India Baby Care Products Market, By Product (Baby Cosmetic and Toiletries, Baby Food, Baby Safety and Convenience, Baby Feeding Needs, Baby Clothing, Baby Shoes, Baby Toys, Others), Category (Premium, Mass), Distribution Channel (Supermarkets/Hypermarkets, Specialist Retailers, Convenience Stores, Online Retail Stores, Chemist and Pharmacy, Others) - Industry Trends and Forecast to 2030.
India Baby Care Products Market Analysis and Size
The essential factors contributing to the growth of the India baby care products market in the forecast period of 2023 to 2030 include the rise in number of advantages of baby food. Also, the growing birth rate is significantly contributing to the market’s growth. Increased awareness about the availability or organic products via both online and offline modes of distribution is inducing increased demand and supply on a huge scale.
Data Bridge Market Research analyses that the India baby care products market which was USD 11.32 billion in 2022, is expected to reach USD 14.82 billion by 2030, growing at a CAGR of 3.42% during the forecast period of 2023 to 2030. “Baby food segment” will dominate the market due to the escalating demand for fortified and functional baby food, which is a rich source of essential nutrients like calcium, zinc, iron, and vitamins A, D, E, K, C, and B. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.
Report Scope and Market Segmentation
Report Metric |
Details |
Forecast Period |
2023 to 2030 |
Base Year |
2022 |
Historic Years |
2021 (Customizable to 2015-2020) |
Quantitative Units |
Revenue in USD Million, Volumes in Units, Pricing in USD |
Segments Covered |
Product (Baby Cosmetic and Toiletries, Baby Food, Baby Safety and Convenience, Baby Feeding Needs, Baby Clothing, Baby Shoes, Baby Toys, Others), Category (Premium, Mass), Distribution Channel (Supermarkets/Hypermarkets, Specialist Retailers, Convenience Stores, Online Retail Stores, Chemist and Pharmacy, Others) |
Market Players Covered |
The Proctor and Gamble (U.S.), Johnson & Johnson Private Limited (U.S.), The Himalaya Drug Company (India), Dabur India Ltd., (India), Hindustan Unilever Limited (India), Pigeon India Private Limited (India), Artsana India Private Limited (India), Nestle S.A. (Switzerland), Kimberly Clark India (U.S.) |
Market Opportunities |
|
Market Definition
Baby care products are the products that are used for the care of babies under the age of three. Baby shampoos, baby washes, baby lotions, baby oils, baby powders, and baby creams are some of the products that are the examples of baby care products.
India Baby Care Products Market Dynamics
Drivers
- Rise in the number of advantages to direct the market growth
Escalating demand for fortified and functional baby food, which is a rich source of essential nutrients like calcium, zinc, iron, and vitamins A, D, E, K, C, and B is inducing the market growth rate. Also, growing instances of nutritional deficiency among children, especially in the rural parts of the country is creating a great scope of growth for the market.
- Expanding awareness to direct the market demand and supply
Increased awareness about the availability or organic products via both online and offline modes of distribution is inducing increased demand and supply on global scale. Rising number of local and international players in the market owing to the rapid globalization rate is inducing a good market growth rate.
- The growing birth rate will influence the market growth
Growth in the rate of population is widening the scope of growth for the market. As of 2020, the population of India was 138 crores as per the data provided by the World Bank and this is directly influencing the market growth of the market. Also, growth and expansion of fast moving consumer goods industry is directly influencing the market growth rate.
Opportunities
- Rise in the technological advancements
Rising technological advancements pertaining to the manufacturing technology is further inducing growth in the market value. Increasing number of technological advancements driven with a view to minimize the production costs and wastage coupled with rise in the acceptance of laundry services that are accessible over the internet has ensured a bright future for the market.
Furthermore, upsurge in the strong demand for various end-use industries will positively impact the market’s growth rate. In addition, growing application of organic ingredients by the manufacturers that are beneficial for the physical and mental growth of babies to manufacture baby care products and growing investment by the manufacturers in advertisements and other promotional campaigns to generate brand awareness will further cushion the market's growth rate. Also, rising number of product innovation activities and increasing personal disposable income will further increase the growth rate of the market.
- Rising research and development operations
Increased funding from federal government pertaining to the research and development proficiencies is also bolstering the growth of the market. Research and developmental operations directed towards sustainable development will ensure optimum and judicious use of resources, thereby improving the market value.
Restraint/Challenge
- Safety concerns associated with the baby care products will challenge the market
Rising number of safety and security concerns amongst the consumers is the biggest challenge for the market. Side effects associated with the counterfeit products such as allergies, infections, contact with chemicals will further derail the market growth rate.
On the other hand, high cost associated with the research and development proficiencies, limited infrastructural facilities, and dearth of awareness in the backward economies are expected to obstruct market growth. Rising number of counterfeit products in the market, limited insurance coverage and regulatory compliance, and lack of suitable infrastructure in low- and middle-income countries are projected to challenge the market in the forecast period of 2023-2030.
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions. Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
India Baby Care Products Market Scope
The India baby care products market is segmented on the basis of product, category and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product
- Baby Cosmetic and Toiletries
- Baby Food
- Baby Safety and Convenience
- Baby Feeding Needs
- Baby Clothing
- Baby Shoes
- Baby Toys
- Others
Category
- Premium
- Mass
Distribution Channel
- Supermarkets/Hypermarkets
- Specialist Retailers
- Convenience Stores
- Online Retail Stores
- Chemist and Pharmacy
- Others
Competitive Landscape and India Baby Care Products Market Share Analysis
The controlled release fertilizer market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to India baby care products market.
Some of the major players operating in the baby care products market are:
- The Proctor and Gamble (U.S.)
- Johnson & Johnson Private Limited (U.S.)
- The Himalaya Drug Company (India)
- Dabur India Ltd., (India)
- Hindustan Unilever Limited (India)
- Pigeon India Private Limited (India)
- Artsana India Private Limited (India)
- Nestle S.A. (Switzerland)
- Kimberly Clark India (U.S.)
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