Image

Global Breakfast Cereals Market – Industry Trends and Forecast to 2029

  • Food & Beverage
  • Upcoming Report
  • Jun 2022
  • Global
  • 350 Pages
  • No of Tables: 220
  • No of Figures: 60

Global Breakfast Cereals Market By Product Type (Ready-to-cook Cereals and Ready-to-eat Cereals), Distribution Channel (Supermarket, Convenience Store, E-Commerce and Others), Ingredient Type (Wheat, Rice, Corn, Barley and Oats) – Industry Trends and Forecast to 2029

 

Breakfast Cereals Market

Market Analysis and Size

The market is growing primarily as a result of changing food habits and the influence of Western culture on consumer dietary patterns, as it provides a convenient solution to readily accessible food that optimises the ease of consumption without further preparation. In addition, the rapid expansion of convenience stores, which promotes brand visibility, is propelling the breakfast cereals market forward.

Data Bridge Market Research analyses that the breakfast cereals market was valued at USD 57.84 billion in 2021 and is expected to reach the value of USD 91.91 billion by 2029, at a CAGR of 5.96% during the forecast period of 2022-2029.

Report scope and market segmentation

Report Metric

Details

Forecast Period

2022 to 2029

Base Year

2021

Historic Years

2020 (Customizable to 2014 - 2019)

Quantitative Units

Revenue in USD Billion, Volumes in Units, Pricing in USD

Segments Covered

Product Type (Ready-to-cook Cereals and Ready-to-eat Cereals), Distribution Channel (Supermarket, Convenience Store, E-Commerce and Others), Ingredient Type (Wheat, Rice, Corn, Barley and Oats)

Countries Covered

U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America

Market Players Covered

General Mills Inc. (U.S.), Kellogg's Co. (U.S.), Nestlé SA (Switzerland), Bob’s Red Mill Natural Foods (U.S.), Nature's Path Foods (Canada), Hometown Food Company (U.S.), purelyelizabeth (U.S.), The Quaker Oats Company, (U.S.), BARBARA’S (U.S.), Northen Quinoa Production Corporation (Canada), LOVEGROWN INC. (U.S.), Gluten-Free Prairie (U.S.), Avena Foods, Limited, (Canada)

Opportunities

  • Innovative value propositions related to health and fitness have significantly increased net sales of their products
  • Unilever and Kellogg Company have heavily invested in television and social media advertising to raise consumer awareness

Market Definition

Breakfast cereals are food items that are consumed solely for breakfast purposes, as the name implies. This means that, ideally, breakfast cereals should not be consumed during lunch or dinner. Breakfast cereals are made from a variety of ingredients. They are the processed seed grains that are popular in western countries. Breakfast cereals are best consumed when mixed with milk or curd. In general, breakfast cereals are low in fat and have a healthy nature.

Breakfast Cereals Market Dynamics

Drivers

  • Growth and expansion of packaged cereals due to higher nutritional content

Packaged breakfast cereals have grown in popularity in developing economies, as consumers increasingly prefer packaged, healthier food options to traditional, traditional breakfast foods. These cereals are regarded as an ideal breakfast option around the world due to their lower calorific value and higher nutritional content.

  • Constant introduction of innovative and flavoured cereals

A plethora of innovative and flavoured breakfast cereal options are also expected to accelerate market growth, particularly in developing markets. Furthermore, the advancement of food retail infrastructure and rising awareness about the health benefits of eating grain-based breakfasts are fuelling market growth. Furthermore, changing food habits, increasing disposable income in emerging economies, and raising awareness about healthy breakfast among individuals are all important factors driving market growth.

Opportunity

Companies' appealing marketing and promotion strategies have aided in raising consumer awareness of health and fitness. Market participants' innovative value propositions related to health and fitness have significantly increased net sales of their products. Key market players like Unilever and Kellogg Company have heavily invested in television and social media advertising to raise consumer awareness about improving their health and fitness by eating breakfast cereals like oats and cornflakes. As a result, all of these factors contribute to the growth of the global breakfast cereals market.

Restraints

However, the availability of market alternatives such as smoothies, frozen waffles, yoghurt, sausage, and so on and a preference for traditional breakfast foods will pose a significant challenge to the growth of the breakfast cereals market. Increased production costs will limit the scope of growth for the breakfast cereals market. Price fluctuations in cereal packaging materials and a lack of a standardised supply chain among vendors in developing countries have further harmed the demand and supply of breakfast cereals.

This breakfast cereals market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the breakfast cereals market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Breakfast Cereals Market

As consumers seek healthier, safer, and more convenient food options, the COVID-19 pandemic has prompted a shift from eating out to cooking at home. Breakfast cereal demand has increased by around 30% during the pandemic. According to various studies, COVID-19 has also created opportunities for many private players to emerge in the markets to meet the inflated demand. Furthermore, the urban population is increasing its demand for innovative breakfast products because such meals provide a quick and convenient source of nutrition and energy.

Recent developments

  • General Mills launched eight new varieties of ready-to-eat cereals in December 2021 to expand its product line, catering to different customer segments such as kids and keto people. In addition, the company went for innovative packaging inspired by superhero series.
  • In collaboration with Blippar, Kellogg's will launch the first web-based Augmented Reality promotional campaign in the Middle East, including the United Arab Emirates, in September 2020. Kellogg was the first GCC brand to use WebAR technology in a multi-channel marketing campaign for its Coco Pops cereal brand.
  • Mondelez India will enter the breakfast cereal market with the launch of Bournvita Fills in August 2020. The company's product portfolio in the region has been expanded with this new launch.

Global Breakfast Cereals Market Scope

The breakfast cereals market is segmented on the basis of product type, distribution channel, and ingredient type. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

  • Ready-to-cook Cereals
  • Ready-to-eat Cereals

Ingredient type

  • Wheat
  • Rice
  • Corn
  • Barley
  • Oats

Distribution channel

  • Supermarket
  • Convenience Store
  • E-Commerce
  • Others

Breakfast Cereals Market Regional Analysis/Insights

The breakfast cereals market is analysed and market size insights and trends are provided by country, of product type, distribution channel, and ingredient type as referenced above.

The countries covered in the breakfast cereals market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America had the largest global market share. The region has the world's highest penetration, with per capita consumption of hot and ready-to-eat cereals exceeding that of other regions. However, the region has seen a decline in ready-to-eat food, while regions such as Europe and Asia-Pacific are showing promising growth. Asia-Pacific is expected to be the fastest-growing region. The rising consumption of processed food products in countries such as Japan, China, India, and others is driving industry growth. Food habits have shifted as a result of the various health issues that consumers face around the world. People are becoming more interested in nutritional food products.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Breakfast Cereals Market Share Analysis

The breakfast cereals market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to breakfast cereals market.

Some of the major players operating in the breakfast cereals market are:

  • General Mills Inc. (U.S.)
  • Kellogg's Co (U.S.)
  • Nestlé SA (Switzerland)
  • Bob’s Red Mill Natural Foods (U.S.)
  • Nature's Path Foods (Canada)
  • Hometown Food Company (U.S.)
  • purelyelizabeth (U.S.)
  • The Quaker Oats Company, (U.S.)
  • BARBARA’S (U.S.)
  • Northen Quinoa Production Corporation (Canada)
  • LOVEGROWN INC. (U.S.)
  • Gluten-Free Prairie (U.S.)
  • Avena Foods Limited, (Canada)

Research Methodology: Global Breakfast Cereals Market

Data collection and base year analysis is done using data collection modules with large sample sizes. The stage includes the obtainment of market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analyzed and estimated using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

Customization Available

Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Factbook) or can assist you in creating presentations from the data sets available in the report.


SKU-

Please fill in the below form for detailed Table of Content

By clicking the "Submit" button, you are agreeing to the Data Bridge Market Research Privacy Policy and Terms and Conditions

Please fill in the below form for detailed List of Table

By clicking the "Submit" button, you are agreeing to the Data Bridge Market Research Privacy Policy and Terms and Conditions

Please fill in the below form for detailed List of Figure

By clicking the "Submit" button, you are agreeing to the Data Bridge Market Research Privacy Policy and Terms and Conditions

CHOOSE LICENCE TYPE
  • 7000.00
  • 4800.00
  • 3000.00
  • 8000.00
  • 12000.00
Why Choose Us
Unlocking New Opportunities on this Report Post Covid-19

By clicking the "Submit" button, you are agreeing to the Data Bridge Market Research Privacy Policy and Terms and Conditions



Frequently Asked Questions

Packaged breakfast cereals have grown in popularity in developing economies, as consumers increasingly prefer packaged, healthier food options to traditional, traditional breakfast foods. These cereals are regarded as an ideal breakfast option around the world due to their lower calorific value and higher nutritional content.
The Breakfast Cereals Market is to grow at a CAGR of 5.96% during the forecast by 2029.
The major players operating in the Breakfast Cereals Market are General Mills Inc. (U.S.), Kellogg's Co. (U.S.), Nestlé SA (Switzerland), Bob’s Red Mill Natural Foods (U.S.), Nature's Path Foods (Canada), Hometown Food Company (U.S.), purelyelizabeth (U.S.), The Quaker Oats Company, (U.S.), BARBARA’S (U.S.), Northen Quinoa Production Corporation (Canada), LOVEGROWN INC. (U.S.), Gluten-Free Prairie (U.S.), Avena Foods, Limited, (Canada).
The Breakfast Cereals Market value is expected USD 91.91 billion by 2029.