Global Poultry Diagnostics Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Poultry Diagnostics Market Size

• The global poultry diagnostics market size was valued at USD 589.86 million in 2024 and is expected to reach USD 1186.59 million by 2032, at a CAGR of 9.13% during the forecast period
• This growth is driven by factors such as the rising poultry disease outbreaks, increasing demand for poultry products, and advancements in diagnostic technologies

Poultry Diagnostics Market Analysis

• Poultry diagnostics are essential tools for detecting, monitoring, and managing infectious diseases in poultry flocks, ensuring flock health and food safety
• The market growth is significantly driven by the rising incidence of poultry diseases, increasing demand for animal protein, and the adoption of advanced diagnostic technologies such as PCR and ELISA
• North America is expected to dominate the poultry diagnostics market with a market share of 24.4%, due to the presence of a well-established poultry industry, stringent animal health regulations, and widespread adoption of advanced diagnostic technologies
• Asia-Pacific is expected to be the fastest growing region in the poultry diagnostics market with a market share of 13.8%, during the forecast period due to rapid growth in poultry production, increasing awareness of animal health, and rising incidence of avian diseases
• Enzyme linked sorbent assay (ELISA), segment is expected to dominate the market with a market share of 56.9% due to its high sensitivity, specificity, and ability to process large sample volumes efficiently

Report Scope and Poultry Diagnostics Market Segmentation

Poultry Diagnostics Market Trends

“Integration of Rapid Diagnostic Technologies & Automation in Poultry Health Management”

• One prominent trend in the poultry diagnostics market is the increasing adoption of rapid, point-of-care diagnostic tools and automated testing systems to detect avian diseases efficiently
• These innovations accelerate disease identification and response time, reducing mortality rates and improving overall flock management
  • For instance, portable PCR-based diagnostic devices and ELISA automation platforms are being widely adopted to enable on-site testing and enhance throughput in large-scale poultry operations
• These advancements are revolutionizing poultry health management by enabling early detection, minimizing disease outbreaks, and boosting the demand for advanced, user-friendly diagnostic solution

Poultry Diagnostics Market Dynamics

Driver

“Rising Incidence of Poultry Diseases and Focus on Food Safety”

• The increasing prevalence of infectious poultry diseases such as avian influenza, Newcastle disease, and salmonellosis is a major factor driving the demand for effective diagnostic solutions
• With the growing global demand for poultry products, maintaining flock health has become essential to prevent disease outbreaks and ensure food safety
• As poultry farming becomes more intensive and industrialized, rapid and accurate diagnostic tools are critical for minimizing economic losses and protecting public health

For instance,

• According to the World Organisation for Animal Health (WOAH), multiple outbreaks of highly pathogenic avian influenza were reported across Asia, Europe, and the Americas between 2022 and 2024, prompting stronger surveillance and diagnostic measures in poultry farming

• Consequently, the growing disease burden and increased emphasis on biosecurity and food quality are significantly boosting the adoption of poultry diagnostics globally

Opportunity

“Leveraging Molecular Diagnostics and AI for Enhanced Disease Detection”

• The integration of advanced molecular diagnostic techniques and AI-driven tools presents a major opportunity for improving the speed and accuracy of poultry disease detection
• AI-enabled platforms can analyze large datasets from PCR, ELISA, and biosensor-based diagnostics to predict outbreaks, monitor flock health trends, and support real-time decision-making
• These technologies enhance early detection, improve response time, and optimize resource allocation for poultry farmers and veterinarians

For instance,

• According to a 2024 report by the Food and Agriculture Organization (FAO), the application of machine learning algorithms in veterinary diagnostics has shown promise in early detection of avian diseases, enabling more targeted and efficient disease control strategies in large-scale poultry operations

• The integration of AI and molecular diagnostics can transform poultry health management, reduce economic losses, and enhance food safety, creating significant growth opportunities for players in the diagnostics market

Restraint/Challenge

“High Costs of Diagnostic Tools and Limited Access in Rural Areas”

• The high cost of advanced poultry diagnostic tools, such as molecular testing kits and automated analyzers, presents a major challenge for widespread market adoption, especially among small- and medium-scale poultry farmers
• These technologies often require significant investment in equipment, maintenance, and skilled personnel, making them less accessible in low-income and rural farming regions
• As a result, many poultry producers continue to rely on traditional, less accurate diagnostic methods, which can delay disease detection and management

For instance,

• According to a 2023 report by the International Livestock Research Institute (ILRI), limited access to affordable diagnostic solutions and veterinary infrastructure in developing countries significantly hampers the early detection and control of poultry diseases, affecting productivity and biosecurity

• This cost and access disparity poses a significant barrier to market penetration, restricting the adoption of advanced diagnostic technologies and hindering the overall growth of the global poultry diagnostics market

Poultry Diagnostics Market Scope

The market is segmented on the basis of test type, disease type, and service type.

In 2025, the enzyme linked sorbent assay (ELISA), is projected to dominate the market with a largest share in test type segment

The enzyme linked sorbent assay (ELISA), segment is expected to dominate the poultry diagnostics market with the largest share of 56.9% in 2025 due to its high sensitivity, specificity, and ability to process large sample volumes efficiently. ELISA tests are widely used for detecting various poultry pathogens, offering rapid results and cost-effectiveness. Their ease of automation and suitability for mass screening make them a preferred choice in commercial poultry operations.

The avian influenza is expected to account for the largest share during the forecast period in disease type market

In 2025, the avian influenza segment is expected to dominate the market with the largest market share of 23.9% due to its highly contagious nature and the severe economic and public health risks it poses. Frequent outbreaks across regions have led to increased surveillance and diagnostic testing. Governments and poultry producers are prioritizing early detection and containment, driving the demand for advanced diagnostic tools specific to avian influenza

Poultry Diagnostics Market Regional Analysis

“North America Holds the Largest Share in the Poultry Diagnostics Market”

• North America dominates the poultry diagnostics market with a market share of estimated 24.4%, driven, by the presence of a well-established poultry industry, stringent animal health regulations, and widespread adoption of advanced diagnostic technologies
• U.S. holds a market share of 74.3%, due to significant investments in poultry health research, high disease surveillance standards, and proactive government initiatives to prevent disease outbreaks
• The presence of major diagnostic companies and veterinary laboratories, coupled with strong demand for high-quality poultry products, enhances the region’s leadership in diagnostic innovation
• In addition, the Increasing integration of rapid diagnostic solutions and digital tools in commercial poultry farms continues to strengthen North America's market position

“Asia-Pacific is Projected to Register the Highest CAGR in the Poultry Diagnostics Market”

• Asia-Pacific is expected to witness the highest growth rate in the poultry diagnostics market with a market share of 13.8%, driven by rapid growth in poultry production, increasing awareness of animal health, and rising incidence of avian diseases
• Countries such as China, India, and Indonesia are key contributors to market growth due to expanding poultry farming operations and increasing demand for safe, high-quality meat and eggs
• China remains a major market owing to its large poultry population and growing implementation of modern farming practices and disease control strategies
• India is projected to register the highest CAGR of 12.3% in the poultry diagnostics market, supported by government-led initiatives in animal health management, increasing diagnostic infrastructure, and growing adoption of cost-effective diagnostic tools in rural and semi-urban poultry sectors

Poultry Diagnostics Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

The Major Market Leaders Operating in the Market Are:

• IDEXX (U.S.)
• Zoetis Services LLC (U.S.)
• Thermo Fisher Scientific Inc. (U.S.)
• QIAGEN (Netherlands)
• GD (Netherlands)
• BioChek B.V. (Netherlands)
• BIONOTE (South Korea)
• Innovative Diagnostics (France)
• Ceva (France)
• BIOMÉRIEUX (France)
• Neogen Corporation (U.S.)
• Boehringer Ingelheim International GmbH (Germany)
• AgrobioTek (Dominican Republic)
• Affini Tech, LTD (U.S.)
• Innovative Diagnostics SAS (France)
• Biovet S.A. (Spain)
• Agrolabo S.p.A. (Italy)
• BIONEER CORPORATION (South Korea)
• PCR KIT (Chile)

Latest Developments in Global Poultry Diagnostics Market

• In February 2025, the U.S. Department of Agriculture granted conditional clearance to Zoetis for its bird flu vaccine for poultry. This approval comes in response to nearly 70 human infections and one death since April 2024, emphasizing the need for effective preventive measures in poultry populations
• In December 2024, the USDA announced a new strategy to test cow's milk for the H5N1 bird flu strain. This testing aims to monitor and control the spread of the disease, which has affected over 110 million poultry and some wild birds, and has extended to U.S. cattle herds and humans
• In October 2024, Quest Diagnostics announced the launch of a new test for the H5N1 bird flu, following contracts from the U.S. Centers for Disease Control and Prevention (CDC). This test aims to enhance the detection and management of avian influenza outbreaks, which have led to the culling of over 100 million birds in the U.S. since 2022
• In June 2022, Zoetis Inc. expanded its animal health and pet care portfolio by acquiring Basepaws, a company specializing in genetic testing for pets. This acquisition strengthens Zoetis' position in the veterinary diagnostics market by enhancing its capabilities in precision and personalized medicine for companion animals.
• In June 2022, IDEXX Laboratories introduced a new, integrated poultry diagnostics platform that combines advanced testing capabilities with a dedicated software solution. This platform is designed to help poultry producers monitor flock health more effectively and manage disease outbreaks through improved diagnostic accuracy and real-time insights

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