Global Mobile Virtual Network Operator (MVNO) Market, By Service (Network Routing, Customer Care, Handset Management and Marketing and Sales, Postpaid, and Prepaid), Infrastructure (Skinny Mobile Virtual Network Operator (MVNO), Thin Mobile Virtual Network Operator (MVNO), and Thick Mobile Virtual Network Operator (MVNO)), Operational Model (Reseller, Service Operator and Full Mobile Virtual Network Operator (MVNO)), Subscriber (Consumer and Enterprise), Business Model (Discount, Specialist Data, Ethnic, Business, International, Youth/Media, and Bundled and Others), Organization Size (Small and Medium-Sized Enterprise and Large Enterprise) - Industry Trends and Forecast to 2031.
Mobile Virtual Network Operator (MVNO) Market Analysis and Size
The global mobile virtual network operator (MVNO) market play a crucial role in the global market by providing a range of applications such as voice, data, and messaging services to meet diverse consumer needs. Leveraging existing network infrastructure, MVNOs ensure wide geographical coverage with competitive rates and personalized services. To remain competitive, MVNOs continually adapt to evolving consumer preferences, introducing unique features and expanding their network coverage to reach new market segments, fostering sustained growth.
Data Bridge Market Research analyses that the global mobile virtual network operator (MVNO) market that was USD 84.43 billion in 2023, is expected to reach USD 156.74 billion by 2031, growing at a CAGR of 8.04% during the forecast period of 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
Report Scope and Market Segmentation
Report Metric |
Details |
Forecast Period |
2024 to 2031 |
Base Year |
2023 |
Historic Years |
2022 (Customizable to 2016-2021) |
Quantitative Units |
Revenue in USD Billion, Volumes in Units, Pricing in USD |
Segments Covered |
Service (Network Routing, Customer Care, Handset Management and Marketing and Sales, Postpaid, and Prepaid), Infrastructure (Skinny Mobile Virtual Network Operator (MVNO), Thin Mobile Virtual Network Operator (MVNO), and Thick Mobile Virtual Network Operator (MVNO)), Operational Model (Reseller, Service Operator and Full Mobile Virtual Network Operator (MVNO)), Subscriber (Consumer and Enterprise), Business Model (Discount, Specialist Data, Ethnic, Business, International, Youth/Media, Bundled and Others), Organization Size (Small and Medium-Sized Enterprise and Large Enterprise) |
Countries Covered |
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa Brazil, Argentina, and Rest of South America. |
Market Players Covered |
Virgin Media Business Ltd (U.K.), DataXoom (U.S.), Lebara. (U.K.), KDDI CORPORATION (Japan), Asahi Net, Inc. (Japan), Tesco (U.K.), Virgin Plus (Canada), TracFone Wireless, Inc. (U.S.), Verizon (U.S.), DISH Wireless LLC (U.S.), Lyca Mobile Group (U.K.), Poste Italiane (Italy), Airvoice Wireless (U.S.), giffgaff (U.K.), Kajeet, Inc. (U.S.), Enreach (Netherlands), Ting (Canada), Red Pocket Mobile (U.S.), and Consumer Cellular (U.S.) |
Market Opportunities |
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Market Definition
A mobile virtual network operator (MVNO) is a wireless communication service provider that does not own its own wireless network infrastructure. Instead, MVNOs lease network capacity from existing mobile network operators (MNOs) and offer their services under their brand. MVNOs typically target niche markets, customized utilizing the network infrastructure of larger MNOs.
Global Mobile Virtual Network Operator (MVNO) Market Dynamics
Drivers
- Rising Demand for Customization and Flexible Services
Consumers increasingly seek personalized and flexible mobile services that cater to their specific needs and preferences. MVNOs can offer specialized and customizable service plans, such as niche market offerings, prepaid options, data-only plans, and value-added services. The ability of MVNOs to tailor their services to meet diverse consumer demands and lifestyle requirements positions them as attractive alternatives to traditional MNOs.
- Increasing Partnerships and Collaborations between Technology Providers
Strategic partnerships and collaborations increased between MVNOs, MNOs, technology providers, content providers, and other stakeholders play a crucial role in driving growth and innovation in the MVNO market. Collaborative agreements enable MVNOs to access network infrastructure, technology platforms, distribution channels, and content offerings more efficiently. Partnerships also facilitate the bundling of services, cross-promotion, and joint marketing initiatives, enhancing the competitive positioning and value proposition of MVNOs in the market.
Opportunities
- Enhancing Digital and Value-added Services
MVNOs can differentiate themselves in the market by offering a wide range of digital services and value-added solutions that complement their core mobile offerings. These services may include mobile financial services, digital entertainment content, cloud storage, cybersecurity solutions, IoT management platforms, and smart home applications. By bundling these services with mobile subscriptions or offering them as standalone offerings, MVNOs can enhance customer engagement, drive revenue growth, and strengthen their competitive position in the market.
- Increasing Technological Advancements
Technological progressions such as M2M and cloud are expected to fuel the expansion of the mobile virtual network operators (MVNO) market in the foreseeable future. MVNOs are poised to provide convenient mobility and cost-effective solutions, particularly in sectors such as entertainment, lifestyle, and productivity, boosting revenue streams. Moreover, MVNOs enhance customer experience by offering roaming services during travel, exemplified by Lyca Mobile's provision of economical international calling rates.
Restraints/Challenges
- Regulatory Issues Related to Licensing
Regulatory barriers and complex licensing requirements in certain regions may hinder the entry and expansion of MVNOs. Compliance with regulatory standards, spectrum allocation limitations, and restrictions on interconnection agreements with mobile network operators (MNOs) can pose challenges for MVNOs seeking to enter new markets or scale their operations.
- Limited Network Infrastructure Access
MVNOs depend on access to the underlying network infrastructure of MNOs to deliver their services. Negotiating favorable access agreements, securing sufficient network capacity, and ensuring quality of service can be challenging for MVNOs, particularly in highly competitive markets where MNOs prioritize their services and subscribers.
This global mobile virtual network operator (MVNO) market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global mobile virtual network operator (MVNO) market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Recent Developments
- In 2023, KDDI and Rakuten Mobile collaborated to introduce a novel MVNO service targeting businesses. Branded as KDDI Rakuten Mobile Business, the service aimed to provide mobile phone plans tailored for businesses of varying scales, catering to their diverse needs
- In y 2023, KDDI and NTT Docomo entered into a partnership to introduce a MVNO service tailored for students, named KDDI Docomo Student. The service was anticipated to provide mobile phone plans exclusively for students enrolled at participating universities, addressing their specific communication needs and enhancing connectivity within educational settings
- In 2023, KDDI and China Mobile Japan formed a collaboration to introduce a novel MVNO service in Japan. Branded as KDDI China Mobile Japan, the service aimed to provide mobile phone plans tailored for Chinese tourists visiting Japan, enhancing their connectivity and communication experience during their travels
- In 2022, PeP acquired Simapka to enhance mobile services in Poland, aiming to cultivate an ecosystem facilitating diverse additional services to augment payments. The primary objective is to enable retail outlets across Europe to capitalize on robust payment digitization through Simapka's mobile application, fostering broader adoption and convenience
- In 2022, Cricket Wireless LLC partnered with the Southern Intercollegiate Athletic Conference (SIAC), paving the way for Cricket to provide exclusive opportunities to SIAC fans across all Historically Black Colleges and Universities (HBCUs) within the conference's membership. This collaboration enhances engagement and connectivity within the HBCU community
Global Mobile Virtual Network Operator (MVNO) Market Scope
The global mobile virtual network operator (MVNO) market is segmented on the basis of six notable segments service, infrastructure, operational model, subscriber, business model, and organization size. On the basis of service the market is segmented into network routing, customer care, handset management and marketing and sales . The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Service
- Network Routing
- Customer Care
- Handset Management and Marketing and Sales
- Postapaid
- Prepaid
Infrastructure
- Skinny Mobile Virtual Network Operator (MVNO)
- Thin Mobile Virtual Network Operator (MVNO)
- Thick Mobile Virtual Network Operator (MVNO)
Operational Model
- Reseller
- Service Operator
- Full Mobile Virtual Network Operator (MVNO)
Subscriber
- Consumer
- Enterprise
Business Model
- Discount
- Specialist Data
- Ethnic
- Business
- International
- Youth/Media
- Bundled
- Others
Organization Size
- Small and Medium-Sized Enterprise
- Large Enterprise
Global Mobile Virtual Network Operator (MVNO) Market Regional Analysis/Insights
The global mobile virtual network operator (MVNO) market is analyzed and market size insights and trends are provided service, infrastructure, operational model, subscriber, business model, and organization size as referenced above.
The countries covered in the global mobile virtual network operator (MVNO) market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
Asia-Pacific dominates the market in terms of revenue and market due to its vast population, rapid urbanization, increasing usage of smartphones, and expanding middle-class population. In addition, regulatory reforms and partnerships drive MVNO expansion in the region.
Europe is expected to be the fastest growing due to rising mobile subscriber numbers, increasing demand for affordable and customizable mobile services, favorable regulatory environments, and growing adoption of smartphones and mobile internet services.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Global Mobile Virtual Network Operator (MVNO) Market Share Analysis
The global mobile virtual network operator (MVNO) market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to global mobile virtual network operator (MVNO) market.
Some of the major players operating in the global mobile virtual network operator (MVNO) market are:
- Virgin Media Business Ltd (U.K.)
- DataXoom (U.S.)
- Lebara. (U.K.)
- KDDI CORPORATION (Japan)
- Asahi Net, Inc. (Japan),
- Tesco (U.K.)
- Virgin Plus (Canada)
- TracFone Wireless, Inc. (U.S.)
- Verizon (U.S.)
- DISH Wireless LLC (U.S.)
- Lyca Mobile Group (U.K.)
- Poste Italiane (Italy)
- Airvoice Wireless (U.S.)
- giffgaff (U.K.)
- Kajeet, Inc. (U.S.)
- Enreach (Netherlands)
- Ting (Canada)
- Red Pocket Mobile (U.S.)
- Consumer Cellular (U.S.)
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