Global Bath and Shower Products Market – Industry Trends and Forecast to 2030

Global Bath and Shower Products Market, By Product Type (Shower Cream/Gel, Bar Soap, Body Wash, Shower Oil, Bath Additives, Other Types), Form (Solids, Liquids, Gel/Jellies), Distribution Channel (Convenience Stores, Online Retail, Offline Retail, Pharmacies, Specialist Retailers, Variety Stores, Warehouse Clubs, Cosmetic stores, Other Distribution Channels), Price Point (Premium, Medium, Economy), Application (Household, Commercial, Others), End Users (Men, Women, Kids) – Industry Trends and Forecast to 2030.

Bath and Shower Products Market Analysis and Size

 Individual care baths and showers are used to maintain personal hygiene and appearance. The market for baths and showers has been expanding steadily worldwide. This results from consumers' increasing purchasing power and several product launches from various manufacturers. Individuals use body wash and shower gel products, liquid-based cleaning agents, to remove sweat, oil, and dirt from their bodies. Along with the increased pollution, regular skin care is currently the biggest concern for people. Product claims made by businesses, such as antiseptic, therapeutic, germ, and virus killing, are outlined by the manufacturers, which attracts more customers.

Data Bridge Market Research analyses that the bath and shower products market, valued at USD 47.67 billion in 2022, will reach USD 68.06 billion by 2030, growing at a CAGR of 4.55% during the forecast period of 2023 to 2030. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Bath and Shower Products Market Scope and Segmentation  

Market Definition

Personal care products that help exfoliate, clean and moisturize the body are bath and shower products. They help maintain the customers' personal hygiene, soothe tense muscles, and give the skin a feeling of freshness. In essence, bath, and shower products aid in cleansing, calming, and rejuvenating the body. Unlike conventional methods of body washing, these products are meant to relax people's bodies and keep their skin moist. They are typically liquid to decrease friction between the two surfaces, maintain the material's moisture, and prevent drying.

Bath and Shower Products Market Dynamics

Drivers

• Growing demand for baby products drives the market

As parents become more concerned about their children's health, baby care products are becoming increasingly prevalent worldwide. Manufacturers strongly emphasize creating these products with safe ingredients that won't harm a baby's skin in any way. For instance, the most popular products are Nivea's nourishing in-shower body milk and Olay's ultra-moisture in-shower boys. The in-shower product segment is growing through their dual effects, such as bathing and moisturizing and bathing and even bathing and sun protection effects offered by a single product. Therefore, it is anticipated that rising baby product consumption and the development of variants will have a positive market impact and thus will expand bath and shower products.

• Increasing usage of products in hotels as luxury is driving market expansion

Travelers frequently use some standards to differentiate between the best and average hotels. Modern travellers have high standards for their hotel stays beyond standard shampoo, soap, and towels. People prioritize comfort when they spend money on a hotel. These are some of the reasons hotels invest in bath and shower products to exceed their guests' expectations by providing them with upscale herbal toiletries. The bath and shower products market is expanding due to the hotel industry making more product purchases.

Additionally, High-end soaps are popular because they use many ingredients like essential oils and organic plant materials that improve skin care. Body washes in distinctive bottles that have calming spa-like scents are more popular. Brands offer premium and luxury categories of bath and shower products in aesthetically pleasing glass bottles to satisfy consumer demand.

Opportunities

• Increasing demand for organic products with an increase in disposable income

Organic products are in high demand because they are produced without synthetic chemicals. Plant-based products, like henna, dried fruits, vegetables, flower extracts, etc., are typically entirely herbal and free of harmful chemicals. The market for synthetic cosmetics that contain hazardous chemical compounds is dwindling in light of the adverse health effects. Given the growing consumer interest in organic and natural products as well as rising disposable income, there has been growth in the market for organic care products recently. Additionally, consumers are influenced by increasing disposable income and living standards to select expensive, aesthetically pleasing bath and shower products with novel ingredients and fragrances. The market is growing as body washes and shower gels are becoming more widely available in shops and shopping malls.

• The hygiene maintenance trend causes a boom in the market

Growing health and hygiene consciousness among people worldwide creates value for the market. Keeping the body clean has become essential for limiting the spread of viruses. The layers on the products make alluring claims such as "germ-protecting," "therapeutic," and "antiseptic bathing" to entice buyers. As a result, the market for bath and shower products is anticipated to grow significantly due to the trend toward maintaining hygiene. This factor is expected to generate exceptional demand for the services related to bath and shower products during the anticipated period. Additionally, a sizable population worldwide is adopting shower gels at a rising rate due to their convenience compared to conventional bar soaps. Further, because of the traditional soaps containing sodium hydroxide, which dries out the skin, more people are shifting to body washes and shower gels.

Restraints/Challenges

• DIY demand can restraint the market

There is a trend for organic, customizable, and cost-effective DIY products, and they are becoming increasingly popular with consumers. Unlike the high cost of organic bath and shower products, consumers are now more likely to make their own at home using natural ingredients. High price ranges and availability of customization at home can therefore cause a shift and further constrain the market.

This bath and shower products market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the bath and shower products market contact Data Bridge Market Research for an analyst brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In 2022, Yardley used a commercial to introduce its new floral-sense shower gels to young women. Additionally, Unilever began its largest refill trial in Europe in 2022. The store had touch-free refill machines where first-time customers could use their old bottles while returning customers received a bottle.
• In 2022, Kourtney Kardashian Barker and Barker Wellness joined forces to introduce bath and body products.
• In 2021, three new Premium Body Care Collections from Olay Body were introduced, making it the company's most enormous and most inventive product bundle to date. Among the three collections showcasing the most recent developments in body care science are the Olay Cleansing & Renewing Body Care Duo with Retinol, Olay Premium Exfoliating Body Wash Collection, and the Olay Dermatologist Designed Collection, which dermatologists developed with dermatologist-recommended ingredients to address specific dry skin concerns.
• In 2021, Kiehl's debuted the Grapefruit Body Wash Refillable Pouch. Aloe vera, which is hydrating and healing, salicylic acid, which treats acne, and moisturizing glycerin are all ingredients in this body wash. Like any other Kiehl's product, the pouches can be returned to stores after being used and recycled through the company's Recycle & Be Rewarded program for every ten empty containers that customers recycle as part of the campaign, which will receive a free travel-sized Kiehl's product. The curbside recycling program will not accept refillable.

Global Bath and Shower Products Market Scope

The bath and shower products market is segmented on the basis of product type, forms, distribution channel, price point, application and end user. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Shower Cream/Gel
• Bar Soap
• Body Wash
• Shower Oil
• Bath Additives
• Other Types
• Surfactant Type
• Surfactant and Soap -Based Complex Type

Form

• Solids
• Liquids
• Gel/Jellies

Distribution Channel

• Convenience Stores
• Online Retail
• Official websites
• Offline
• Supermarket and Hypermarkets
• DIY Stores
• Pharmacies
• Specialist Retailers
• Variety Stores
• Warehouse Clubs
• Cosmetic stores
• Other Distribution Channels
• B2B    
• B2C

Price Point

• Premium
• Medium
• Economy

Application

• Household
• Commercial
• Others

End Users

• Men
• Women
• Kids

Bath and Shower Products Market Regional Analysis/Insights

The bath and shower products market is analysed and market size insights and trends are provided by country, product type, forms, distribution channel, price point, application and end user as referenced above.

The countries covered in the bath and shower products market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America

Asia-Pacific dominates the market and will continue to flourish its trend of dominance during the forecast period. The region's high population, growing preference for upscale brands, and improvements in consumer living standards, particularly in the regions emerging economies, are the leading causes of the region's dominance.

North America will undergo the highest growth rate during the forecast period owing to the lucrative growth brought by the presence of high-income groups in nations such as the U.S. the demand for upscale bath and shower products in the area is on the rise.

 The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Bath and Shower Products Market Share Analysis

The bath and shower products market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to bath and shower products market.

Some of the major players operating in the bath and shower products market are:

• Jahwa (China)
• REVLON, INC. (U.S.)
• CHANEL (U.K.)
• LUSH LTD (U.K.)
• AVON PRODUCTS (U.K.)
• Estée Lauder (U.S.)
• Natura. (Brazil)
• Beiersdorf AG (Germany)
• L'OCCITANE INTERNATIONAL SA. (France)
• Lion Corporation. (Japan)
• Johnson & Johnson Private Limited (U.S.)
• Reckitt Benckiser Group PLC (U.K.)
• L'Oréal Paris (France)
• Kao Corporation. (Japan)
• The Somerset Toiletry Company (U.K.)
• Coty, Inc. (U.S.)