Global Variable Data Printing Market, By Component (Variable Data Printing (VDP) Machine, Variable Data Printing (VDP) Software, Services), Label Type (Release Liner Labels, Linerless Labels), Composition (Facestock, Topcoat), Printing Technology (Thermal Transfer, Direct Thermal, Electrophotography, Inkjet, Digital, Flexography, Offset, Rotogravure), End-Use Sector (Food and Beverages, Consumer Durables, Pharmaceuticals, Home and Personal Care, Retail, Others), Material (Flexible and Rigid Plastic, Paper and Paperboard, Glass and Metal), Ink Type (UV Curable, Water-Based), Application (Successive Barcodes, Advertising Labels With Personalized Images or Text, QR Codes, Use Buy/Sell by Dates, Instant Redeemable Coupons, Sports Tickets, Others) – Industry Trends and Forecast to 2029.
Market Analysis and Size
Surge in usage of barcodes for invoice generation and large-volume inventory tracking is expected to propel the global variable data printing market forward. The growing utilization of variable data printing across various end users within the market results in significant growth of the variable data printing industry over the forecast period.
- Global variable data printing Market was valued at USD 18.38 billion in 2021 and is expected to reach USD 72.08 billion by 2029, registering a CAGR of 15.70% during the forecast period of 2022-2029. The “inkjet segment " accounts for the largest printing technology segment owing to the increasing adoption in industrial applications.
Market Definition
Variable data printing (VDP), also referred as variable imaging (VI) or variable information printing, is a type of digital printing (VIP). Variable data printing allows text, barcodes, images, and graphics to be printed with data from a file that can be changed from one printed piece to the next without slowing or stopping the printing process. Labels and direct marketing, advertising, invoicing, postcard campaigns, and other types of variable data printing are all common uses for this printing.
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Report Metric |
Details |
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Forecast Period |
2022 to 2029 |
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Base Year |
2021 |
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Forecast Period |
2022 – 2029 |
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Quantitative Units |
72.08 billion by 2029, registering a CAGR of 15.70% |
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Segments Covered |
By Component (Variable Data Printing (VDP) Machine, Variable Data Printing (VDP) Software, Services), Label Type (Release Liner Labels, Linerless Labels), Composition (Facestock, Topcoat), Printing Technology (Thermal Transfer, Direct Thermal, Electrophotography, Inkjet, Digital, Flexography, Offset, Rotogravure), End-Use Sector (Food and Beverages, Consumer Durables, Pharmaceuticals, Home and Personal Care, Retail, Others), Material (Flexible and Rigid Plastic, Paper and Paperboard, Glass and Metal), Ink Type (UV Curable, Water-Based), Application (Successive Barcodes, Advertising Labels With Personalized Images or Text, QR Codes, Use Buy/Sell by Dates, Instant Redeemable Coupons, Sports Tickets, Others) |
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Countries Covered |
U.S., Canada, Mexico, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia- Pacific, Brazil, Argentina, Rest of South America, South Africa, Saudi Arabia, UAE, Egypt, Israel, Rest of Middle East and Africa |
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Market Players Covered |
HP Inc. (U.S.), Canon Inc. (Japan), Xerox Corporation (U.S.), R.R. Donnelley & Sons Company (U.S.), Quad/Graphics Inc. (U.S.), Cenveo Worldwide Limited (U.S.), 3M (U.S.), Mondi (South Africa), and AVERY DENNISON CORPORATION (U.S.), Meadows Publishing Solutions (U.S), and Printronix (U.S) |
Variable Data Printing Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:
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Increased Usage for Various Applications
The increasing adoption of these printing labels in order to generate serialized numbers and product information in less time and at a lower cost, is projected to accelerate the growth of the market. Moreover, increasing the adoption of the barcode concept for invoice generation and inventory tracking of huge volumes further increases the market's overall growth.
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Growing Demand in End-Use Industries
The high demand for variable data printing across end-users such as the food and beverages, consumer durables, pharmaceuticals, home and personal care, retail and others will bolster the growth of the market.
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Rising Innovations and Advancements
The increasing focus on innovative printing and appeal of the products, introduction of new technologies and products, and growing shopping trend on e-commerce websites are other market growth determinants. Increasing digital expertise and rising demand from emerging economies extend profitable opportunities to the market players in the forecast period of 2022 to 2029.
Restraints/Challenges
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High Costs of Printing Systems
The high costs of printing systems makes it hard for small businesses to afford it, which will create hindrances for the growth of the variable data printing market.
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Lack of Investments
The lack of investment in research and development on variable data printing which challenge the variable data printing market.
This variable data printing market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the variable data printing market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Post COVID-19 Impact on Variable Data Printing Market
The emergence of COVID-19 led to huge impacted the various sectors across the globe. The health and pharmaceuticals industries have seen rapid growth as a result of the pandemic. However, the impact on the economy as a whole is significant. Various social distancing policies and other restrictions by government due to COVID-19 which led to the reduced capacity of industries' production and distribution units. In order to track and trace digital printing applications, businesses are implementing variable data printing solutions and software to boost e-commerce during the pandemic outbreak. During the pandemic outbreak, industries such as food and beverage, healthcare, and pharmaceuticals extensively used variable data printing in developed and developing countries to improve their productivity and efficiency by using variable data printing for their labels and packaging.
However, due to the global economic crisis, there is a severe shortage of investment in the printing markets.
Recent Development
- In March 2021, The Brother Titan Industrial Printer series has been expanded by Brother Mobile Solutions, Inc., a provider of mobile, desktop, and industrial printers as well as handheld labelling tools. The five new high-performance and enhanced 4-inch industrial barcode label printers will offer improved speed and precision and new features such as internal rewinders for increased usability.
Global Variable Data Printing Market Scope
The variable data printing market is segmented on the basis of component, label type, composition, printing technology, end-use sector, material, ink type and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Component
- Variable Data Printing (VDP) Machine
- Variable Data Printing (VDP) Software
- Services
On the basis of component, the variable data printing market has been segmented into variable data printing (VDP) machine, variable data printing (VDP) software and services.
Label Type
- Release Liner Labels
- Linerless Labels
On the basis of label type, the variable data printing market is segmented into release liner labels and linerless labels. Release liner labels are estimated to register the highest growth in the label type segment.
Composition
- Facestock
- Topcoat
On the basis of composition, the variable data printing market is segmented into facestock and topcoat. Facestock is estimated to dominate the segment growth owing to the owing moisture and abrasion resistant properties.
Printing Technology
- Thermal Transfer
- Direct Thermal
- Electrophotography
- Inkjet
- Digital
- Flexography
- Offset
- Rotogravure
On the basis of printing technology, the variable data printing market is segmented into thermal transfer, direct thermal, electrophotography, inkjet, digital, flexography, offset and rotogravure. The inkjet segment is expected to hold the largest share owing to increasing adoption of this printing technology in industrial applications.
End-Use Sector
- Food and Beverages
- Consumer Durables
- Pharmaceuticals
- Home and Personal Care
- Retail
- Others
On the basis of end-use sector, the variable data printing market is segmented into food and beverages, consumer durables, pharmaceuticals, home and personal care, retail and others.
Material
- Flexible and Rigid Plastic
- Paper and Paperboard
- Glass and Metal
On the basis of material, the variable data printing market is segmented into flexible and rigid plastic, paper and paperboard and glass and metal.
Ink Type
- UV Curable
- Water-Based
On the basis of ink type, the variable data printing market is segmented into UV curable and water-based.
Application
- Successive Barcodes
- Advertising Labels With Personalized Images or Text
- QR Codes
- Use Buy/Sell by Dates
- Instant Redeemable Coupons
- Sports Tickets
- Others
On the basis of application, the variable data printing market is segmented into successive barcodes, advertising labels with personalized images or text, QR codes, use buy/sell by dates, instant redeemable coupons, sports tickets and others.
Variable Data Printing Market Regional Analysis/Insights
The variable data printing market is analyzed and market size insights and trends are provided by country, component, label type, composition, printing technology, end-use sector, material, ink type and application as referenced above.
The countries covered in the variable data printing market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
Asia-Pacific dominates the variable data printing market because of the growing consumer awareness regarding health and safety concerns and informed buying coupled with necessity to show product information on product label within the region.
North America, on the other hand, is estimated to register a significant growth owing to the increasing adoption of the inkjet printing in the printing technology in industrial applications.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Variable Data Printing Market Share Analysis
The variable data printing market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to variable data printing market.
Some of the major players operating in the variable data printing market are HP Inc. (U.S.), Canon Inc. (Japan), Xerox Corporation (U.S.), R.R. Donnelley & Sons Company (U.S.), Quad/Graphics Inc. (U.S.), Cenveo Worldwide Limited (U.S.), 3M (U.S.), Mondi (South Africa), and AVERY DENNISON CORPORATION (U.S.), Meadows Publishing Solutions (U.S), and Printronix (U.S) among others.
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