Middle East and Africa Fitness App Market, By Product (Care Management Apps, Vital Sign Monitoring Apps, Health And Wellness Apps, Women Health Apps, Medication Management Apps, Consultancy Apps And Others),Type (Connected Apps and In-Built Devices Apps),Application (Training, Tracking, Fitness Games And Others),Therapeutic Area (Cardiovascular, Dermatology & Skin Cancer, Ophthalmology, Diabetes, Respiratory, Audiology, Sleep Disorders, Nutrition And Others),Operating System (iOS, Android, Windows),Mode Of Purchase (Subscription Based And Non-Subscription Based),End User (Providers, Home Healthcare, Others),Distribution Channel (Direct Tenders And Third Party Distributors). Country (Saudi Arabia, South Africa, Egypt, Israel, UAE and Rest of Middle East And Africa)- Industry Trends and Forecast 2021 to 2028
Market Analysis and Insights: Middle East and Africa Fitness App Market
Middle East & Africa fitness app market is expected to gain market growth in the forecast period of 2021 to 2028. Data Bridge Market Research analyses that the market is growing with a CAGR of 19.5% in the forecast period of 2021 to 2028 and is expected to reach USD 778.71 million by 2028. Rising number of chronic diseases, geriatric population, increasing awareness about early detection and treatment of disease are the major drivers which propelled the demand of the market in the forecast period.
A fitness app is defined as an application that can be downloaded on smart devices including laptops, phones, and tablets among others. It can be available on two different platforms including android and iPhone operating systems (iOS). According to the online public health resource (Health Works Collective), more than 97,000 fitness and health apps are available on tablet and mobile devices. Moreover, approximately 52% of the smartphone users achieve health-associated information through their devices and approximately 15% of the users are between the age of 18-29 years old who have installed health apps. There are several types of fitness app available including care management apps, vital sign monitoring apps, health and wellness apps, women health apps, medication management apps, consultancy apps among others.
The fitness app market report provides details of market share, new developments, and product pipeline analysis, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, product approvals, strategic decisions, product launches, geographic expansions, and technological innovations in the market. To understand the analysis and the market scenario contact us for an analyst brief, our team will help you create a revenue impact solution to achieve your desired goal.
Middle East & Africa Fitness app Market Scope and Market Size
Middle East and Africa fitness app market is categorized into eight notable segments based on the product, type, application, therapeutic area, operating system, mode of purchase, end user, and distribution channel.
- On the basis of product, the Middle East and Africa fitness app market is segmented into care management apps, vital sign monitoring apps, health and wellness apps, women health apps, medication management apps, consultancy apps and others. In 2021, health and wellness apps are expected to dominate the market due to growing penetration of internet, smartphones and awareness regarding health will drive the segment growth.
- On the basis of type, the Middle East and Africa fitness app market is segmented into connected apps and in-built devices. In 2021, the connected apps segment is expected to dominate the market as connected apps can be installed easily in any device therefore the market for connected apps is more.
- On the basis of application, the Middle East and Africa fitness app market is segmented into training, tracking, fitness games and others. In 2021, the tracking segment is expected to dominate the market as with a fitness tracker, one can keep track of its daily physical activity..
- On the basis of therapeutic area, the Middle East and Africa fitness app market is segmented into cardiovascular, dermatology & skin cancer, ophthalmology, diabetes, respiratory, audiology, sleep disorders, nutrition and others. In 2021, nutrition is expected to dominate the market due to the rise in obesity and awareness regarding importance of calories in take on daily basis.
- On the basis of operating system, the Middle East and Africa fitness app market is segmented into iOS, android, and windows. In 2021, the IOS segment is expected to dominate the market because of increasing IOS users as compared to other technologies.
- On the basis of mode of purchase, the Middle East and Africa fitness app market is segmented into subscription based and non-subscription based. In 2021, subscription based segment is expected to dominate the market as it provides customized plans, workout routines which saves lot of time.
- On the basis of end user, the Middle East and Africa fitness app market is segmented into providers, home healthcare, and others In 2021, the providers segment is expected to dominate the market due to an increase in the number of healthcare providers and accessibility.
- On the basis of distribution channel, the Middle East and Africa fitness app market is segmented into third party distributor and direct tender. In 2021, the third party distributor segment is expected to dominate the Middle East and Africa fitness app market because increasing third party distributors platforms.
Fitness app Market Country Level Analysis
The fitness app market is analyzed and market size information is provided on the product, type, application, therapeutic area, operating system, mode of purchase, end user, and distribution channel.
The countries covered in the hunter syndrome treatment market report are the Saudi Arabia, South Africa, Egypt, UAE, Isarel and Rest of Middle East & Africa. South Africa in Middle East & Africa region is expected to grow with the highest growth rate in the forecast period of 2021 to 2028 because of increase geriatric population and rising chronic diseases.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as new sales, replacement sales, country demographics, regulatory acts and import-export tariffs are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of Middle East & Africa brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of sales channels are considered while providing forecast analysis of the country data.
Rise in fitness applications and accessibility will drive the market growth of fitness app market.
Fitness app treatment market also provides you with detailed market analysis for every country growth in screening services industry with drugs sales, impact of advancement, technology and changes in regulatory scenarios with their support for the fitness app treatment market. The data is available for historic period 2010 to 2018.
Competitive Landscape and Fitness app Market Share Analysis
Fitness app market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the company’s focus related to fitness app market.
The major companies operating in the global Fitness app are AllTrails, LLC, FITNESS22 LTD, FITNOTES, Google, Jefit, Inc., MyFitnessPal, Inc., Fitbit LLC., Calm, Strava, Inc, Headspace Inc., Firsthand Technology Inc., komoot, Freeletics GmbH, YAZIO, Lifesum AB, Leap Fitness group, ASICS DIGITAL, INC., STRONG FITNESS PTE LTD., AZUMIO, "RUNTASTIC GMBH" among others.
Many events, agreement and webinars are also initiated by the companies’ worldwide which are also accelerating the Fitness app market.
For instance,
- In November 2020, Fitbit LLC has upgraded its OS 5.1 software and introduced new features to Fitbit Sense and Fitbit Versa 3. This product up-gradation has provided more ways to track SpO2 levels which allows users to better manage their well-being. This upgradation provided the users with new innovative products and helped the company to strengthen its existing product portfolio
- In March 2020, Fitbit LLC launched Fitbit Charge 4. It features Fitbit's most advanced combination of sensors with built-in GPS and Spotify which is delivered as a health and fitness tracker. The device is paired with essential smart features. It has up to seven days of battery life. This helped the company to get recognition through its advanced products globally and enhanced growth.
Collaboration, product launch, business expansion, award and recognition, joint ventures and other strategies by the market player is enhancing the company market in the Fitness app market which also provides the benefit for organization to improve their offering for Fitness app services
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