Global Data Masking Market, By Type (Static and Dynamic), Component (Software and Services), Business Function (Finance, Marketing and Sales, Operations, Human Resources and Legal), Organization Size (Small and Medium-Sized and Large), Deployment Type (Cloud and On-Premises), End User (Banking, Financial Services, and Insurance, Retail and Ecommerce, Government and Defense, Healthcare, Media and Entertainment, Telecommunications and IT and Manufacturing), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2028
Surge in the adoption of advanced technologies such as artificial intelligence, growing adoption of cloud based services especially by small and medium scale enterprises and rising need for decreasing the risk of data breaching are the major factors attributable to the growth of the data masking market. Data Bridge Market Research analyses that the data masking market will exhibit a CAGR of 13.07% for the forecast period of 2021-2028. Therefore, the market value would stand tall by USD 1,268.08 million by 2028.
Data masking is an advanced technology that provides real-time data masking of production data. Data masking technology facilitates analysing big data without interrupting regular business operations. In other words, data masking technology is used to create a fake yet realistic version of the organizational data with an aim to secure the crucial organizational information.
Rising demand for analysis and testing of data, database protection and compliance for diverse requirements will emerge as the major market growth driving factor. Surging number of organizational data thefts and security breaches, growing number of small and medium scale enterprises especially in the developing economies and surge in the focus of marketers in adopting such technology for customer retention will further aggravate the growth of the market. Increasing internet penetration and growing public expenditure for the development of IT infrastructure are some other factors bolstering the growth of the market.
However, lack of skilled workforce and technological expertise in underdeveloped and developing economies and lack of standardization will act as a growth restraint for the market. Also, rising complexities in data integration and synchronization will yet again hamper the market growth rate. Lack of a strong IT infrastructure in the underdeveloped economies will also hamper the market growth rate.
This data masking market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographical expansions, technological innovations in the market. To gain more info on data masking market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Global Data Masking Market Scope and Market Size
The data masking market is segmented on the basis of type, component, business function, organization size, deployment type, and end user. The growth amongst the different segments helps you in attaining the knowledge related to the different growth factors expected to be prevalent throughout the market and formulate different strategies to help identify core application areas and the difference in your target market.
- On the basis of type, data masking market is segmented into static and dynamic.
- On the basis of component, data masking market is segmented into software and services. Services are sub segmented into professional services and managed services.
- On the basis of business function, data masking market is segmented into finance, marketing and sales, operations, human resources, legal and others.
- On the basis of organization size, data masking market is segmented into small and medium-sized, large sized enterprises.
- On the basis of deployment type, data masking market is segmented into cloud, on-premises.
- On the basis of end user, data masking market is segmented into banking, financial services, and insurance, retail and ecommerce, government and defense, healthcare, media and entertainment, telecommunications and IT manufacturing.
Data Masking Market Country Level Analysis
The data masking market is analysed and market size, volume information is provided by country, type, component, business function, organization size, deployment type, and end user as referenced above.
The countries covered in the data masking market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the data masking market and will continue to flourish its trend of dominance during the forecast period owing to the huge volume of data generated in this region by multinational companies. Asia-Pacific will continue to undergo substantial gains during the forecast period. This is because of the growing expenditure for the development of IT infrastructure, rising security and privacy concerns and surging number of small scale businesses.
The country section of the data masking market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Data Masking Market Share Analysis
The data masking market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to data masking market.
The major players covered in the data masking report are SAP, Microsoft, Oracle., IBM, TIBCO Software Inc., Delphix, Solix Technologies, Inc., MENTIS INC., Informatica, Broadcom., Information Resources, Inc., ARCAD Software, CyberDB., Imperva., BMC Software, Inc., Hewlett Packard Enterprise Development LP, Red Gate Software Ltd, Micro Focus, Ekobit d.o.o and Thales among other domestic and global players. Market share data is available for Global, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
Customization Available : Global Data Masking Market
Data Bridge Market Research is a leader in consulting and advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customised to include production cost analysis, trade route analysis, price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), import export and grey area results data, literature review, consumer analysis and product base analysis. Market analysis of target competitors can be analysed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Factbook) or can assist you in creating presentations from the data sets available in the report.