Global Organic Tea Market – Industry Trends and Forecast to 2029

Global Organic Tea Market, By Type (Green, Black, Others), Form (Dried Leaf, Powder, Liquid, Others), Packaging Type (Paper Pouches, Cans, Cartons, Tea Bags, Others), Distribution Channel (Store-Based, Non-Store-Based) – Industry Trends and Forecast to 2029

Market Analysis and Size

Tea is a popular aromatic beverage made by boiling the leaves and buds of the Camellia sinensis plant. Tea is a refreshing drink that aids in stress reduction and is widely consumed around the world. Organic tea contains a lot of antioxidants and flavonoids. They are thought to have anti-cancer and anti-aging properties, making them a healthier option.

Data Bridge Market Research analyses that the organic tea market which was valued at USD 1.5 billion in 2021 is expected to reach the value of USD 2.50 billion by 2029, at a CAGR of 6.60% during the forecast period of 2022 to 2029.

Market Definition

Organic tea is a beverage that contains no synthetic materials such as chemical fertilizers, herbicides, pesticides, or fungicides. It relies on natural processing methods such as composting, solar power, crop rotation, and sticky bug catchers to keep the water supply safe and free of toxic chemicals.

Report Scope and Market Segmentation

Organic Tea Market Dynamics

Drivers:

• Shifting consumer’s preference for chemical free consumables.

The growing customer preference for safe, chemical-free, and healthy consumables is one of the most important drivers driving market expansion. Furthermore, organic tea farming is based on ecological processes, biodiversity, and cycles that are tailored to local conditions, which keeps the soil fertile and promotes plant biodiversity. This, combined with rising initiatives undertaken by governing bodies in a variety of countries to encourage the adoption of sustainable agricultural practises through various incentives and subsidies, is contributing to market growth.

• Shift in the lifestyle as well as growing demand from the personal care industry

Some of the factors expected to fuel global market growth during the forecast period include an increasing working population, rising demand for ready-to-use products, and expanding retail markets. The increasing use of tea as a natural ingredient in the personal care industry is expected to drive global tea capsule market growth. Furthermore, rising disposable income levels, rising food and beverage expenditure, and rising consumer awareness of healthy lifestyles are other factors expected to drive the organic tea market growth.

Opportunity

Several manufacturers are developing tea bags with compostable and biodegradable outer packaging to reduce their carbon footprint. They are also introducing ready-to-drink variants in order to broaden their product portfolio and boost overall sales. Furthermore, they are investing in innovative marketing strategies and celebrity endorsements, which are expected to boost market growth in the coming years.

Restraints

The major restraints of this market are an increase in the trend of coffee consumption and fluctuating raw material prices caused by unpredictable climatic conditions. The market, on the other hand, is predicted to expand due to rising demand for herbal tea and the launch of new organic tea flavours and kinds. Furthermore, the industry's key players have adopted a marginal pricing strategy, which is expected to stifle overall market growth. The market's growth is also expected to be hampered by a lack of awareness about organic teas.

This organic tea market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the organic tea market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Organic Tea Market

COVID 19 did contribute to an increase in the market for organic tea. People preferred to use the non-store-based segment to get their products at home because they were not leaving their homes due to the governments' precautionary instructions for COVID; the store-based segment was not widely preferred. Furthermore, once the situation was stabilised, the store-based distribution channel segment resumed its normal sales rate. However, the impact on the manufacturing unit was significant in the early months of 2020. Because of the high demand, the supply rate could not keep up.

Recent Development

• Sariwangi, an Indonesian tea brand owned by Unilever, announced the launch of its new 3-in-1 organic tea products in June 2019. The company's new product line includes two flavours of powdered milk tea: caramel and Teh Tarik.
• As part of its centennial celebrations, Wagh Bakri Tea Group, a premium tea company headquartered in Gujarat, India, announced in May 2019 that it has introduced tea packaging for its range of organic teaes.
• In November 2019, Ajinomoto General Foods Inc., another major player in the organic teaes market, announced a joint venture in Japan with Accenture plc, a global technology leader.

Global Organic Tea Market Scope

The organic tea market is segmented on the basis of type, form, packaging type and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Form

• Dried Leaf
• Powder
• Liquid
• Others

Type

• Green
• Black
• Others

Packaging type

• Paper Pouches
• Cans
• Cartons
• Tea Bags
• Others

Sales channel

• Store based
• Non store based

Organic Tea Market Regional Analysis/Insights

The organic tea market is analysed and market size insights and trends are provided by country, type, form, packaging type and distribution channel as referenced above.

The countries covered in the organic tea market report are U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Global, Brazil, Argentina, Rest of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa.

The Asia Pacific organic tea market is expected to account for a significant revenue share of the target market. Growing production and sales of tea in the region's countries China, Japan, and India, owing to the products' anti-aging and detoxifying properties, as well as rising tea consumption among people of all ages and genders is expected to drive market growth in Asia Pacific. Another factor expected to drive target market growth is an increase in the number of tea retail outlets. The North America market is expected to grow at a faster rate due to increased demand and consumption of green tea and higher per capita tea consumption in the region, which is expected to be a major factor driving North America tea market growth.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Organic Tea Market Share Analysis

The organic tea market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to organic tea market.

Some of the major players operating in the organic tea market are:

• Tata Consumer Product Limited (India)
• Unilever (UK)
• Associated British Foods plc (UK)
• Vahdam (India)
• Celestial Seasonings,(US)
• Bombay Burmah Trading Corporation Limited (India)
• Stash Tea (US)
• Bigelow Tea (US)
• Shangri-la Tea (US)
• Yogi (US)
• Republic of Tea (US)
• Mighty Leaf Tea (Canada)
• Numi, Inc. P.B.C (US)
• ITO EN LTD. (Japan)
• The Republic of Tea (U.S)
• Dunkin Brands Inc. (U.S)
• Wagh Bakri Tea Group (India)
• Keurig Green Mountain, Inc. (U.S)
• SUNTORY BEVERAGE & FOOD LIMITED (Japan)