Global Media Monitoring Software Market, By Deployment Mode (Cloud-Based, On-Premises), Offering (Integrated Platform, Standalone Software), End-User (Large Enterprises, Small- and Medium-Sized Enterprises), Application (Broadcast Monitoring, Social Media Monitoring, Online Monitoring, Print Monitoring), Vertical (IT and Telecommunications, Retail and Consumer Goods, Banking, Financial Services, and Insurance (BFSI), Media and Entertainment, Travel and Hospitality, Others) – Industry Trends and Forecast to 2029.
Media Monitoring Software Market Analysis and Size
Rise in digital publishing industry, which includes online newspapers, e-books and magazines, as well as the emergence of social media, are some of the significant factors responsible for increasing the global market for media monitoring software. Moreover, the industry is also growing due to the growth of cloud-based monitoring solutions such as Meltwater Cision Communications Cloud, LexisNexis, and others. The growing usage of cloud-based monitoring solutions enables businesses to monitor, measure, and display the performance that fuels the market growth
Data Bridge Market Research analyses that the media monitoring software market was valued at USD 2585.44 million in 2021 and is expected to reach the value of USD 7584.77 million by 2029, at a CAGR of 14.40% during the forecast period. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
Media Monitoring Software Market Scope and Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014 - 2019)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Deployment Mode (Cloud-Based, On-Premises), Offering (Integrated Platform, Standalone Software), End-User (Large Enterprises, Small- and Medium-Sized Enterprises), Application (Broadcast Monitoring, Social Media Monitoring, Online Monitoring, Print Monitoring), Vertical (IT and Telecommunications, Retail and Consumer Goods, Banking, Financial Services, and Insurance (BFSI), Media and Entertainment, Travel and Hospitality, Others)
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
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Market Players Covered
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Zoho Corporation Pvt. Ltd. (India), Salesforce, Inc. (U.S.), Bangkok Digital Services (Thailand), Brand24 (Poland), Brandwatch (U.K.), CARMA International Inc. (U.A.E), Radarr (U.K.), Circus Technologies Inc. (Canada), Digimind (France), Galaseo (Indonesia), Isentia (Australia), Kantar (U.K.), Linkfluence (France), Media Track Pte Ltd (Singapore), Meltwater (U.S.), dataxet:sonar (Indonesia), Emplifi, Inc. (U.S.), Sprinklr, Inc. (U.S.)
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Market Opportunities
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Market Definition
Media monitoring software is used to analyze and gather massive amounts of data from media channels through data science and mining technology. Moreover, it integrates public relations software, enabling firms to connect well and collaborate with the general public.
Global Media Monitoring Software Market
Drivers
- Increasing usage of media monitoring software by sales and marketing teams
Sales and marketing teams use media monitoring software in businesses across several industries to follow rivals, understand consumer behavior, spot trends, and map sentiment. The monitoring software is designed to aid sales and marketing teams better understand their social media presence, overall reputation and demographic data. The users may monitor any media references of the firm by using media monitoring software, including social networking blogs, sites, and news outlets which are expected to boost the media monitoring software market growth.
- Increasing volume of social media content
The continuously increasing volume of social media content is considerably advancing the business of media monitoring technologies. The increasing acceptance of this monitoring software by businesses operating in several sectors, such as marketing and communications, to attain many benefits such as trend identification, sentiment mapping, competitor tracking, and consumer behavior understanding are expected to drive the market's growth rate.
Moreover, increasing introduction of multiple digital platforms, rising focus on customer needs, increasing number of social media users and growing internet penetration are some of the major factors which will expected to increase the growth of the media monitoring software market during the forecast period of 2022-2029.
Opportunities
- Growing adoption of digital platforms and social media
The market growth is expected to be reinforced by the increasing usage of cutting-edge social media and video platforms such as Keyhole, Awario, Agorapulse, and others. The major market players are creating sophisticated digital content and social listening platforms. For instance, in June 2021 ListenFirst, Inc., a provider of social media analytics products, introduced a sophisticated analytical tool named Instant Insights. Its features include monitoring the performance of brand's social media. It uses cutting-edge technology such as machine learning (ML) and artificial intelligence (AI) to give the analysis and essential benchmark performance by using natural language.
Moreover, growing investment for the growth of new approaches for digital marketing will further increase several opportunities that will lead to the media monitoring software market growth during forecast period.
Restraints
- High costs associated with media monitoring software
Integration of the old or conventional system with new content management system could retard the growth of the enterprise for a short time. This could affect the adoption level by SMEs and impact the growth of the media monitoring software market. For instance, the average content management development services initiates at US$ 2,200 and can reach up to US$ 15,000 for a medium and small enterprise. Such high costs would directly affected the adoption level of the software an also restraint the growth of the media monitoring software market.
This media monitoring software market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the media monitoring software market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Media Monitoring Software Market
The outbreak of COVID-19 has affected several industries globally. Governments all over the globe implemented social distancing norms and strict lockdown measures to limit the swift spread of the pandemic. Manufacturing facilities were closed during the initial stages of pandemic around the world. Furthermore, the economic crisis after the coronavirus might lead to a substantial delay in the commercial roll-out of the manufacturing sector. Small and medium-scale companies are the backbone of technology suppliers and are experiencing a steep decline in revenue since the emergence of the pandemic. Hence, market participant faced several challenges due to disruptions in the supply chain. However, things will recover in the post pandemic era because more supplies will come online.
Global Media Monitoring Software Market Scope
The media monitoring software market is segmented on the basis of deployment mode, offering, application, end user and vertical. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Deployment Mode
- Cloud-Based
- On-Premises
Offering
- Integrated Platform
- Standalone Software
End-User
- Large Enterprises
- Small- and Medium-Sized Enterprises
Application
- Broadcast Monitoring
- Social Media Monitoring
- Online Monitoring
- Print Monitoring
Vertical
- IT and Telecommunications
- Retail and Consumer Goods
- Banking, Financial Services and Insurance (BFSI)
- Media and Entertainment
- Travel and Hospitality
- Others
Media Monitoring Software Market Regional Analysis/Insights
The media monitoring software market is analyzed and market size insights and trends are provided by country, deployment mode, offering, application, end user and vertical as referenced above.
The countries covered in the media monitoring software market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the media monitoring software market due to growing penetration of internet along with the prevalence of improved IT infrastructure and increasing innovations in social media monitoring and in this region.
Asia-Pacific will continue to project the highest compound annual growth rate during the forecast period of 2022-2029 owing to rising number of social media users along with increasing awareness among the people about the use of media monitoring tools in this region.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Media Monitoring Software Market Share Analysis
The media monitoring software market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to media monitoring software market.
Some of the major players operating in the media monitoring software market are:
- Zoho Corporation Pvt. Ltd. (India)
- Salesforce, Inc. (U.S.)
- Bangkok Digital Services (Thailand)
- Brand24 (Poland)
- Brandwatch (U.K.)
- CARMA International Inc. (U.A.E)
- Radarr (U.K.)
- Circus Technologies Inc. (Canada)
- Digimind (France)
- Galaseo (Indonesia)
- Isentia (Australia)
- Kantar (U.K.)
- Linkfluence (France)
- Media Track Pte Ltd (Singapore)
- Meltwater (U.S.)
- dataxet:sonar (Indonesia)
- Emplifi, Inc. (U.S.)
- Sprinklr, Inc. (U.S.)
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