Global Microgreens Market By Type (Broccoli, Lettuce and Chicory, Arugula, Basil, Fennel, Carrots, Sunflower, Radish, Peas, and Other Types), Farming (Indoor Farming, Vertical Farming, Commercial Greenhouses, and Other Farming Methods), Growth Medium (Coconut Coir, Peat Moss, Soil, Tissue Paper, and Other Growth Mediums), Distribution Channel (Hypermarkets/Supermarkets, Restaurants, and Other Distribution Channels) – Industry Trends and Forecast to 2029
Market Analysis and Size
Chefs and cooks drive the microgreens market by using them as flavour enhancers and for garnishing purpose which driving new growth within this segment . These microgreens are processed into oils and ingredients for consumer products such as shampoo and skincare. Microgreens are high in vitamin A and B, as well as many other micro elements, making them an appealing ingredient for personal care product manufacturers. This is expected to increase demand for microgreens in the future.
Data Bridge Market Research analyses that microgreens market was valued at USD 1.276 billion in 2021 and is expected to reach the value of USD 1.89 billion by 2029, at a CAGR of 5.00% during the forecast period of 2022-2029.
Market Definition
Microgreens are small, tender vegetable greens that grow to be about 1-3 inches tall. They consist of two fully developed cotyledon leaves and they are harvested within 7-14 days after germination. Due to their intense aromatic flavour and variety of colours and textures, microgreens are primarily used to enhance the colour, texture, or flavour of various foods such as pasta, pizza, omelettes, and salads. They contain several vitamins, minerals, and antioxidants.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014 - 2019)
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Quantitative Units
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Revenue in USD Billion, Volumes in Units, Pricing in USD
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Segments Covered
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Type (Broccoli, Lettuce and Chicory, Arugula, Basil, Fennel, Carrots, Sunflower, Radish, Peas, and Other Types), Farming (Indoor Farming, Vertical Farming, Commercial Greenhouses, and Other Farming Methods), Growth Medium (Coconut Coir, Peat Moss, Soil, Tissue Paper, and Other Growth Mediums), Distribution Channel (Hypermarkets/Supermarkets, Restaurants, and Other Distribution Channels)
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
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Market Players Covered
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DÜMMEN ORANGE (U.S), Syngenta (Switzerland), Beekenkamp Group (Netherlands), Hofland flowering plants (Netherlands), SAKATA (U.S), DUTCH FLOWER GROUP (Netherlands), MARGINPAR BV (Netherlands), Walter Blom Plants BV (Netherlands), Selecta Klemm (Germany), Double H Nurseries Ltd, (U.K), ARCANGELI GIOVANNI (Italy), KP Holland (Netherlands), Ball Horticultural Company (U.S)
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Opportunities
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Microgreens Market Dynamics
Drivers
- Increasing popularity and consumer spending on premium food products
Increased spending on premium food products, as well as growing consumer awareness of the health benefits of microgreens, have had a significant impact on the growth of the microgreen market. The growing number of restaurants and food specialty shops that provide customers with a complete experience by introducing them to various types of food and beverages is helping to drive market growth.
- Growing health awareness among the population as well as adoption of indoor farming practices
People's growing health consciousness has led them to consume a nutrient-dense diet, which has resulted in the adoption of indoor farming practises. Consumers not only engage in indoor farming at home, but it is also widely practised in large greenhouses.
Furthermore, greenhouse vegetable production in Canada has been steadily increasing, including microgreens, and it is expected that the multi-decade trend of growth will continue in the near future. The success of greenhouse technology is boosting the market for microgreens. As a result, revenue has stabilised with increased demand, which has aided market growth.
Opportunity
The retail sector is rapidly expanding, and online stores are displacing traditional brick-and-mortar stores. To keep up with the demand for their products, online stores must increase their inventory more than ever. This opens up a huge market for microgreens. Microgreens are extremely important in the health industry because they can be consumed raw and do not require much preparation or cooking. Due to their small size, they are easy to transport and grow in a small area of a home or greenhouse.
Restraints
High initial investments, high production costs, and a lack of distribution channels are the major factors limiting the growth of the microgreen market. Aside from that, certain nutrient deficiencies in the soil and a lack of awareness about microgreens pose a threat to the market. Furthermore, unorganised market management, rising demand for non-GMO microgreens, and a shortage of skilled labour are limiting the growth of the microgreens market.
This microgreens market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the microgreens market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact Microgreens Market
Do-it-yourself microgreens have provided a sustainable alternative as the COVID-19 pandemic has changed people's attitudes toward their food shopping habits. Microgreens do not directly combat the virus, but they do help indirectly by protecting organs through antioxidant properties, strengthening one's immune system, and aiding in the development of a first-line defence system against the virus. As a result, the market for microgreens experienced increased consumer demand and is expected to grow during the forecast period.
Recent development
- AeroFarms, a leader in indoor vertical farming, will distribute leafy greens to more than 350 Stop & Shop Stores in the Northeast and New England regions, including New Jersey, New York, Connecticut, Massachusetts, and Rhode Island, in 2021.
- Precision Indoor Plants and Aerofarms will collaborate on the Lettuce Project in December 2020. This project employs cutting-edge indoor agriculture science and technology to increase the shelf-life of lettuce, resulting in more marketable food for consumers, less waste, and higher profits for farmers.
- Living Earth Farm began testing retail products in health food stores in January 2019 with three flagship products: micro basil, micro cilantro, and rainbow micro mix.
Global Microgreens Market Scope
Microgreens market is segmented on the basis of type, farming, growth medium and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Type
- Broccoli
- Lettuce and Chicory
- Arugula
- Basil
- Fennel
- Carrots
- Sunflower
- Radish
- Peas
- Other Types
Farming
- Indoor Farming
- Vertical Farming
- Commercial Greenhouses
- Other Farming
Growth medium
- Peat Moss
- Soil
- Coconut Coir
- Tissue Paper
- Other Growth Mediums
Distribution channel
- Hypermarkets/Supermarkets
- Restaurants
- Other Distribution Channels
Microgreens Market Regional Analysis/Insights
Microgreens market is analysed and market size insights and trends are provided by country, product type, farming, growth medium and distribution channel as referenced above.
The countries covered in the microgreens market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America is the largest market for microgreens due to the growing interest in organic farming and healthy food options. This is due to people's increased health consciousness and interest in organic foods. Asia Pacific is expected to be the fastest growing microgreen regional market during the forecast period. Microgreens are nutritious and simple to grow, and they can be grown in homes with small yards or gardens. This is especially true in developing countries such as India and China, where living and yard space is limited.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Microgreens Market Share Analysis
Microgreens market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to microgreens market.
Some of the major players operating in microgreens market are:
- DÜMMEN ORANGE (U.S)
- Syngenta (Switzerland)
- Beekenkamp Group (Netherlands)
- Hofland flowering plants (Netherlands)
- SAKATA (U.S)
- DUTCH FLOWER GROUP (Netherlands)
- MARGINPAR BV (Netherlands)
- Walter Blom Plants BV (Netherlands)
- Selecta Klemm (Germany)
- Double H Nurseries Ltd, (U.K)
- ARCANGELI GIOVANNI (Italy)
- KP Holland (Netherlands)
- Ball Horticultural Company (U.S)
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