Global Shampoo Market, By Product Type (Cosmetic Shampoo, Herbal Shampoo, 2-in-1 Shampoo, Kids Shampoo, Medicated Shampoo, Standard Shampoo,Dry Shampoo, Others), Price (Economy, Mid, Premium), Demographic (Men, Women, Kids), Function (Daily Use, Anti-Dandruff, Anti-Hair Fall, Dry and Damaged Hair, Others), Application (Residential, Commercial, Others), Distribution Channels (Supermarket, Hypermarket, Convenience Store, Specialty Store, Drug Store) - Industry Trends and Forecast to 2023 to 2030.
Shampoo Market Analysis and Size
The essential factors contributing to the growth of the shampoo market in the forecast period of 2023 to 2030 are consumers' fast-paced lifestyles have increased demand for new products that facilitate easy and quick hair and hygiene management. In addition, the popularity of leave-in treatments and masks for hair protection and nourishment has further accelerated the global demand for shampoo. Therefore, the market is estimated to grow rapidly over the forecasted period.
Data Bridge Market Research analyses that the shampoo market, which was USD 32.53 billion in 2022, is expected to reach USD 46.50 billion by 2030, growing at a CAGR of 4.5% from 2023 to 2030. In 2023, standard shampoo is expected to dominate the product type segment because it produces a voluminous lather and effectively cleanses the hair and scalp, leaving the hair soft, lustrous, and moisturized. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
Shampoo Market Scope and Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customizable to 2015-2020)
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Quantitative Units
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Revenue in USD Billion, Volumes in Units, Pricing in USD
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Segments Covered
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Product Type (Cosmetic Shampoo, Herbal Shampoo, 2-in-1 Shampoo, Kids Shampoo, Medicated Shampoo, Standard Shampoo, Dry Shampoo, Others), Price (Economy, Mid, Premium), Demographic (Men, Women, Kids), Function (Daily Use, Anti-Dandruff, Anti-Hair Fall, Dry and Damaged Hair, Others), Application (Residential, Commercial, Others), Distribution Channels (Supermarket, Hypermarket, Convenience Store, Specialty Store, Drug Store)
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Countries Covered
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U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa
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Market Players Covered
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Unilever (U.K.), Dabur (India), Henkel AG & Company KGaA (Germany), Procter & Gamble (U.S.), Church Dwight Co., Inc. (U.S.), KCWW (U.S.), Kao Corporation (Japan), Beiersdorf AG (Germany), Shiseido Company Limited (Japan), L'Oreal S.A. (France), Johnson & Johnson Private Limited (U.S.), Amway Corp (U.S.), The Detox Market (U.S.), Bo International (India), Syoss (Germany), Kérastase (France), ELCA Cosmetics Private Limited (U.S.), Natura&Co (Brazil), Coty Inc (U.S.) and Wella Company (Switzerland)
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Market Opportunities
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Market Definition
Shampoo is a hair care product that comes as a viscous liquid used to clean hair. Shampoo's main purpose is to eliminate undesired build-up in the hair without removing too much sebum, allowing the hair to be more controllable. The shampoo is often made by mixing a surfactant such as sodium lauryl sulfate or sodium laureate sulfate with a co-surfactant like Cocamidopropyl betaine in water.
Global Shampoo Market Dynamics
Drivers
- High Demand for Shampoo
The rise in the demand for specialized products and the prevalence of hair-related disorders such as dandruff, hair fall, itchiness, dryness of hair, and oily hair is projected to create unprecedented demand for shampoo services during the forecasted period. Consumer perceptions of a healthy scalp as the key to shiny, lustrous hair are growing, driving consumer interest in scalp care products, which is increasing demand for scalp care products among consumers who want to restore their healthy hair while increasing its strength and elasticity. As a result of the growing popularity of leave-in treatments and masks for hair protection and nourishment, the hair shampoo market is the largest. Hair shampoo use is significantly higher among women aged 20-30, owing to a strong emphasis on self-grooming, which is one of the current trends.
- Increased Awareness of Herbal Shampoo
There has been increasing consumer awareness about the side effects of chemical formulations, further leading to evolving consumer needs for shampoo products containing natural ingredients. Moreover, there is a rise in demand for natural, silicone-free, paraben-free, and sulfate-free shampoos with about 80-100& naturally derived ingredients. Consumer awareness of products and services and their benefits is increasing thanks to digital media and other sources.
The factors such as rising awareness about hair care, rapid urbanization, and rapid surge in disposable income coupled with changing lifestyles will further propel the growth rate of the shampoo market. Additionally, the consumers' fast-paced lifestyles have increased demand for new products that facilitate easy and quick hair and hygiene management, driving market value growth over the forecasted timeframe.
Opportunity
- Growth in the Trend of Natural Products and Launch of Innovative Products
Furthermore, the increasing demand for organic and natural products will further extend profitable opportunities to the market players from 2023 to 2030. Additionally, the manufacturers are launching various innovative products, such as herbal shampoos, and the increasing trend of utilizing customized shampoos for different hair-related problems will further expand the future growth of the shampoo market.
Restraint/Challenge
- Adverse Effects of Shampoo
Various chemicals in shampoos can cause skin and eye irritation and hair damage, reducing demand for hair shampoo and impeding market growth. This factor will create hindrances to the growth of the shampoo market.
This shampoo market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the shampoo market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions. Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Recent Developments
- In August 2020, Dabur added eight new baby care products, each with a unique formulation of enriched ayurvedic herbs free of harmful chemicals. Dabur Baby Shampoo, for example, provides the benefits of various herbs, such as hibiscus, gooseberry, and aloe vera, to provide gentle hair cleansing
- In January 2020, Garnier Fructis, a L'Oreal brand, launched the advanced features product Treat Shampoo and Conditioner, which are formulated with 98 percent naturally-derived ingredients and are vegan
Global Shampoo Market Scope
The shampoo market is segmented on the basis of product type, price, demographic, function, application, and distribution channels. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product Type
- Cosmetic Shampoo
- Herbal Shampoo
- 2-in-1 Shampoo
- Kids Shampoo
- Medicated Shampoo
- Standard Shampoo
- Dry Shampoo
- Others
Price
- Economy
- Mid
- Premium
Demographic
- Men
- Women
- Kids
Function
- Daily Us
- Anti-Dandruff
- Anti-Hair Fall
- Dry and Damaged Hair
- Others
Application
- Residential
- Commercial
- Others
Distribution Channels
- Supermarket
- Hypermarket
- Convenience Store
- Specialty Store
- Drug Store
Global Shampoo Market Regional Analysis/Insights
The shampoo market is analyzed and market size insights and trends are provided by country, product type, price, demographic, function, application, and distribution channels, as referenced above.
The countries covered in the shampoo market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the market in terms of major market share and revenue and will continue to dominate during the forecast period of 2023-2030. The market growth in this region is attributed to the growing concern related to split ends, curly hair, and scalp damage and the increase in the hair coloring trend, escalating the demand for color-friendly hair wash products within the region.
Asia-Pacific is estimated to show lucrative growth over the forecast period of 2023-2030, due to the surge in the demand for products that provide solutions for hair greying, increasing disposable income, and growing demand for anti-hair fall shampoo due to rising pollution levels high pressured life within the region.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Global Shampoo Market Share Analysis
The shampoo market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.
Some of the major players operating in the shampoo market are:
- Unilever (U.K.)
- Dabur (India)
- Henkel AG & Company KGaA (Germany)
- Procter & Gamble (U.S.)
- Church Dwight Co., Inc. (U.S.)
- KCWW (U.S.)
- Kao Corporation (Japan)
- Beiersdorf AG (Germany)
- Shiseido Company Limited (Japan)
- L'Oreal S.A. (France)
- Johnson & Johnson Private Limited (U.S.)
- Amway Corp (U.S.)
- The Detox Market (U.S.)
- Bo International (India)
- Syoss (Germany)
- Kérastase (France)
- ELCA Cosmetics Private Limited (U.S.)
- Natura&Co (Brazil)
- Coty Inc (U.S.)
- Wella Company (Switzerland)
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