Global Mobile Advertising Market, By Format (Search, Native Social, Display, In-App, Websites, Video, and SMS), Category (Art and Entertainment, Hobbies and Interests, and Others), Solution (Mobile Advertising Network, Mobile Advertising Platform, Mobile Advertising Server, Others), Industry Vertical (Media and Entertainment, BFSI, Education, Government, FMCG, Healthcare, Others), Mobile Devices (Smartphones, Tablets, Laptops & Notebooks, Other Devices), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2027
Market Analysis and Insights: Global Mobile Advertising Market
Mobile advertising market is expected to grow at a CAGR of 20.5% in the forecast period of 2020 to 2027. Data Bridge Market Research report on mobile advertising market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecasted period while providing their impacts on the market’s growth.
Mobile advertising is a method of advertising which helps in displaying advertisements such as smartphones, tablets or personal digital assistants that have wireless connections. It plays an important role in the consumer goods and retail industry.
Upsurge in mobile device penetration, rise in number of mobile internet users and increased awareness are the factors driving the growth of mobile advertising market. Rise in privacy and security concerns and growth in ad blocker solution adoption are the factors restraining the mobile advertising market.
Age-group specific mobile advertising contents act as an opportunity for the mobile advertising market. High threat of new entrants is the challenges faced by the mobile advertising market.
This mobile advertising market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on mobile advertising market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Global Mobile Advertising Market Scope and Market Size
Mobile advertising market is segmented on the basis of format, solution, industry vertical, mobile devices and category. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
- On the basis of format, the mobile advertising market is segmented into search, native social, display, video, in-app, websites and SMS.
- Based on category, the mobile advertising market is segmented into art and entertainments, hobbies and interests and others.
- Based on solution, the mobile advertising market is segmented into mobile advertising network, mobile advertising platform, mobile advertising server, and others.
- Based on industry vertical, the mobile advertising market is segmented into media and entertainment, BFSI, education, government, FMCG, healthcare, and others.
- Based on mobile devices, the mobile advertising market is segmented into smartphones, tablets, laptops & notebooks, other devices.
Mobile Advertising Market Country Level Analysis
Mobile advertising market is analysed and market size, volume information is provided by country, format, solution, industry vertical, mobile devices and category as referenced above.
The countries covered in the mobile advertising market report are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
North America is dominating the mobile advertising market because brands are focusing on keeping the customer engaged with games and are rewarding them for watching ads by giving extra points in different regions.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Mobile Advertising Market Share Analysis
Mobile advertising market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to mobile advertising market.
The major players covered in the mobile advertising market report are Applovin Corporation, Avazu Inc., Chartboost Inc., Facebook Inc., Flurry Inc., Google Inc., Inmobi Technologies Pvt. Ltd., Matomy Media Group Ltd., Millennial Media Inc., Smaato Inc., PageFair Ltd., Adobe Systems Inc., Tune, Amobee, Twitter, Pandora Media among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
Data Bridge Market Research is a leader in consulting and advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customised to include production cost analysis, trade route analysis, price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), import export and grey area results data, literature review, consumer analysis and product base analysis. Market analysis of target competitors can be analysed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Factbook) or can assist you in creating presentations from the data sets available in the report.