Global Augmented Reality Market, By Type (Marker-Based Augmented Reality and Marker-Less Augmented Reality), Technology (Monitor-Based Technology and Near-Eye-Based Technology), Offering (Hardware and Software), Device Type (Augmented Reality Devices, Head-Up Display and Handheld Device), Application (Consumer, Commercial, Enterprise, Healthcare, Aerospace and Defense, Energy, Automotive and Others) – Industry Trends and Forecast to 2030.
Augmented Reality Market Analysis and Size
Global augmented reality market is segmented on the basis of type, technology, Offering, Device Type, and application. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
Data Bridge Market Research analyses that the global augmented reality market which was USD 39,560 million in 2022, would rocket up to USD 59,7640 million by 2030, and is expected to undergo a CAGR of 39.8% during the forecast period. This indicates the market value. “Positive Displacement” dominates the type segment of the global augmented reality market due to their sports and fitness segment is expected to dominate the market as due to continuous increasing adoption of wearable electronic devices for sports and fitness in the order to enhanced sports, fitness, and well-being by monitoring physiological conditions of wearers. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework.
Augmented Reality Market Scope and Segmentation
|
Report Metric
|
Details
|
|
Forecast Period
|
2023 to 2030
|
|
Base Year
|
2022
|
|
Historic Years
|
2021 (Customizable to 2015-2020)
|
|
Quantitative Units
|
Revenue in USD Million, Volumes in Units, Pricing in USD
|
|
Segments Covered
|
By Type (Marker-Based Augmented Reality and Marker-Less Augmented Reality), Technology (Monitor-Based Technology and Near-Eye-Based Technology), Offering (Hardware and Software), Device Type (Augmented Reality Devices, Head-Up Display and Handheld Device), Application (Consumer, Commercial, Enterprise, Healthcare, Aerospace and Defense, Energy, Automotive and Others)
|
|
Countries Covered
|
U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa
|
|
Market Players Covered
|
Atheer, Inc. (U.S.), Augmate Corporation (U.S.), Hewlett-Packard Development Company. L.P. (U.S.), Blippar (U.S.), Catchoom (Spain), DAQRI (U.S), EON Reality Inc. (U.S.), Immerseport (U.S.), Infinity Augmented Reality Ltd (Israel), Inglobe Technologies (Italy), JBK Consulting (U.S.), Kudan (Japan), Magic Leap, Inc. (U.S.), Marxent Labs LLC (U.S.), Mortar Studios (Australia), PTC, Inc. (U.S), Pristine Inc. (U.S.), Re’flekt GmbH (Germany), Scope AR (U.S.), Ubimax GmbH (Germany), Upskill (U.S.), Viewar GmbH (Germany), Wear S.R.L. (Italy), Wikitude GmbH (Germany) and Zugara, Inc (U.S.)
|
|
Market Opportunities
|
|
Market Definition
Augmented reality is a technology that incorporates the digital information with real time user environment. This is done to produce an illusion of the enhanced version of the real world. In other words, augmented reality adds sound, effects, and graphics to enhance the effect and user experience to the existing real time environment. Rising demand for 3D imaging in the healthcare industry is responsible for the unprecedented growth of the augmented reality market. Increasing digitization especially in developing economies coupled with increased focus on the technological advancements in the field of internet of things will further create lucrative and remunerative growth opportunities for the market. Increasing popularity of e-commerce is also responsible for fostering the augmented reality market growth rate.
Global Augmented Reality Market Dynamics
Drivers
- Enables Communication Between Hardware Devices and the Operating System
Drivers are responsible for translating the instructions from the operating system into a language that the hardware device can understand. Without drivers, the operating system would not be able to communicate with the hardware device and the device would not be able to function
- Improves the Performance of Hardware Devices
Drivers can improve the performance of hardware devices by optimizing the way that the device interacts with the operating system. For instance, a driver can improve the performance of a graphics card by optimizing the way that the card renders graphics
Opportunities
- Educational Opportunities
These opportunities can help you to learn new skills and knowledge. They can be found in schools, colleges, and universities, and through online courses and other learning platforms
- Career Opportunities
These opportunities can help you to advance your career and achieve your professional goals. They can be found in job postings, networking events, and through personal connections
Restraint/Challenge
One of the restraints that the global augmented reality market has faced is the high cost associated with AR technology. The development and implementation of AR systems often require significant investments in hardware, software, and infrastructure. This cost barrier has limited the adoption of AR solutions, especially among small and medium-sized enterprises (SMEs) and individual consumers. Additionally, the complexity of AR technology and the lack of skilled professionals proficient in developing AR applications have also posed challenges for widespread adoption. The development of high-quality AR content requires expertise in computer vision, 3D modeling, and software development, which may be a limiting factor for some businesses.
Recent Development
- In March 2020, Epson America, Inc., a division of Japan's Seiko Epson Corporation, partnered with 3D HoloGroup (US), a company that specialises in AR software architecture and systems integration, to sell Epson's AR glasses
- In June 2019, PTC acquired TWNKLS (Netherlands), a provider of practical AR solutions for Industry 4.0, to accelerate the development of AR enterprise apps.
- In May 2019, Microsoft released the second-generation HoloLens, the HoloLens 2. The HoloLens 2 complete set includes free trials of Unity Pro, Azure credits, and the Unity PiXYZ CAD data plugin. In addition, the company announced Unreal Engine 4 support for HoloLens 2, which will provide customers with a more realistic experience
Global Augmented Reality Market Scope
The laser projection systems market is segmented on the basis of type, component, dimensional type, power range, technology, illumination type, resolution, application, and end-user. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Type
- Marker-Based Augmented Reality
- Marker-Less Augmented Reality
Technology
- Monitor-Based Technology
- Near-Eye-Based Technology
Offering
- Hardware
- Software
Device Type
- Augmented Reality Devices
- Head-Up Display
- Handheld Device
Application
- Consumer
- Commercial
- Enterprise
- Healthcare
- Aerospace and Defense
- Energy
- Automotive
- Others
Global Laser Projection Systems Market Regional Analysis/Insights
The global augmented reality market is segmented on the basis of type, technology, offering, device type and application.as referenced above.
The countries covered in the laser projection systems market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa.
North America dominates the global augmented reality market and will continue to flourish its trend of dominance during the forecast period. Existence of major key players in this region is fostering the market growth. However, Asia-Pacific will score the highest CAGR for the forecast period owing to the increased application of augmented reality by the various end user verticals.
On the other hand, prevalence of advanced infrastructure and presence of major players in the region will bolster the growth of North America is the global market share. As a result, the factors will be responsible in making North America, the region, to score the highest growth rate in the forecast period.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and up-stream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Semiconductor Infrastructure Growth Installed Base and New Technology Penetration
The global augmented reality market also provides you with a detailed market analysis for every country’s growth in healthcare expenditure for capital equipment, installed base of different kinds of products for global augmented reality market , the impact of technology using life line curves, and changes in healthcare regulatory scenarios and their impact on the augmented reality market. The data is available for the historic period from 2010 to 2020.
Competitive Landscape and Global Augmented Reality Market Share Analysis
The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, North America presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the company’s focus related to market.
Some of the major players operating in the global augmented reality market are:
- Atheer, Inc. (U.S.)
- Augmate Corporation (U.S.)
- Hewlett-Packard Development Company. L.P. (U.S.)
- Blippar (U.S.)
- Catchoom (Spain)
- DAQRI (U.S)
- EON Reality Inc. (U.S.)
- Immerseport (U.S.)
- Infinity Augmented Reality Ltd (Israel)
- Inglobe Technologies (Italy)
- JBK Consulting (U.S.)
- Kudan (Japan)
- Magic Leap, Inc. (U.S.)
- Marxent Labs LLC (U.S.)
- Mortar Studios (Australia)
- PTC, Inc. (U.S)
- Pristine Inc. (U.S.)
- Re’flekt GmbH (Germany)
- Scope AR (U.S.)
- Ubimax GmbH (Germany)
- Upskill (U.S.)
- Viewar GmbH (Germany)
- Wear S.R.L. (Italy)
- Wikitude GmbH (Germany)
- Zugara, Inc (U.S.)
SKU-