Forecast Period 
Market Size (Base Year) 
Market Size (Forecast Year)
CAGRMiddle East and Africa Ready to Drink/High Strength Premixes Market By Type (Malt Based RTDs, Spirit Based RTDs, Wine Based RTDs, Others), Processing Type (Single Compound and Blended), Gender (Male and Female), Packaging Type (Bottle, Cans and Others), Trade (Off- Trade, On-Trade) – Industry Trends and Forecast to 2029
Market Analysis and Size
The ready-to-drinks (RTDs) category has undergone several critical shifts in response to the changing dynamic of Middle East and Africa consumer drinking preferences and habits. Despite significant criticism the large strides made in the demand for and marketing of beverage alcohol products have earned a respectable place in the RTDs category. The demand momentum hasn't lost much lustre as a result of the high level of convenience provided to consumers, who have been instrumental in fuelling the popularity of easy-to-make alcoholic beverages.
Data Bridge Market Research analyses that the ready to drink/high strength premixes market was valued at USD 35,539.62 million in 2021 and is expected to reach the value of USD 48,265.64 million by 2029, at a CAGR of 3.9% during the forecast period of 2022 to 2029.
Market Definition
Ready-to-drink (RTD) premixes are drinks that have been pre-mixed and are ready to drink at any time. There are two kinds of ready-to-drink premixes: RTDs and high-strength premixes. RTD beverages primarily consist of spirit-based, wine-based, or malt-based alcoholic beverages. High-strength premixes include pre-mixed alcohol-based beverages.
Report Scope and Market Segmentation
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Report Metric |
Details |
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Forecast Period |
2022 to 2029 |
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Base Year |
2021 |
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Historic Years |
2020 (Customizable to 2019 - 2014) |
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Quantitative Units |
Revenue in USD Million, Volumes in Units, Pricing in USD |
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Segments Covered |
Type (Malt Based RTDs, Spirit Based RTDs, Wine Based RTDs, Others), Processing Type (Single Compound and Blended), Gender (Male and Female), Packaging Type (Bottle, Cans and Others), Trade (Off- Trade, On-Trade) |
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Countries Covered |
South Africa, U.A.E, Saudi Arabia, Oman, Kuwait, rest of Middle East & Africa |
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Market Players Covered |
Davide Campari-Milano N.V. (Netherlands), Diageo PLC (UK), Halewood International Limited (UK), Asahi Group Holdings, Ltd. (Japan), Accolade Wines (Australia), Bacardi Limited (Bermuda), Mike's Hard Lemonade Co. (US), Castel Group (France), Suntory Holdings Limited (Japan), Anheuser-Busch InBev SA/NV (Belgium), The Brown-Forman Corporation (US), United Brands Company, Inc. (US), PernodRicard SA (France), The Miller Brewing Company (US) |
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Opportunities |
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Ready to Drink/High Strength Premixes Market Dynamics
Drivers
- Growing popularity of low spirit flavoured beverages
The rising popularity of low-spirit and flavoured beverages among a growing number of young adults is a major driver of the alcoholic RTDs/high strength premixes market. The growing popularity of healthy alcoholic drinks, particularly among millennials, is driving up demand for alcoholic RTDs/high strength premixes. The growing proclivity of consumers for high strength to substitute hard liquors has fuelled demand significantly.
- Innovative marketing strategies for the target consumers
Customers' changing lifestyles, increased demand for ready-to-drink premixes from youth, the growing importance of new and ethnic flavours, and innovative advancements in marketing and promotional activities all contribute to the Middle East and Africa ready-to-drink premixes market's growth. The penetration of e-commerce, low prices, easy access, the introduction of natural and health-beneficial ingredient cocktails in Ready-to-drink premixes, growing investment in pubs and bars, and a variety of flavours available in Ready-to-drink premixes drive Middle East and Africa market growth for this product.
Opportunity
Emerging economies provide numerous opportunities for ready-to-drink premix manufacturers to expand their operations. During the forecast period, the market for ready-to-drink premixes is expected to grow at an exponential rate. However, the Wine-based RTDs and Spirit-based RTDs will show the most robust growth in the product category of the market for ready-to-drink premixes. consumers' desire for convenience is driving companies to expand their premixes business.
Restraints
However, factors such as religious or cultural beliefs in several countries, heavy taxation and duties, and the negative health effects of alcohol may impede market growth. Furthermore, stringent rules and regulations on the advertising of alcoholic products, as well as an increase in the number of anti-alcohol campaigns, are having a negative impact on the growth of the high strength premixes market.
This ready to drink/high strength premixes market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the ready to drink/high strength premixes market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Ready to Drink/High Strength Premixes Market
The COVID-19 outbreak has had a significant impact on the market for ready-to-drink premixes. Many countries' governments do not include alcohol on their list of essential goods during a lockdown. All distribution channels have been closed. Pubs and clubs, which accounted for the majority of ready-to-drink premixes sales, have also closed because social distancing has discouraged people from visiting such establishments. Furthermore, import-export activities have caused supply chain disruption. Both the production and consumption have been affected severely due to the corona Pandemic.
Middle East and Africa Ready to Drink/High Strength Premixes Market Scope
The ready to drink/high strength premixes market is segmented on the basis of type, processing type, gender, packaging type and trade. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Type
- Malt-based RTDS
- Beer
- Flavoured malt beverages (FMB)
- Spirit-based RTDS
- Vodka
- Whiskey
- Rum
- Tequila
- Others
- Wine-based RTDS
- Others
Processing type
- Single compound
- Blended
Gender
- Male
- Female
Packaging type
- Bottle
- Can
- Others
Trade
- On trade
- Off trade
Ready to Drink/High Strength Premixes Market Regional Analysis/Insights
The ready to drink/high strength premixes market is analysed and market size insights and trends are provided by country, type, processing type, gender, packaging type and trade as referenced above.
The countries covered in the ready to drink/high strength premixes market report are South Africa, U.A.E, Saudi Arabia, Oman, Kuwait, rest of Middle East & Africa.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Middle East and Africa brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Ready to Drink/High Strength Premixes Market Share Analysis
The ready to drink/high strength premixes market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Middle East and Africa presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to ready to drink/high strength premixes market.
Some of the major players operating in the ready to drink/high strength premixes market are:
- Davide Campari-Milano N.V. (Netherlands)
- Diageo PLC (UK),
- Halewood International Limited (UK),
- Asahi Group Holdings, Ltd. (Japan),
- Accolade Wines (Australia),
- Bacardi Limited (Bermuda),
- Mike's Hard Lemonade Co. (US),
- Castel Group (France),
- Suntory Holdings Limited (Japan),
- Anheuser-Busch InBev SA/NV (Belgium),
- The Brown-Forman Corporation (US),
- United Brands Company, Inc. (US),
- PernodRicard SA (France),
- The Miller Brewing Company (US).
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