Global Sports and Energy Drinks Market, By Product Type (Sports Drinks, Energy Drinks), Type (Organic, Non-Organic), Packaging Type (Bottles (Pet/Glass), Cans, Others), Distribution Channel (Hypermarkets and Supermarkets, On-trade, Convenience Stores, Independent Retailers, Others) - Industry Trends and Forecast to 2030.
Sports and Energy Drinks Market Analysis and Size
The essential factors contributing to the growth of the global sports and energy drinks market in the forecast period of 2023 to 2030 include the growing popularity of unconventional fitness activities such as yoga and aerobics. Also, the rapid investing in novel marketing and advertising strategies is significantly contributing to the market’s growth. Furthermore, growing number of fitness centres is driving demand in the market.
Data Bridge Market Research analyses that the global sports and energy drinks market which was USD 64.48 billion in 2022, is expected to reach USD 116.29 billion by 2030, growing at a CAGR of 7.65% during the forecast period of 2023 to 2030. In 2023, the “sports drinks” segment will dominate the market due to the growing number of fitness centres and increased female participation. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network lay outs of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customizable to 2015-2020)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Product Type (Sports Drinks, Energy Drinks), Type (Organic, Non-Organic), Packaging Type (Bottles (Pet/Glass), Cans, Others), Distribution Channel (Hypermarkets and Supermarkets, On-trade, Convenience Stores, Independent Retailers, Others)
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Countries Covered
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U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, and Rest of Middle East and Africa
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Market Players Covered
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Glanbia plc. (Ireland), Now Health Group, Inc. (U.S.), Nutiva Inc (U.S.), The Simply Good Food Co (U.S.), Iovate Health Sciences International Inc. (Canada), MusclePharm Corporation (U.S.), Kerry Group Plc (Ireland), CytoSport, Inc. (U.S.), The Nature's Bounty Co. (U.S.), Reliance Vitamin Company, Inc. (U.S.), Herbalife And Energy Drinks, Inc. (U.S.), Danone S.A. (France), General And Energy Drinks Centers (GNC) Holdings, Inc. (U.S.), Orgain Inc. (U.S.), True and Energy Drinks (U.S.)
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Market Opportunities
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Market Definition
Drinks that restore electrolytes and carbohydrates in the body while participating in physical activity are referred to as sports and energy drinks. Due to their high content of chlorides, calcium, sodium, magnesium, and potassium, sports drinks are frequently eaten by athletes and sports fans. Contrarily, energy drinks contain sugar and stimulant substances that give customers mental and physical stimulation. Caffeine, amino acids, herbal extracts, and sweeteners may be found in both aerated and non-aerated energy beverages.
Global Sports and Energy Drinks Market Dynamics
Drivers
- Growing trend of fitness activities around the world
The growing popularity of unconventional fitness activities such as yoga and aerobics and the rising trend of half and full marathon participation has fuelled global demand for energy drinks. Furthermore, as consumers become more aware of the health risks associated with regular non-organic sports and energy drinks, several manufacturers are releasing beverages containing natural ingredients such as organic guarana and raw green coffee bean extracts.
- Manufacturers rapid investing In novel marketing and advertising strategies
Aside from that, businesses are investing in novel marketing and advertising strategies in order to broaden their product portfolio. They are also introducing custom flavours and limited-edition products. Other factors influencing the sports and energy drinks market growth include changing lifestyles, shifting food preferences, and consumers' long working hours.
Opportunity
- The growing number of fitness centres and increased female participation
The growing number of fitness centres and increased female participation are expected to fuel the market's growth. The growing millennial population and increased social media marketing will further boost many opportunities, leading to the growth of the sports and Energy Drinks market during the forecast period.
Restraint/Challenge
- Strict health regulations imposed by the government on sports and energy drinks
However, strict health regulations imposed by the government on sports and energy drinks, as well as rising awareness about the negative effects of these drinks on children, are expected to act as a restraint on the growth of the sports and energy drinks market, whereas fake marketing by a few vendors, combined with negative media coverage, has the potential to challenge the growth of the sports and energy drinks market.
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions. Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Recent Developments
- In 2021, GoodSport and Energy Drinks, a Rosemont, Ill.-based startup, launched GoodSport, a 97 percent dairy sports drink with the goal of competing nationally against leading brands. The product is available on Amazon.com and www.goodsport.com
- In 2020, Powerade Power Water and Powerade Ultra were added to The Coca-Cola Company's portfolio. These products are intended to address the shift in exercise habits toward endurance. Ultra has 50% more electrolytes than regular Powerade and creatine. Each product line has three flavours and contains no sugar or calories
Global Sports and Energy Drinks Market Scope
The global sports and energy drinks market is segmented on the basis of product type, type, packaging type and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product Type
- Sports Drinks
- Energy Drinks
Type
- Organic
- Non-Organic
Packaging Type
- Bottles
- PET
- Glass
- Cans
- Others
Distribution Channel
- Hypermarkets and Supermarkets
- On-trade
- Convenience Stores
- Independent Retailers
- Others
Global Sports and Energy Drinks Market Regional Analysis/Insights
Global sports and energy drinks market is analysed and market size insights and trends are provided by country, product type, type, packaging type and distribution channel as referenced above.
The countries covered in the global sports and energy drinks market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa.
North America is expected to dominate the sports and energy drinks market due to the rapidly increasing number of people participating in fitness activities in this region.
Europe is expected to grow at the fastest rate during the forecast period of 2023 to 2030 due to the region's population of health-conscious people grows.
The country section of the report also provides individual market impacting factors and changes in regulations in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Global Sports and Energy Drinks Market Share Analysis
The sports and energy drinks market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to global sports and energy drinks market.
Some of the major players operating in the global Sports and Energy Drinks market are:
- Glanbia plc. (Ireland)
- Now Health Group, Inc. (U.S.)
- Nutiva Inc (U.S.)
- The Simply Good Food Co (U.S.)
- Iovate Health Sciences International Inc. (Canada)
- MusclePharm Corporation (U.S.)
- Kerry Group Plc (Ireland)
- CytoSport, Inc. (U.S.)
- The Nature's Bounty Co. (U.S.)
- Reliance Vitamin Company, Inc. (U.S.)
- Herbalife And Energy Drinks, Inc. (U.S.)
- Danone S.A. (France)
- General And Energy Drinks Centers (GNC) Holdings, Inc. (U.S.)
- Orgain Inc. (U.S.)
- True and Energy Drinks (U.S.)
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