Global Mobile Advertising Market, By Format (Search, Native Social, Display, In-App, Websites, Video, and Short Message Service (SMS)), Category (Art and Entertainment, Hobbies and Interests, and Others), Solution (Mobile Advertising Network, Mobile Advertising Platform, Mobile Advertising Server and Others), Industry Vertical (Media and Entertainment, Banking, Financial Services and Insurance (BFSI), Education, Government, Fast Moving Consumable Goods (FMCG), Healthcare and Others), Mobile Devices (Smartphones, Tablets, Laptops and Notebooks and Other Devices) – Industry Trends and Forecast to 2030.
Mobile Advertising Market Analysis and Size
Rising proliferation of high speed mobile internet will emerge as the major market growth driving factor. Surging number of brands, products and services in the market, growing number of small and medium scale industries especially in the developing economies, rising awareness about the advantages of marketing and advertising using mobile phones and strengthening IT industry in developing economies such as India and China will further aggravate the growth of the market. Rising consumers’ spending on media and entertainment and growth in the demand from banking, financial services, and insurance (BFSI) are some other factors bolstering the growth of the market.
However, lack of skilled workforce and technological expertise in underdeveloped and developing economies will act as a growth restraint for the market. Also, high threat of new entrants in the market will yet again hamper the market growth rate. Lack of strong infrastructural facilities in the backward economies, rising privacy and security concerns and growth in ad blocker solution adoption will also derail the market growth rate.
Data Bridge Market Research analyses that the global mobile advertising market which was USD 275,900 million in 2022, is expected to reach USD 750,210 million by 2030, and is expected to undergo a CAGR of 23.1% during the forecast period of 2023 to 2030. “Search” dominates the format segment of the global mobile advertising market owing to search advertising is highly effective because it targets users who are actively searching for specific products, services, or information. This user intent makes search ads more likely to lead to conversions and purchases. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
Mobile Advertising Market Scope and Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customizable to 2015-2020)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Format (Search, Native Social, Display, In-App, Websites, Video, and Short Message Service (SMS)), Category (Art and Entertainment, Hobbies and Interests, and Others), Solution (Mobile Advertising Network, Mobile Advertising Platform, Mobile Advertising Server and Others), Industry Vertical (Media and Entertainment, Banking, Financial Services and Insurance (BFSI), Education, Government, Fast Moving Consumable Goods (FMCG), Healthcare and Others), Mobile Devices (Smartphones, Tablets, Laptops and Notebooks and Other Devices)
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Countries Covered
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U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa
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Market Players Covered
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AppLovin. (U.S.), Avazu Inc. (Germany), Chartboost Inc. (U.S.), Facebook Inc. (U.S.), Flurry (U.S.), Google, LLC (U.S.), InMobi (India), Matomy Media Group Ltd. (Israel), Millennial Media LLC. (U.S.), Smaato, Inc. (U.S.), Blockthrough (Canada), PageFair Ltd. (Ireland), Adobe Systems Inc. (U.S.), TUNE, Inc. (U.S.), Amobee, Inc. (U.S.), Twitter (U.S.), Pandora Media (U.S.) and MoPub (U.S.)
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Market Opportunities
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Market Definition
The mobile advertising is a multichannel marketing strategy to help marketers reach audiences on their smartphones, tablets, and other mobile devices. Moreover, it is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site.
Global Mobile Advertising Market Dynamics
Driver
- Rising Proliferation of High Speed Mobile Internet
Increased investments in undersea cables by government and private players, the proliferation of mobile and associated services and fast-growing demand are all helping to boost internet speeds on the continent. This is expected to drive the global mobile advertising market.
Opportunity
- Raising Awareness about the Advantages of Marketing and Advertising
Digital marketing encompasses a wide range of strategies and tactics that utilize various online platforms and tools to promote products, services, and causes. In this blog, we will explore the significance of digital marketing in raising awareness and discuss key strategies that can help businesses and individuals make the most of this powerful tool.. This is expected to provide a better opportunity for global Mobile Advertising market.
Restraint/Challenge
- Lack of Skilled Workforce and Technological Expertise
The skills gap is present across the entire tech industry, but is particularly acute in operations roles where the rapid pace of change means the workforce needs to be constantly upskilled and expanded. This is expected to restrain the market growth.
This global mobile advertising market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the Mobile Global advertising market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Recent Development
- In January 2023, Insider Intelligence reported about the changing trends in development of mobile advertising and many brands such as Apple. has been paying more attention to advertisements
Global Mobile Advertising Market Scope
The global mobile advertising market is segmented on the basis of format, category, and solution, industry vertical, and mobile devices. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Format
- Search
- Native Social
- Display
- Video
- In-App
- Websites
- Short Message Service (SMS)
Category
- Art And Entertainments
- Hobbies
- Interests and Others
Solution
- Mobile Advertising Network
- Mobile Advertising Platform
- Mobile Advertising Server
- Others
Industry Vertical
- Media And Entertainment
- Banking Financial Services And Insurance (BFSI)
- Education
- Government
- Fast Moving Consumable Goods (FMCG)
- Healthcare
- Others
Mobile Devices
- Smartphones
- Tablets
- Laptops and Notebooks
- Other Devices
Global Mobile Advertising Market Regional Analysis/Insights
The global mobile advertising market is analysed and market size insights and trends are provided by country, format, category, solution, industry vertical, and mobile devices as referenced above.
The countries covered in the mobile advertising market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa
North America dominates the global mobile advertising market and will continue to flourish its trend of dominance during the forecast period of 2023 to 20303, brands are focusing on keeping the customer engaged with games and are rewarding them for watching ads by giving extra points in different regions.
Asia-Pacific will continue to undergo substantial gains during the forecast period of 2023 to 2030 in the global mobile advertising market and will score the highest CAGR. This is because of the growing consumer consciousness in regards to brands.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Global Mobile Advertising Market Share Analysis
The global mobile advertising market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to global mobile advertising market.
Some of the major players operating in the global mobile advertising market are
- AppLovin. (U.S.)
- Avazu Inc. (Germany)
- Chartboost Inc. (U.S.)
- Facebook Inc. (U.S.)
- Flurry (U.S.)
- Google, LLC (U.S.)
- InMobi (India)
- Matomy Media Group Ltd. (Israel)
- Millennial Media LLC. (U.S.)
- Smaato, Inc. (U.S.)
- Blockthrough (Canada)
- PageFair Ltd. (Ireland)
- Adobe Systems Inc. (U.S.)
- TUNE, Inc. (U.S.)
- Amobee, Inc. (U.S.)
- Twitter (U.S.)
- Pandora Media (U.S.)
- MoPub (U.S.)
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