Global Customer Success Platforms Market By Application (Customer Experience Management, Sales and Marketing Management, Risk and Compliance Management, Customer Service, Others), Component (Solutions, Services), Deployment Type (On- Premises, Cloud), Organization Type (Small and Medium-Sized Enterprises, Large Enterprise), Industry Vertical (Banking, Financial Services, and Insurance, Retail and e-commerce, Telecommunications and IT, Healthcare and Life Sciences, Government and Public Sector, Other), Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa) – Industry Trends and Forecast to 2026
Market Analysis: Global Customer Success Platforms Market
Global customer success platforms market is set to witness a healthy CAGR of 25.75% in the forecast period of 2019-2026. The report contains data of the base year 2018 and historic year 2017. Rising demand for cloud based solutions and increasing demand for customer data analysis are the major factors for the growth of this market.
Market Definition: Global Customer Success Platforms Market
Customer success platform is specially designed by an organization so that they can create and capture data from different online and offline channels. These customer success platforms help the customer to understand business better. They are widely used in applications such as customer experience management, risk and compliance management, sales and marketing management among others. They are used in industries such as e-commerce, banking, financial, healthcare among others. Increasing usage of artificial intelligence and machine learning worldwide is the factor fuelling the growth of this market.
- Growing approach of cloud computing in customer success
- Increasing demand for advanced solutions to monitor customer scores
- Rising acceptance of innovative technologies such as artificial intelligence and machine learning
- Growing investment in customer success platform start-ups
- Increasing data security and privacy concern
- Rising data aggregation and synchronization from various sources
Segmentation: Global Customer Success Platforms Market
- Customer Experience Management
- Sales and Marketing Management
- Risk and Compliance Management
- Customer Service
- Professional Services
- Support and Maintenance Services
- Consulting Services
- Professional Services
By Deployment Type
- On- Premises
By Organization Type
- Small and Medium-Sized Enterprises
- Large Enterprise
By Industry Vertical
- Financial Services, and Insurance
- Retail and e-commerce
- Telecommunications and IT
- Healthcare and Life Sciences
- Government and Public Sector
- North America
- South America
- Rest of South America
- United Kingdom
- Rest of Europe
- South Korea
- Rest of Asia-Pacific
- Middle East and Africa
- South Africa
- Rest of Middle East and Africa
Key Developments in the Market:
- In March 2019, Strikedeck launched a new customer success platform Strikedeck Blitz which is specially designed to combine small and medium sized business. This new platform will help the customer success team by improving their customer experience, increasing subscription services and minimizing customer churn. It also has the ability to track customer interactions and workflow automation.
- In May 2019, Gainsight announced the launch of their Pulse+ which is the online media platform so that they can create skilled customer success professionals. This platform will have combine eLearning and industry-grade and subscribers can access year-round program of on-demand training, original video series and podcasts. This will help the professionals to improve their business and analytical skills in the customer success industry.
Competitive Analysis: Global Customer Success Platforms Market
Global customer success platforms market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of customer success platforms market for global, Europe, North America, Asia-Pacific and South America.
Major Market Competitors/Players: Global Customer Success Platforms Market
Few of the major competitors currently working in the global customer success platforms market are Gainsight, Salesforce.com, inc., Natero, Totango, Strikedeck, Inc., ChurnZero, Inc., ClientSuccess, Bolstra, UserIQ, Planhat, Salesmachine inc., AppsForOps Pty Ltd, CustomerSuccessBox, Wootric, Akita, Catalyst Software, Amity (Lilikoi Data Inc.).
Research Methodology: Global Customer Success Platforms Market
Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analysed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please request an analyst call or can drop down your enquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
Key Insights in the report:
- Complete and distinct analysis of the market drivers and restraints
- Key market players involved in this industry
- Detailed analysis of the market segmentation
- Competitive analysis of the key players involved