Global Body Shaper Market - Industry Trends and Forecast to 2030

Global Body Shaper Market, By Type (Tops Shapers, Bottoms Shapers, Waist Shapers, and Shaping Bodysuits), Control Type (Firm Control, Light Control, Medium Control, and Tummy Control), Material (Cotton, Polyester, Nylon, and Others), Distribution Channel (E-Commerce, Retail Store, Hypermarkets/Supermarkets, Specialty Stores, and Others) - Industry Trends and Forecast to 2030.

Body Shaper Market Analysis and Size

Major factors that are expected to boost the growth of the global body shaper market in the forecast period of 2023 to 2030, are the rise in the beauty-conscious population. Furthermore, the growing of the acceptance of internet and the increase in the penetration of e-commerce is further anticipated to propel the growth of the global body shaper market. Moreover, the target population around the world is further estimated to cushion the growth of the body shaper market. On the other hand, the rise in the price of raw materials and the finished products is further projected to impede the growth of the global body shaper market in the forecast period of 2023 to 2030.

In addition, the rise in the trend of shapewear amongst the women day-by-day with more females longing for toned looks and aesthetic physique without going to the gym and dieting because of the shortage of time and work pressure will further provide potential opportunities for the growth of the body shaper market in the coming years. However, the flexibility of the online platforms might further challenge the growth of the global body shaper market in the near future.

Data Bridge Market Research analyses that the global body shaper market which was USD 2,940.19 million in 2022, would rocket up to USD 5,166.23 million by 2030, and is expected to undergo a CAGR of 7.3% during the forecast period of 2023 to 2030.  

“Shaping bodysuits” dominates the type segment of the global body shaper market due to their comprehensive shaping capabilities. They cater to consumers seeking full-body contouring and can be used for various occasions. In addition, they are suitable for wearing under different types of clothing, making them a versatile choice. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Body Shaper Market Scope and Segmentation

Market Definition

Body shapers can be referred to as foundation garments. They are mainly intended to be utilized as undergarments. Body shapers allow the moulding, holding and pushing of the body in a particular shape to offer a smooth and slim appearance. The objective of shapewears is to assist in reshaping the body as desired which involves lifting the sagginess, flattening the bulges and the straightening-up of the body posture.

Global Body Shaper Market Dynamics

Drivers

• Growing Influence of the Body Positivity Movement

Market growth is influenced by the prevailing body positivity movement, which extends beyond traditional beauty standards. Consumers increasingly view body shapers not only as tools for slimming but also as confidence boosters, empowering individuals to embrace their unique body sizes and shapes.

• Rising Celebrity Endorsements and Social Media Impact

Celebrity endorsements and the widespread influence of social media play pivotal roles in shaping consumer preferences. Celebrities often promote body shapewear, creating trends and stimulating consumer awareness. Social media platforms amplify these trends, making them accessible to a broader audience.

• Changing Fashion and Aesthetics Drive

The global body shaper market is driven by the dynamic fashion industry, where consumers seek body shapers to achieve a well-defined and stylish appearance. These products cater to the ever-changing fashion preferences and the desire for a more sculpted silhouette, addressing the evolving needs of fashion-conscious consumers.

Opportunities

• Increasing Advancements in Materials and Design

The market thrives on continuous innovations in materials and ergonomic designs. These developments lead to body shapers that offer superior comfort, breathability, and flexibility. As a result, consumers benefit from products that not only enhance their appearance but also provide a comfortable and adaptable fit.

• Growing E-Commerce Facilitation

The proliferation of e-commerce platforms has revolutionized the way consumer’s access body shapewear products. E-commerce offers convenience, an extensive product range, and user-generated reviews, simplifying the shopping experience. This digital transformation contributes significantly to market growth and consumer choice.

Restraints/ Challenges

• Growing Health and Safety Considerations

Prolonged and tight-fitting body shapers may raise health and safety concerns. These issues encompass restricted blood circulation, potential breathing difficulties, and skin irritation due to friction. As such, consumers may hesitate to use these products regularly, affecting market growth.

• Comfort and Fit Concerns

A notable restraint in the body shaper market is the comfort and fit issues experienced by some consumers. These concerns often arise from prolonged wear, particularly in warm or humid climates. Fit problems can lead to discomfort, chafing, or even the need for frequent adjustments, impacting overall user satisfaction.

• Concerns Regarding Complexity of Use

Proper care and maintenance are essential for body shapers, including specific washing and drying instructions. Some consumers may find these instructions complex or time-consuming, leading them to opt for simpler alternatives.

• Availability of alternatives and competition

The availability of alternative methods for achieving desired body shapes, such as diet, exercise, or cosmetic procedures, presents competition for the body shaper market. Consumers may choose these alternatives over body shapers, impacting market growth.

This global body shaper market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global body shaper market contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Recent Development

• In July 2023, Williamsburg-based brand Popilush has launched a denim series in its latest collection, bridging fashion with shapewear. The Built-In Shapewear Denim Bustier Mini Dress and Denim Tummy Control Bodysuit are standout products designed for a global audience seeking style and comfort. Popilush's move into denim-inspired shapewear reflects its commitment to empowering women worldwide. These innovative products combine the latest fashion trends with maximum comfort and flexibility. The Denim Bustier Mini Dress creates a flattering silhouette with its high-waisted design, adjustable straps, and removable cups. Meanwhile, the Denim Tummy Control Bodysuit offers a stylish option for everyday wear, made from breathable, stretchy fabric

Global Body Shaper Market Scope

The global body shaper market is segmented on the basis of type, control type, material, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Tops Shapers
• Bottoms Shapers
• Waist Shapers
• Shaping Bodysuits

Control Type

• Firm Control
• Light Control
• Medium Control
• Tummy Control

Material

• Cotton
• Polyester
• Nylon
• Others

Distribution Channel

• E-Commerce
• Retail Store
• Hypermarkets/Supermarkets
• Specialty Stores
• Others

Body Shaper Market Regional Analysis/Insights

The body shaper market is analysed and market size insights and trends are provided by type, control type, material, and distribution channel are referenced above.

The countries covered in the global body shaper market report are U.S., Canada, and Mexico in North America, Brazil, Argentina, and the rest of South America in South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, and the rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, and the rest of Asia-Pacific in Asia-Pacific, and U.A.E., Saudi Arabia, Egypt, South Africa, Israel, and the rest of the Middle East and Africa in Middle East and Africa.

North America dominates the global body shaper market due to the rise in the understanding related to the aesthetic effects of shapewear and fabric comfort. Furthermore, the increase in the number of women into athleisure activities and professional sports will further boost the growth of the body shaper market in the region during the forecast period.

Asia-Pacific is projected to observe significant amount of growth in the global body shaper market due to the rise in the disposable income and large population. Moreover, the increase in the purchasing due to growing product understanding and higher millennial population is further anticipated to propel the growth of the global body shaper market in the region in the coming years.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends, and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Global Body Shaper Market Share Analysis

The global body shaper market competitive landscape provides details by competitors. details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width, and breadth, application dominance. The above data points provided are only related to the companies' focus related to the global body shaper market.

Some of the major players operating in the global body shaper market are:

• Spanx, Inc. (U.S.)
• Jockey International, Inc. (U.S.)
• Belly Bandit (U.S.)
• Nike, Inc. (U.S.)
• Under Armour Inc. (U.S.)
• PUMA SE (Germany)
• Ann Chery (Colombia)
• Hanesbrands Inc. (U.S.)
• Spiegel LLC (U.S.)
• Marks & Spencer plc (U.K.)
• Rago Shapewear (U.S.)
• Body Hush (Canada)
• Adidas AG (Germany)
• Triumph International Corp. (Switzerland)
• Leonisa (Colombia)
• Wacoal (Japan)
• 2XU (Australia)
• SKINS International Trading AG (Switzerland)
• Miraclesuit (U.S.)
• CONTOURGLOBAL PLC (U.K.)