Global Green Tea Market – Industry Trends and Forecast to 2029

Global Green Tea Market, By Type (Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea, Other), Flavors (Lemon, Cinnamon, Aloe Vera, Vanilla, Basil, Jasmine, Wild Berry, Others), Category (Organic, Conventional), Distribution Channel (Supermarkets /Hypermarkets, Convenience Stores, Others) – Industry Trends and Forecast to 2029.

Green Tea Market Analysis and Size

Tea is a popular beverage made by boiling the leaves and buds of the Camellia Sinensis plant. Green tea is a refreshing drink that aids in stress reduction and is widely consumed around the world. Tea extracts contains a lot of antioxidants and flavonoids. They are thought to have anti-cancer and anti-aging properties, making them a healthier option.

Data Bridge Market Research analyses that the green tea market which was valued at USD 14.04 billion in 2021 is expected to reach the value of USD 24.12 billion by 2029, at a CAGR of 7.00% during the forecast period. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Green Tea Market Scope and Segmentation

Market Definition

Green tea is a pale green beverage with a slightly bitter taste made from the unoxidized leaves of Camellia sinensis. It was traditionally used as a medicine in China and India to help with digestion, body temperature regulation, heart and mental health, bleeding control, and wound healing.

Green Tea Market Dynamics

Drivers:

• Various health benefits associated with consumption of green tea

Green tea contains bioactive substances such as caffeine and polyphenols that aid in the breakdown of fat cells and their discharge into the circulatory system, resulting in weight loss. Green tea demand is increasing globally as a result of the growing consumer tendency to spend money on weight loss products. Green tea also aids in the reduction of cholesterol and triglyceride levels, as well as the prevention of heart attacks. Furthermore, regular consumption of green tea protects against cavities, lowers saliva acidity, inhibits plaque formation, and prevents oral bacteria from producing tooth enamel-dissolving acids.

• Consumers shift toward healthy food choices and a growing demand from the personal care industry

Some of the factors expected to fuel global market growth during the forecast period include an increasing working population, rising demand for ready-to-use products, and expanding retail markets. The increasing use of green tea as a natural ingredient in the personal care industry is expected to drive growth in the global green tea market. Furthermore, rising disposable income levels, rising food and beverage expenditure, and rising consumer awareness of healthy lifestyles are some of the other factors expected to drive green tea market growth.

Opportunities

The growing global demand for organic products is expected to provide market participants with a lucrative opportunity in the coming years. Due to the high demand for tea's functional properties, manufacturers in the global green tea market are constantly introducing new and innovative products. In addition, the increasing R&D in this field to launch new innovative products and medicinal benefits associated with green tea will further create various new opportunities for the green tea market in the forecast period of 2022 to 2029.

Restraints

The major restraints of this market are an increase in the trend of coffee consumption and fluctuating raw material prices caused by unpredictable climatic conditions. Furthermore, the industry's key players have adopted a marginal pricing strategy, which is expected to stifle overall market growth. The market's growth is also expected to be hampered by a lack of awareness about the benefits of green tea.

This green tea market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the green tea market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

COVID-19 Impact on Green Tea Market

COVID-19 did contribute to an increase in the market for green tea. People preferred to use the non-store-based segment for getting their products at home because they were not leaving their homes because of the governments' precautionary instructions for COVID; the store-based segment was not widely preferred at the time. COVID has still resulted in the market and its key players doing well during the lockdown months. Furthermore, once the situation was stabilised, the store-based distribution channel segment resumed its normal sales rate. However, the impact on the manufacturing unit was significant in the early months of 2020. Because of the high demand, the supply rate could not keep up.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• Archer Daniels Midland Company opened an innovation centre at Singapore's Biopolis research hub in January. This 8,900-square-foot (825-square-meter) space would be useful for flavour and ingredient development, as well as product development
• Givaudan opened a new flagship innovation centre in Switzerland in June 2019. The 12,000-square-meter workspace will be used to develop differentiated and sustainable flavour, taste, and fragrance solutions for the food and beverage, beauty, personal care, and home care industries
• Kerry Group opened a new facility in Tumkur, India, in June 2019 worth USD 23.6 million (€20 million) to expand and boost its research and development efforts.

Global Green Tea Market Scope

The green tea market is segmented on the basis of type, flavors, category and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Flavors

• Lemon
• Cinnamon
• Aloe Vera
• Vanilla
• Basil
• Jasmine
• Wild Berry
• Other

Type

• Green Tea Bags
• Green Tea Instant Mixes
• Iced Green Tea
• Other

Category

• Organic
• Conventional

Distribution Channel

• Supermarkets /Hypermarkets
• Convenience Stores
• Others

Green Tea Market Regional Analysis/Insights

The green tea market is analysed and market size insights and trends are provided by country, type, flavors, category and distribution channel as referenced above.

The countries covered in the green tea market report are the U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Asia-Pacific dominates the green tea market due to the rising population and increased healthcare awareness. The emerging countries such as Taiwan, Japan, India, and China are growing market of green tea in Asia Pacific region.

Europe is expected to grow during the forecast period of 2022 to 2029 due to the technological development to develop novel packaging for tea.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Green Tea Market Share Analysis

The green tea market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to green tea market.

Some of the major players operating in the green tea market are:

• Tata Consumer Product Limited (India)
• Unilever (UK)
• Associated British Foods plc (UK)
• Vahdam (India)
• Celestial Seasonings,(US)
• Bombay Burmah Trading Corporation Limited (India)
• Stash Tea (US)
• Bigelow Tea (US)
• Shangri-la Tea (US)
• Yogi (US)
• Republic of Tea (US)
• Mighty Leaf Tea (Canada)
• Numi, Inc. P.B.C (US)