Latin America Deodorant Market – Industry Trends and Forecast to 2030

Latin America Deodorant Market, By Products (Spray, Creams, Roll-On, Others), Packaging Material (Metal, Plastic, Others), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail, Others), End User (Men, Women, Others) – Industry Trends and Forecast to 2030.

Latin America Deodorant Market Analysis and Size

Deodorants are scent products used to change the human body's bacterial growth into a fresh smell that develops in the body odour. Growth in awareness about the therapeutic benefits of fragrance and an increase in innovative products by major market players are some aspects that enhance the demand for the herbal and organic based deodorant globally. 

Data Bridge Market Research analyses that the deodorant market was valued at USD 2806.09 million in 2022 and is expected to reach USD 6800.28 million by 2030, registering a CAGR of 11.70% during the forecast period of 2023 to 2030. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Latin America Deodorant Market Scope and Segmentation

Market Definition

A deodorant is a substance that is applied to the body to prevent body odour owing to bacterial breakdown of perspiration, for instance in the groin, armpits or feet. A subclass of deodorants, called antiperspirants, prevents sweating normally by blocking sweat glands. Antiperspirants are used on a broader range of body parts at any place where sweat would be unsafe or inconvenient since unwanted sweating can interfere with vision, comfort, and grip.

Latin America Deodorant Market Dynamics

Drivers

• Increasing demand for organic based product

Personal hygiene is gaining huge importance in the overall market owing to the augmented need for natural and organic products, which has also increased the demand for the organic based deodorant substantially. Using chemical-based deodorant has witnessed skin allergies and adverse effects due to which the demand for the organic-based deodorant product has increased. Now, personal care has become more important for people, driving the popularity of natural products.

• Rise in introduction of new deodorant products

In the past few years, women didn't have sufficient choices to explore the different type of fragrances, perfumes and deodorant assigned to them. The increasing population has forced deodorant company to think about this in other perceptions due to increasing preferences of choices in women. The introduction of new products and their types are surging the options for choice and raising the sales of deodorants which are anticipated to drive the growth of the market.

Opportunities

• Prominent brands develop perfumes as per consumer choice

Prominent brands develop deodorants based on the end users' preferences and tastes. For instance, prominent brands target the male segment by introducing more masculine and strong fragrances. As a result of this, deodorants that are more citrusy, woody, and amber-oriented are being progressively targeted at male consumers. Moreover, brands normally develop oriental and floral notes to target female consumers globally.

• Surging product launch

The surging product launches and other innovations by major market players further provide various growth opportunities in the market. For instance, the Unilever brand, REXONA, launched the deodorants line in May 2018, with a new look for sports, particularly soccer. It is a limited-edition range, which works in the compressed spray, stick, aerosol, and roll-on.

Restraints/ Challenges

• Issues associated with the deodorant market

The presence of alternative products is anticipated to obstruct the market's growth during the forecast period. Furthermore, the high cost of deodorants is also anticipated to take a toll among price-conscious people, affecting market growth. Moreover, deodorants contain numerous type of chemicals such as cyclomethicone, aluminium compounds, and many more that can cause allergic reactions which will also expected to act as market restraint and obstruct the market's growth rate.

This deodorant market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the deodorant market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Deodorant Market

The COVID-19 pandemic has negatively affected the growth of the market. Deodorants are a personal care hygiene product which aids to stops bacterial growth on the skin and keep body fresh. Deodorant is not considered as an essential product. Then, the demand for the deodorant has reduced during pandemic. Also, the production of new deodorant batches has become a major challenge for businesses owing to the limited availability and supply of labor and disrupted raw material and logistic issue. But in the current times the market has shown immense growth and is expected to flourish in the upcoming years.

Recent Development

• In February 2019, Unilever announced the launch of mini spray deodorant wipes for 5 brands and deo for 4 brands. The brand includes AXE, Dove Men+Care, Dove and degree Men and Women. These products are used for the deodorization of neck, undwearms and chest.
• In May 2019, Procter and Gamble proclaimed 100 USD million in its acquisition with San Francisco-based company for native deodorant. It is a direct-to-consumer natural deodorant brand. This acquisition is likely to increase product portfolio.

Latin America Deodorant Market Scope

The deodorant market is segmented on the basis of products, packaging material, distribution channel and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Products

• Spray
• Creams
• Roll-On
• Others

Packaging Material

• Metal
• Plastic
• Others

Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Pharmacies and Drug Stores
• Online Retail
• Others

End User

• Men
• Women
• Others

Deodorant  Market Regional Analysis/Insights

The deodorant market is analyzed and market size insights and trends are provided by country, products, packaging material, distribution channel and end user as referenced above.

The countries covered in the deodorant market report are Brazil, Mexico, Argentina, Chile, Rest of Latin America.

Brazil dominates the deodorant market in terms of market share and revenue because population are more worried towards personal hygiene products. Moreover, the increasing procuring power of the people along with rising economic growth will likely to boost the market growth in this region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Deodorant Market Share Analysis

The deodorant market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to deodorant market

Some of the major players operating in the deodorant market are:

• Procter & Gamble (U.S.)
• Unilever (U.K.)
• Coty Inc. (U.S.)
• Kao Corporation (Japan)
• Beiersdorf (Germany)
• L'Oreal Groups (France)
• The Avon Company (U.K.)
• L'Occitane International S.A. (France)
• Speick Naturkosmetik (Germany)
• Weleda (Switzerland)
• Laverana GmbH & Co. KG (Germany)
• EO Products. (U.S.)
• Lavanila (U.S.)
• REVLON (U.S.)
• Estée Lauder Companies (U.S.)
• Calvin Klein (U.S.)
• Burberry (U.K.)
• Dior (France)
• Giorgio Armani S.p.A (Italy)