Global Disinfectant Wipes Market – Industry Trends and Forecast to 2030

Global Disinfectant Wipes Market, By Product (Chlorine Compounds, Quaternary Ammonium, Oxidizing Agents, Phenol, Alcohol, Iodine Compounds, Chlorhexidine Gluconate, Aldehydes, Others), Usability (Disposable and Non-Disposable), Packaging (Flatpack, Canister, Others), Material (Textile Fibre Wipes, Virgin Fiber Wipes, Advanced Fiber Wipes, Others), Levels of Disinfection (High, Intermediate, Low), Flavour (Lavender and Jasmine, Citrus, Lemon, Coconut, Others), Type (Sporicidal, Bactericidal, Tuberculocidal, Virucidal, Fungicidal, Germicidal), Distribution Channel (Direct Tenders, Retail Sales), End-User (Healthcare, Commercial, Industrial Kitchen, Transportation Industry, Optical Industry, Electronic and Computer Industry, Others) – Industry Trends and Forecast to 2030.

Disinfectant Wipes Market Analysis and Size

The market for disinfectant wipes is propelled by a convergence of factors, notably heightened health and hygiene awareness, accelerated demand during the global COVID-19 pandemic, and the convenience and versatility these wipes offer. With an emphasis on cleanliness in response to the pandemic, the ease of use, portability, and suitability for various surfaces contribute to their widespread adoption. Institutional use in workplaces, schools, and healthcare facilities, combined with effective marketing strategies emphasizing product efficacy and regulatory compliance, further drives consumer confidence.

Data Bridge Market Research analyses that the disinfectant wipes market which was USD 4.33 billion in 2022, will reach USD 6.64 billion by 2030, and is expected to undergo a CAGR of 5.50% during the forecast period. “ Chlorine compounds” dominates the product segment of the disinfectant wipes market as it is widely used in disinfectant wipes due to their effective antimicrobial properties, capable of destroying a broad spectrum of pathogens, including bacteria and viruses. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Disinfectant Wipes Market Scope and Segmentation

Market Definition

Disinfectant wipes are also known as antiviral and antibacterial wipes because they can kill viruses and bacteria on hard surfaces. The disinfectant wipes are mostly made up from textile materials in which including, but are not limited to, thermoplastic fibres (polyethylene terephthalate, and polypropylene) and cellulosic fibres (viscose, cotton, woodpulp, lyocell). Normally, disinfectant wipes will be effective till two years after the manufacturing date, typically indicated on the label.

Global Disinfectant Wipes Market Dynamics

Drivers

•   Increase in the Number of Government Initiatives for Spreading Consumer Awareness

Many governments have done a large number of initiatives to increase consumer awareness regarding the significance of maintaining basic hygiene. The COVID-19 pandemic has elevated consumer awareness regarding the importance of maintaining a minimal degree of sanitation in all the places. The majority of diseases are affected by unsanitary conditions which either the reason of diseases transmission. Due to this government or non-government group’s campaigns have helped in rising the awareness which has increased the demand for disinfectant wipes and are expected to drive the growth of the market

• Growing Awareness about Using Biodegradable Wipes

The rising awareness regarding the environmental impact of disposable disinfectant wipes which has forced the manufacturers to innovate it in biodegradable wipes. They are increasing their efforts to develop the products from renewable and renewable resources. Manufacturers in the disinfectant wipes market are developing those products which are compatible with equipment and static-sensitive surfaces. Biodegradable disinfectant wipes are gaining importance in the disinfectant market to treat heavily contaminated zones where extreme hard work is required.

 Opportunities

• Growing Awareness

The disinfectant wipes market thrives on the heightened global awareness of hygiene, driven by an increased emphasis on health and sanitation practices worldwide. Disinfectant wipes offer a convenient and portable solution for cleaning and disinfecting surfaces. The ease of use contributed to their popularity, especially in public spaces, offices, and homes. Companies in the cleaning and hygiene industry increased their marketing efforts to promote the effectiveness of disinfectant wipes in killing germs and viruses. This included advertising campaigns across various media channels.

•  Convenience Demand

A key driver lies in the demand for convenient, portable disinfection solutions, as consumers seek easy-to-use options that can be readily available on-the-go. The simplicity of using disinfectant wipes makes them attractive to consumers. Unlike liquid disinfectants that may require additional tools like cloths or tissues, wipes are pre-moistened and ready for use, minimizing the effort needed for cleaning. Disinfectant wipes are pre-moistened with a cleaning solution, eliminating the need for water or other cleaning supplies. This feature makes them convenient for use in various settings where access to water may be limited.

Restraints/Challenges

•  Pathogen Evolution

The ever-evolving nature of pathogens presents a challenge, necessitating continuous innovation to ensure the efficacy of disinfectant wipes against emerging and resistant strains. Over time, microorganisms such as bacteria and viruses can evolve to develop resistance to certain disinfectants, including the active ingredients in disinfectant wipes. This resistance may reduce the effectiveness of the wipes against specific pathogens.

• Antimicrobial Resistance

The potential contribution to antimicrobial resistance highlights the importance of responsible use, emphasizing the need for proper education on the usage of disinfectant wipes to avoid unintended consequences. Adhering to manufacturer guidelines and working with experienced HVAC professionals can provide valuable insights and ensure proper maintenance practices are followed. Also, the lack of favorable reimbursement scenarios and technology penetration in the developing economies, heavy custom duty imposed on medical devices, and lack of suitable infrastructure in low- and middle-income countries are projected to challenge the market in the forecast period of 2023 to 2030.

This disinfectant wipes market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the disinfectant wipes market contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Recent Developments

• In August 2020, The Clorox company launched new brands: Clorox and Clorox scentiva of disinfecting wipes and disinfecting wet mopping cloth. The U.S. Environmental Protection Agency (EPA) has approved these brands, and they can be used to clean non- porous hard surfaces
• In May 2020, Pal International declared its new product range for surface disinfection which named as Pal TX Surface Disinfectant Wipes. This new wipes were developed to meet the requirement of latest regulations for Maximum Residual Levels (MRLs) for surface disinfectants in food sector. This new product launched has augmented the company sales and demand in the market

Global Disinfectant Wipes Market Scope

The disinfectant wipes market is segmented on the basis of product, usability, packaging, material, levels of disinfection, flavour, type, distribution channel, end-user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Chlorine Compounds
• Quaternary Ammonium
• Oxidizing Agents
• Phenol
•  Alcohol
• Iodine Compounds
• Chlorhexidine Gluconate
• Aldehydes
• Others

Usability

• Disposable
• Non-Disposable

Packaging

• Flatpack
• Canister
• Others

Material

• Textile Fibre Wipes
• Virgin Fiber Wipes
• Advanced Fiber Wipes
• Others

Levels of Disinfection

• High
• Intermediate
• Low

Flavour

• Lavender and Jasmine
• Citrus
• Lemon
• Coconut
• Others

Type

• Sporicidal
• Bactericidal
• Tuberculocidal
• Virucidal
• Fungicidal
• Germicidal

Distribution Channel

• Direct Tenders
• Retail Sales

End-User

• Healthcare
• Commercial
• Industrial Kitchen
• Transportation Industry
• Optical Industry
• Electronic and Computer Industry
• Others

Global Disinfectant Wipes Market Regional Analysis/Insights

The global disinfectant wipes market is analysed and market size insights and trends are provided by product, usability, packaging, material, levels of disinfection, flavour, type, distribution channel, end-user as referenced above.

The countries covered in the disinfectant wipes market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E., Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa

North America dominates the disinfectant wipes market due to the growing demand for disinfectant wipes in this region.

North America is expected to witness significant growth during the forecast period of 2023 to 2030 due to technological advancements along with the presence of key players of disinfectant wipes in this region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points such as down-stream and up-stream value chain analysis, technical trends, and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Disinfectant Wipes Market Share Analysis

The disinfectant wipes market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width, and breadth, application dominance. The above data points provided are only related to the company's focus related to the disinfectant wipes market.

Some of the major players operating in the disinfectant wipes market are:

• Dr. Deppe GmbH (Germany)
• Reckitt Benckiser Group plc (U.K.)
• Codi Group (Netherlands)
• Dreumex (Netherlands)
• RCP Ranstadt GmbH (Germany)
• The Hygiene Company (U.K.)
• Uniwipe Europe Ltd (U.K.)
• KCWW (U.S.)
• Ecolab (U.S.)
• CleanWell, LLC. (U.S.)
• Seventh Generation Inc (U.S.)
• The Claire Manufacturing Company (U.S.)
• Parker Laboratories (U.S.)
• GOJO Industries, Inc. (U.S.)
• Stepan Company (U.S.)
• Whiteley (U.S.)
• Linghai Zhan Wang Biotechnology Co., Ltd. (China)
• Jainam Invamed Private Limited (India)
• Hangzhou Wipex Nonwovens Co, Ltd. (China)