Global Men’s Underwear Market – Industry Trends and Forecast to 2030

Global Men’s Underwear Market, By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), Distribution Channel (Mass Merchant, Mono-brand Outlet, Pharmacy Store, Online Store, Others), Price Range (US$1-9, US$10-19, US$20-29, US$30 and above), Age Group (Age Group 15-25, 26-35, 36-45, 46-55, 56-65, 65+), Price (Premium, Mid, Low), Size (XS, S, M, L, XL, XXL, XXXL) – Industry Trends and Forecast to 2030.  

Men’s Underwear Market Analysis and Size

Increasing awareness about health, personal hygiene, best fit along with the increasing millennial population is anticipated to enhance the market growth. The increasing demand across the millennial populace is the major factor for the growth of the men’s underwear market. The expansive demand for innovative and novel products in the context of print, colour, fabric, and style will bring good growth opportunities for the market of men’s underwear during the forecast period.

Data Bridge Market Research analyses that the men’s underwear market is expected to reach USD 56.25 billion by 2030, which is USD 32.86 billion in 2022, registering a CAGR of 6.95% during the forecast period of 2023 to 2030. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.    

 Men’s Underwear Market Scope and Segmentation

Market Definition

Men’s underwear is intimate apparels which are worn to protect genital parts of men and also helps in maintaining their health and personal hygiene. Underwear is also helpful in avoiding damage of outer apparels from getting dirty from sweat. Some of the types of men underwear are briefs, trunks, boxer brief and boxers, they are manufactured by using numerous materials such as cotton, polyester, modal and nylon. They are extensively available across departmental stores, mono-brand stores, online platform and mass merchants.

 Men’s Underwear Market Dynamics

Drivers

• Growing awareness regarding health and personal hygiene

Increasing awareness regarding health and personal hygiene among the male is expected to boost the growth of the men's underwear market. Moreover, a growing male young population who are highly active in physical activities such as sports and exercise and prefer wearing functional underwear during these activities is further projected to boost the market growth during the forecast period. Additionally, increasing awareness about the health problems associated with continuous use of underwear is also projected to propel the growth of the market.

• Increasing demand for cotton-based underwear

Cotton is extensively used for the manufacturing of underwear because of its properties such as lightweight, softness and breathability. Consumers tend to buy cotton fabrics more than other fabrics because they prevent moisture, high absorbency and more comfort. Moreover, cotton can withstand bleach, detergents and even heat which is making it more economical and durable for customers. All the above mentioned features are anticipated to increase the demand for cotton based underwear and drive the market growth in the forecast period.

Opportunities

• Increasing investments and product launches by market players

Companies are investing more in R&D to produce those products which fit for all shapes and sizes. Major market players are using advanced tailoring and new fabrics such modal, as viscose, merino wool to make the product more comfortable and decrease moisture. For instance, Saxx Company has introduced pouches in a 3D hammock shape which resists skin friction with the support of mesh panels and unexposed stitching to reduce the chaffing effect on the body. This company also introduced 3D shaping for hamstring, glutes, quads and thighs by including nine panels of fabrics to deliver better functionality and fit. Thus, increasing investments and product launches by market players will create lucrative opportunities for the growth of the market.

• Introduction of new products

The surging introduction of new products by market players further offer numerous growth opportunities within the market. For instance, the Shark Tank-affiliated menswear company named Buttercloth debuted its new range of underwear which made by cooling, chilly cotton fabric In 2021, Along with making most comfortable shirt, this brand is intensifying its line of apparel by reinventing what it means to be stylish and comfortable.

Restraints/ Challenges

• Issues associated with purchasing product

Challenges related to purchasing underwear from retail due to lack of availability of product as per their choice is mainly across developing region is anticipated to hamper the market growth. Moreover, the online platform does not provide the chance of try or touch-or-feel on the product before purchasing which is another factor expected to hinder the growth of the men's underwear market.

This men’s underwear market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the men’s underwear market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Global Men’s Underwear Market

Global men’s underwear market has been adversely affected by the outbreak of COVID-19. In the U.S., overall sales of apparel witnessed a drop of about 19.0% from 2019 to 2020, with the overall decline amounting to about USD 42.0 billion in 2020, as per an article which has published in March 2021 in The Under fashion Club, Inc. which is a non-profit organization supporting the intimate apparel industry. However, this article has also revealed that sales of men’s undergarments increased by 2.0% in 2020. In Asia Pacific countries, there was a drop in sales of men’s underwear in 2020. However, the market is anticipated to slowly return to pre-pandemic levels because people resume normal life, and the demand for the men’s underwear is anticipated to grow. This is expected to positively impact the market growth during the forecast period.

Recent Development

• In 2022, Jockey International Inc.’s official licensee, Page Industries Ltd expanded its retail flagship store in New Delhi, India. The two-storied store is spread across 2,500 square ft. with designated areas for men, kids and women.
• In 2022, Tommy Hilfiger extended its retail footprint by inauguring a new store in Bonn, Germany. This historical building is designed to deliver features underwear and other accessories for men and the best in-store experience for its customers.
• In 2022, Calvin Klein revealed the ‘Autumn 2022’ campaign featuring the jeans collections and latest underwear. This collection is mainly designed for everyday wear with a new style to provide more comfort with a blend of recycled materials
• In April 2022, Hanes brand, Inc. launched the new ‘X-Temp Total Support Pouch’ men’s underwear. This new product has been designed with cooling fabric and breathable mesh panels with moisture-wicking and quick-drying performance

 Global Men’s Underwear Market Scope

The men’s underwear market is segmented on the basis of category, distribution channel, price range, age group, price and size. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Category

• Regular Brief
• Boxer Brief
• Boxer Shorts
• Trunks
• Thongs

Distribution Channel

• Mass Merchant
• Mono-brand Outlet
• Pharmacy Store
• Online Store
• Others

Price Range

• US$1-9
• US$10-19
• US$20-29
• US$30 and above

Age Group

• 15-25
• 26-35
• 36-45
• 46-55
• 56-65
• 65+

Price

• Premium
• Mid
• Low

Size

• XS
• S
• M
• L
• XL
• XXL
• XXXL

 Men’s Underwear Market Regional Analysis/Insights

The men’s underwear market is analyzed and market size insights and trends are provided by country, category, distribution channel, price range, age group, price and size as referenced above.

The countries covered in the men’s underwear market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Asia-Pacific dominates the men’s underwear market in terms of revenue and market share. This is mainly owing to large presence of major market players and the high preference for luxury brands in this region.

North America is expected to be the fastest developing region during the forecast period of 2023-2030 owing to high demand for different fabrics, designs, and patterns and presence of prominent players in this region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Men’s Underwear Market Share Analysis

The men’s underwear market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to men’s underwear market.

Some of the major players operating in the men’s underwear market are:

• Hanesbrands Inc. (U.S.)
• PVH Corp (U.S.)
• Ralph Lauren (U.S.)
• Jockey (U.S.)
• AEO Management CO. (U.S.)
• Iconix Brand Group Inc. (U.S.)
• Penney IP LLC (U.S.)
• Under Armour, Inc. (U.S.)
• RibbedTee (U.S.)
• Fibre2Fashion Pvt. Ltd. (U.S.)
• Levi Strauss & Co. (U.S.)
• Perry Ellis International Inc. (U.S.)
• Naked Brand Group Inc. (U.S.)