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Global Sports and Energy Drinks Market – Industry Trends and Forecast to 2030

  • Food & Beverage
  • Upcoming Report
  • Nov 2023
  • Global
  • 350 Pages
  • No of Tables: 60
  • No of Figures: 220

Global Sports and Energy Drinks Market – Industry Trends and Forecast to 2030

Market Size in USD Billion

CAGR - % Diagram

Diagram Forecast Period 2022–2030
Diagram Market Size (Base Year) USD 64.48 Billion
Diagram Market Size (Forecast Year) USD 116.29 Billion
Diagram CAGR %

Global Sports and Energy Drinks Market, By Product Type (Sports Drinks, Energy Drinks), Type (Organic, Non-Organic), Packaging Type (Bottles (Pet/Glass), Cans, Others), Distribution Channel (Hypermarkets and Supermarkets, On-trade, Convenience Stores, Independent Retailers, Others)    - Industry Trends and Forecast to 2030.

Sports and Energy Drinks Market Analysis and Size

The essential factors contributing to the growth of the global sports and energy drinks market in the forecast period of 2023 to 2030 include the growing popularity of unconventional fitness activities such as yoga and aerobics. Also, the rapid investing in novel marketing and advertising strategies is significantly contributing to the market’s growth. Furthermore, growing number of fitness centres is driving demand in the market.

Data Bridge Market Research analyses that the global sports and energy drinks market which was USD 64.48 billion in 2022, is expected to reach USD 116.29 billion by 2030, growing at a CAGR of 7.65% during the forecast period of 2023 to 2030. In 2023, the “sports drinks” segment will dominate the market due to the growing number of fitness centres and increased female participation. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network lay outs of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation

Report Metric

Details

Forecast Period

2023 to 2030

Base Year

2022

Historic Years

2021 (Customizable to 2015-2020)

Quantitative Units

Revenue in USD Million, Volumes in Units, Pricing in USD

Segments Covered

Product Type (Sports Drinks, Energy Drinks), Type (Organic, Non-Organic), Packaging Type (Bottles (Pet/Glass), Cans, Others), Distribution Channel (Hypermarkets and Supermarkets, On-trade, Convenience Stores, Independent Retailers, Others)

Countries Covered

U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, and Rest of Middle East and Africa

Market Players Covered

Glanbia plc. (Ireland), Now Health Group, Inc. (U.S.), Nutiva Inc (U.S.), The Simply Good Food Co (U.S.), Iovate Health Sciences International Inc. (Canada), MusclePharm Corporation (U.S.), Kerry Group Plc (Ireland), CytoSport, Inc. (U.S.), The Nature's Bounty Co. (U.S.), Reliance Vitamin Company, Inc. (U.S.), Herbalife And Energy Drinks, Inc. (U.S.), Danone S.A. (France), General And Energy Drinks Centers (GNC) Holdings, Inc. (U.S.), Orgain Inc. (U.S.), True and Energy Drinks (U.S.)

Market Opportunities

  • The growing number of fitness centres and increased female participation
  • The growing millennial population, as well as increased social media marketing

Market Definition

Drinks that restore electrolytes and carbohydrates in the body while participating in physical activity are referred to as sports and energy drinks. Due to their high content of chlorides, calcium, sodium, magnesium, and potassium, sports drinks are frequently eaten by athletes and sports fans. Contrarily, energy drinks contain sugar and stimulant substances that give customers mental and physical stimulation. Caffeine, amino acids, herbal extracts, and sweeteners may be found in both aerated and non-aerated energy beverages.

Global Sports and Energy Drinks Market Dynamics

Drivers

  • Growing trend of fitness activities around the world

The growing popularity of unconventional fitness activities such as yoga and aerobics and the rising trend of half and full marathon participation has fuelled global demand for energy drinks. Furthermore, as consumers become more aware of the health risks associated with regular non-organic sports and energy drinks, several manufacturers are releasing beverages containing natural ingredients such as organic guarana and raw green coffee bean extracts.

  • Manufacturers rapid investing In novel marketing and advertising strategies

Aside from that, businesses are investing in novel marketing and advertising strategies in order to broaden their product portfolio. They are also introducing custom flavours and limited-edition products. Other factors influencing the sports and energy drinks market growth include changing lifestyles, shifting food preferences, and consumers' long working hours.

Opportunity

  • The growing number of fitness centres and increased female participation

The growing number of fitness centres and increased female participation are expected to fuel the market's growth. The growing millennial population and increased social media marketing will further boost many opportunities, leading to the growth of the sports and Energy Drinks market during the forecast period.

Restraint/Challenge

  • Strict health regulations imposed by the government on sports and energy drinks

However, strict health regulations imposed by the government on sports and energy drinks, as well as rising awareness about the negative effects of these drinks on children, are expected to act as a restraint on the growth of the sports and energy drinks market, whereas fake marketing by a few vendors, combined with negative media coverage, has the potential to challenge the growth of the sports and energy drinks market.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions. Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

  • In 2021, GoodSport and Energy Drinks, a Rosemont, Ill.-based startup, launched GoodSport, a 97 percent dairy sports drink with the goal of competing nationally against leading brands. The product is available on Amazon.com and www.goodsport.com
  • In 2020, Powerade Power Water and Powerade Ultra were added to The Coca-Cola Company's portfolio. These products are intended to address the shift in exercise habits toward endurance. Ultra has 50% more electrolytes than regular Powerade and creatine. Each product line has three flavours and contains no sugar or calories

Global Sports and Energy Drinks Market Scope        

The global sports and energy drinks market is segmented on the basis of product type, type, packaging type and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

  • Sports Drinks
  • Energy Drinks

Type

  • Organic
  • Non-Organic

Packaging Type

  • Bottles
  • PET
  • Glass
  • Cans
  • Others

Distribution Channel

  • Hypermarkets and Supermarkets
  • On-trade
  • Convenience Stores
  • Independent Retailers
  • Others

Global Sports and Energy Drinks Market Regional Analysis/Insights

Global sports and energy drinks market is analysed and market size insights and trends are provided by country, product type, type, packaging type and distribution channel as referenced above.

The countries covered in the global sports and energy drinks market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa.

North America is expected to dominate the sports and energy drinks market due to the rapidly increasing number of people participating in fitness activities in this region.

Europe is expected to grow at the fastest rate during the forecast period of 2023 to 2030 due to the region's population of health-conscious people grows.

The country section of the report also provides individual market impacting factors and changes in regulations in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Global Sports and Energy Drinks Market Share Analysis

The sports and energy drinks market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to global sports and energy drinks market.

Some of the major players operating in the global Sports and Energy Drinks market are:

  • Glanbia plc. (Ireland)
  • Now Health Group, Inc. (U.S.)
  • Nutiva Inc (U.S.)
  • The Simply Good Food Co (U.S.)
  • Iovate Health Sciences International Inc. (Canada)
  • MusclePharm Corporation (U.S.)
  • Kerry Group Plc (Ireland)
  • CytoSport, Inc. (U.S.)
  • The Nature's Bounty Co. (U.S.)
  • Reliance Vitamin Company, Inc. (U.S.)
  • Herbalife And Energy Drinks, Inc. (U.S.)
  • Danone S.A. (France)
  • General And Energy Drinks Centers (GNC) Holdings, Inc. (U.S.)
  • Orgain Inc. (U.S.)
  • True and Energy Drinks (U.S.)


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Research Methodology:

Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

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Customization Available:

Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.

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FREQUENTLY ASK QUESTIONS

The sports and energy drinks market size will be worth USD 116.29 billion by 2030.
The growth rate of the sports and energy drinks market is 7.65% in the forecast by 2030.
Major companies in the sports and energy drinks market are Cargill Incorporated (U.S.), ADM (U.S.), Dupont (U.S.), Evonik (Germany), BASF SE(Germany), DSM (Netherlands), Ajinomoto Co., Inc. (Japan), Novozymes (Denmark), Chr. Hansen Holding A/S (Denmark), TEGASA (Spain), Nutreco (Netherlands), Kemin Industries Inc. (U.S.), Adisseo (France), Alltech (U.S.), Global And Energy Drinks International (France), Centafarm SRL (Italy), Bentoli (U.S.), and Novus International (U.S.).
Product type, type, packaging type and distribution channel are the factors on which the sports and energy drinks market research is based.
Growing trend of fitness activities around the world & Manufacturers rapid investing In novel marketing and advertising strategies are the growth drivers of the sports and energy drinks market.
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