Middle East and Africa Diet and Nutrition Apps Market, By Type (Nutrition Tracking App, Activity Tracking App, Social Platform Apps, Wager Apps, and Others), Products (Smartphones, Wearable Devices, Tablets), Gender (Women, Men), Age (Adults, Teenagers, Aged), Platform (Android, IOS, Windows and Others), End-User (Fitness Centers, Healthcare Industries, Homecare Settings, and Others), Country (South Africa, Saudi Arabia, U.A.E., Egypt, Israel, and Rest of Middle East), Market Trends and Forecast to 2028.
Market Analysis and Insights: Middle East and Africa Diet and Nutrition Apps Market
Middle East and Africa diet and nutrition apps market is expected to grow in the forecast period of 2021 to 2028. Data Bridge Market Research analyses that the market is growing with a CAGR of 29.3% in the forecast period and is expected to reach 1,849.19 million by 2028.
The diet and nutrition apps are software applications used for tracking nutritional intakes and managing diets for healthy eating, weight loss, weight maintenance, weight gain, and fitness. Diet apps are also in demand for healthcare purposes to track food sensitivities, allergies, and medical conditions, such as diabetes, high blood pressure, and heart disease. These app tools are offered in devices such as smartphones, tablets, and PCs. In recent years, the increased internet penetration and other digital services such as cloud computing have boosted the digital platform offering market. Mobile phone applications are used as tools by many users to get help in their daily tasks. Increasing awareness about health disorders due to unhealthy lifestyles has led to increased adoption of diet and nutrition apps.
Increasing penetration of the internet and digital devices has fuelled the adoption of lifestyle applications, which act as a major driver for the market's growth. The increasing focus of the working class on proactive health monitoring has boosted the market's growth. However, a lack of awareness regarding specific functionalities and capabilities of nutrition apps can act as a major restraint for the market's growth. The Middle East and Africa region have witnessed high growth in the adoption of smartphone apps for proactive lifestyle, which opens up opportunities in the market. Data security issues in health and fitness apps can compromise critical user data, which can act as a major challenge for the market's growth.
This diet and nutrition apps market report provides details of market share, new developments, and product pipeline analysis, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, product approvals, strategic decisions, product launches, geographic expansions, and technological innovations in the market. To understand the analysis and the market scenario, contact us for an Analyst Brief; our team will help you create a revenue impact solution to achieve your desired goal.
Middle East and Africa Diet and Nutrition Apps Market Scope and Market Size
Middle East and Africa diet and nutrition apps market is segmented into six notable segments based on type, products, gender, age, platform, and end-user.
- On the basis of type, the Middle East and Africa diet and nutrition apps market is segmented into nutrition tracking app, activity tracking app, social platform apps, wager apps, and others. In 2021, the nutrition tracking app segment is dominating the market as individuals constantly take up healthy eating habits. Moreover, increasing awareness regarding unhealthy lifestyle disorders is leading the working class to take up dietary precautions.
- On the basis of products, the Middle East and Africa diet and nutrition apps market is segmented into smartphones, tablets, and wearable devices. In 2021, the smartphone segment is expected to dominate the market as people increasingly use smartphone applications to plan their daily routines. It is convenient to track daily activities for users on an extremely handy smartphone rather than any other device.
- On the basis of gender, the Middle East and Africa diet and nutrition apps market is segmented into men and women. In 2021, the women segment dominates the market as the women are closer to cooking and understanding nutritional importance. Moreover, women in the region are becoming more health-conscious and taking up a healthy lifestyle.
- On the basis of age, the Middle East and Africa diet and nutrition apps market is segmented into teenagers, adults, and the aged. In 2021, the adult's segment is dominating the market as there is an increasing urge among the adults in the region to lead a healthy lifestyle with daily workouts and dietary precautions.
- On the basis of platform, the Middle East and Africa diet and nutrition apps market is segmented into Android, Ios, Windows. In 2021, the android segment is expected to dominate the market as android platforms are increasing in popularity in the region. Its open-source and most lifestyle apps are developed on android platforms owing to its vast user base.
- On the basis of end-user, the Middle East and Africa diet and nutrition apps market is segmented into fitness centers, home care settings, healthcare industries, and others. In 2021, the fitness centers segment is expected to dominate the market. During the pandemic and post-pandemic, the trend for virtual fitness coaching has increased drastically. Fitness centers have started providing online coaching sessions from the best coaches from all over the world.
Middle East and Africa Diet and Nutrition Apps Market Country Level Analysis
Middle East and Africa diet and nutrition apps market is segmented into six notable segments based on type, products, gender, age, platform, and end-user.
The countries covered in the Middle East and Africa diet and nutrition apps market report are Saudi Arabia, U.A.E., Egypt, Israel, the Rest of the Middle East, and Africa.
U.A.E is dominating due to increasing growth in local players and dieticians developing their apps as per the available food sources.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points such as new sales, replacement sales, country demographics, regulatory acts, and import-export tariffs are some of the major pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of sales channels are considered while providing forecast analysis of the country data.
Rising Demand for Diet and Nutrition Apps
Middle East and Africa diet and nutrition apps market also provide you with detailed market analysis for every country's growth in the industry with sales, components sales, the impact of technological development in diet and nutrition apps, and changes in regulatory scenarios with their support for the diet and nutrition apps market. The data is available for the historical period 2010 to 2019.
Competitive Landscape and the Middle East and Africa Diet and Nutrition Apps Market Share Analysis
Middle East and Africa diet and nutrition apps market competitive landscape provide details by the competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points are only related to the companies’ focus on the Middle East and Africa diet and nutrition apps market.
The major players covered in the Middle East and Africa diet and nutrition apps report are MyFitnessPal, Inc., FatSecret, HappyCow, Inc., among other domestic players. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
Many product developments are also initiated by the companies worldwide, which also accelerates the growth of the Middle East and Africa diet and nutrition apps market.
For instance,
- In July 2021, MyFitnessPal, Inc. announced a partnership with Sprouts Farmers Market, a Phoenix-based retail company. Accordingly, the company became MyFitnessPal, Inc.’s first retail sponsor. The company supported its users with healthy recipes, articles, challenges, and other content. The company added a new discovery feature to the app with more than 100 healthy recipes. With this, the company provided its users with more tools to advance towards their fitness goals
- In April 2014, FatSecret partnered with LabStyle Innovations, maker of a smartphone-connected glucometer called Dario, an Israel-based company. This partnership allowed Dario diabetes patients to log food from FatSecret's database. This allowed the users to gain insights about their nutrient intake, such as calorie, fat, and carbohydrate information
Partnership, joint ventures, and other strategies enhance the company's market share with increased coverage and presence. It also benefits the organization to improve its diet and nutrition apps offering through an expanded range of sizes.
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