;
    margin-bottom: 14px;
}

.field {
    display: flex;
    flex-direction: column;
    gap: 6px;
}

    .field label {
        font-size: 11.5px;
        font-weight: 600;
        color: var(--text-soft);
        
        text-transform: uppercase;
        letter-spacing: 0.04em;
    }

    .field input, .field select, .field textarea {
        border: 1px solid var(--line);
        background: #fff;
        padding: 11px 12px;
        font-size: 14px;
        border-radius: 2px;
        font-family: 'Inter',sans-serif;
        color: var(--ink);
    }

        .field input:focus, .field select:focus, .field textarea:focus {
            outline: none;
            border-color: var(--brass);
            box-shadow: 0 0 0 3px rgba(238,102,30,0.18);
        }

.field-full {
    grid-column: 1/-1;
}

.consent {
    display: flex;
    gap: 9px;
    align-items: flex-start;
    font-size: 12px;
    color: var(--text-soft);
    margin: 16px 0 20px;
}

    .consent input {
        margin-top: 2px;
    }

.submit-btn {
    width: 100%;
    justify-content: center;
    padding: 15px;
    font-size: 14.5px;
}

.form-success {
    display: none;
    text-align: center;
    padding: 30px 10px;
}

    .form-success.show {
        display: block;
    }

    .form-success svg {
        color: var(--brass-dark);
        margin-bottom: 12px;
    }

    .form-success h4 {
        font-size: 18px;
        margin-bottom: 8px;
    }

    .form-success p {
        color: var(--text-soft);
        font-size: 13.5px;
    }

/* ===== STICKY CTA ===== */
.sticky-cta {
    position: fixed;
    bottom: 22px;
    right: 22px;
    z-index: 90;
    background: var(--ink);
    color: var(--paper-text);
    padding: 13px 20px;
    border-radius: 30px;
    box-shadow: var(--shadow);
    display: flex;
    align-items: center;
    gap: 10px;
    font-size: 13.5px;
    font-weight: 600;
    opacity: 0;
    transform: translateY(16px);
    pointer-events: none;
    transition: all .3s;
    border: 1px solid var(--brass);
}

    .sticky-cta.show {
        opacity: 1;
        transform: translateY(0);
        pointer-events: auto;
    }

    .sticky-cta .dot {
        width: 7px;
        height: 7px;
        border-radius: 50%;
        background: var(--tape);
        animation: pulse 1.3s infinite;
    }
/* ===== RESPONSIVE ===== */
@media (max-width:980px) {
    .nav-links {
        display: none;
    }

    .nav-toggle {
        display: block;
    }

    .hero-grid {
        grid-template-columns: 1fr;
    }

    .value-grid {
        grid-template-columns: repeat(2,1fr);
    }

    .method-grid {
        grid-template-columns: repeat(2,1fr);
    }

    .stats-inner {
        grid-template-columns: repeat(2,1fr);
    }

    .stat:nth-child(3) {
        border-left: none;
    }

    .geo-grid {
        grid-template-columns: 1fr;
    }

    .expert-grid {
        grid-template-columns: repeat(2,1fr);
    }

    .testi-grid {
        grid-template-columns: 1fr;
    }

    .form-grid {
        grid-template-columns: 1fr;
    }

    .footer-grid {
        grid-template-columns: 1fr 1fr;
    }
}

@media (max-width:600px) {
    .wrap {
        padding: 0 20px;
    }

    .value-grid {
        grid-template-columns: 1fr;
    }

    .method-grid {
        grid-template-columns: 1fr;
    }

    .stats-inner {
        grid-template-columns: 1fr 1fr;
        padding: 0 20px;
    }

    .field-row {
        grid-template-columns: 1fr;
    }

    .expert-grid {
        grid-template-columns: 1fr 1fr;
    }

    .footer-grid {
        grid-template-columns: 1fr;
    }

    .cta-banner-inner {
        flex-direction: column;
        align-items: flex-start;
    }
}