Asia-Pacific Power Bank Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

 Power Bank Market Size

• The Asia-Pacific Power Bank Market size was valued at USD 15.47 billion in 2024 and is expected to reach USD 31.34 billion by 2032, at a CAGR of 8.16% during the forecast period
• This growth is driven by factors such as the Surge in Portable Device Usage, Advancements in Charging Technology, and Urbanization and Travel Trends

Power Bank Market Analysis

• Power banks are an essential portable battery to carry on long drives or trips. It basically enables to store electric energy through which it gets pre-charged and then used to charge the USB charged devices such as phones, laptops, cameras, tablets, portable speakers, I pods and GPS systems
• China is expected to dominate the Power Banks market due to its large consumer electronics manufacturing base and high smartphone penetration.
• India is expected to be the fastest growing region in the Power Bank Market during the forecast period due to rising smartphone adoption, affordable internet access, and expanding e-commerce channels.
• The Capacity segment is expected to dominate the market with a 43.67% share due to increasing consumer preference for high-capacity power banks that can charge multiple devices. This trend is driven by the growing use of power-intensive applications and longer device usage times.

Report Scope and Power Bank Market Segmentation

Power Bank Market Trends

“Shift Toward High-Capacity Power Banks”

• One of the significant trends in the Asia-Pacific power bank market is the growing demand for high-capacity power banks. As smartphones, laptops, and other portable devices become more advanced and power-hungry, consumers are seeking power banks with larger battery capacities to meet their charging needs.
• High-capacity power banks (often in the range of 10,000mAh to 30,000mAh) are increasingly popular for their ability to charge multiple devices or offer extended charging times, especially for users who travel frequently or live in areas with unreliable electricity.
  • For instance, In 2023, an Indian electronics company launched a 20,000mAh power bank designed to charge multiple devices simultaneously, including laptops, smartphones, and wireless earphones. This product gained popularity among tech enthusiasts and travelers due to its ability to keep multiple gadgets charged over extended periods, catering to the growing need for reliable and long-lasting power solutions.

Power Bank Market Dynamics

Driver

“Growing Demand for On-the-Go Charging Solutions”

• A key driver for the power bank market in the Asia-Pacific region is the increasing demand for on-the-go charging solutions. As consumers lead more mobile and fast-paced lifestyles, the need to keep devices charged at all times becomes essential.
• Power banks provide a portable, convenient way to ensure that smartphones, tablets, and laptops remain powered throughout the day, especially in situations where access to traditional power sources is limited.
  • For instance, In 2022, a popular e-commerce platform in India reported a rise in sales of high-capacity power banks, particularly among working professionals and students who spend long hours away from home or office. These users often rely on power banks to keep their devices charged while commuting or attending meetings, reflecting a growing reliance on portable charging options

Opportunity

“Rise of Solar-Powered Power Banks”

• The Asia-Pacific region is witnessing an increasing demand for solar-powered power banks due to the growing focus on sustainability and the need for off-grid energy solutions.
• Solar power banks allow users to charge their devices using the sun’s energy, reducing reliance on traditional electricity sources.
• This eco-friendly solution is becoming particularly popular in regions with inconsistent access to electricity, as well as among outdoor enthusiasts and travelers who require portable charging options.
  • For instance, In February 2024: A company in India launched a solar-powered power bank aimed at rural regions with unreliable electricity supply. This initiative is helping local communities stay connected while reducing their carbon footprint.

Restraint/Challenge

“High Cost of High-Capacity Power Banks”

• One significant restraint in the power bank market is the high cost associated with high-capacity power banks. While these devices offer long-lasting charging capabilities, the production costs of power banks with larger battery capacities and advanced features, like fast charging, tend to be higher.
• As a result, high-capacity power banks are often more expensive, limiting their accessibility for price-sensitive consumers in certain regions.
  • For instance, In 2023, a popular electronics brand in Japan launched a high-capacity 30,000mAh power bank with advanced features like wireless charging and quick-charge support. Despite its advanced capabilities, it was priced at a premium, making it less affordable for some customers who sought more budget-friendly options for basic charging needs.

Power Bank Market Scope

The power bank market is segmented on the basis of capacity, type, port, battery, unit of USB port, USB type, indicator, price range, application and distribution channel. The growth amongst the different segments helps you in attaining the knowledge related to the different growth factors expected to be prevalent throughout the market and formulate different strategies to help identify core application areas and the difference in your target market..

In 2025, the Capacity is projected to dominate the market with a largest share in segment

In 2025, the capacity segment is projected to dominate the Asia-Pacific power bank market, holding the largest share 43.67% due to the rising consumer demand for longer battery life and the ability to charge multiple devices. As mobile device usage continues to grow, users increasingly prefer power banks with capacities ranging from 10,000mAh to 20,000mAh, which offer convenience for travel, work, and daily use without frequent recharging.

The Port is expected to account for the largest share during the forecast period in market

In 2025, the port segment of the power bank market is expected to hold the largest share 39.54% during the forecast period. This trend is driven by the growing preference for multi-port power banks, which allow users to charge multiple devices at once—like smartphones, tablets, smartwatches, and wireless earbuds. Consumers now look for power banks that offer a mix of USB-A, USB-C, and even Lightning ports, giving them flexibility and faster charging speeds.

Power Bank Market Regional Analysis

“China Holds the Largest Share in the Power Bank Market”

• In 2025, China is expected to hold the largest share in the power bank market across the Asia-Pacific region. This dominance is fueled by several key factors. First, China is home to many of the world’s top power bank manufacturers, such as Xiaomi, Anker, and ROMOSS, which gives the country a strong production and export base. Second, the country has a massive population with high smartphone penetration, driving consistent domestic demand. In recent years, consumers in urban areas have shown increasing interest in fast-charging, high-capacity power banks for daily and travel use.
• Additionally, China has a well-developed e-commerce ecosystem, with platforms like JD.com and Alibaba making power banks widely accessible at competitive prices. In 2024, new models featuring USB-C and wireless charging saw strong sales during Singles' Day promotions.
• The government’s support for local electronics manufacturing also keeps production costs low. Altogether, these factors make China the leading player in the regional power bank market.

“China is Projected to Register the Highest CAGR in the Power Bank Market”

• In 2025, China is projected to register the highest CAGR in the Asia-Pacific power bank market, thanks to its booming tech scene and massive base of mobile users. As more people rely on smartphones, tablets, and wearables every day, the need for portable charging solutions has grown rapidly. China’s strong electronics manufacturing sector, home to brands like Xiaomi and Anker, helps meet this demand both locally and globally.
• With expanding 5G networks and the rise of remote work, devices are being used more intensely, which increases battery drain—making power banks essential. E-commerce platforms like JD.com and Taobao make it easy for consumers to access the latest power banks at competitive prices. In 2023, Chinese power bank brands saw double-digit sales growth during major online shopping events.
• The government’s continued support for tech innovation and hardware startups also contributes to this momentum. As a result, the country is expected to post the fastest growth rate in the region. All of this places China firmly at the center of the power bank market's future.

Power Bank Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

The Major Market Leaders Operating in the Market Are:

• Xiaomi,
• Lenovo,
• Microsoft,
• Panasonic Corporation,
• Sony Corporation,
• ADATA Technology Co., Ltd.,
• ASUSTeK Computer Inc.,
• Zendure USA Inc.,
• Intex Technologies (I) Limited,
• Portronics,
• Anker,
• AUKEY,
• RAVPower,
• Griffin Technology,
• UIMI,
• uNu Electronics Inc.,
• Romoss,
• myCharge,
• Belkin International Inc

Latest Developments in Global Power Bank Market

• On December 9, 2024, Xiaomi launched the Ultra Slim Power Bank in India. Weighing just 93g and measuring 10mm in thickness, it offers a 4,900mAh capacity with 20W fast charging support. The power bank features a USB Type-C port for two-way charging and supports multiple fast charging protocols. It also includes 12 layers of safety protection and is priced at ₹1,799, with early bird offers starting at ₹1,499.
• In December 2024, Anker introduced its 5K MagSafe Battery Pack. This slim power bank features a 5,000mAh capacity and supports 15W Qi2 wireless charging. It includes a bidirectional USB-C port for 20W charging and is compatible with iPhone models from iPhone 12 onward. Priced at $49.95, it's available exclusively through Apple's online and retail stores.
• In March 2024, Portronics unveiled the Ampbox 27K Power Bank in India. With a massive 27,000mAh capacity, it offers 65W fast charging via USB Type-C and 18W charging through two USB Type-A ports. Designed for laptops and other high-power devices, it features a compact design for portability.
• On March 5, 2024, Toyota Motor announced that it had reached an agreement with Panasonic Holdings to make their joint venture, Primearth EV Energy Co, a wholly owned subsidiary of Toyota. The acquisition is expected to be completed by late March. This strategic move aims to enhance the production of batteries for electric and plug-in hybrid vehicles.
• On June 24, 2024, Panasonic Life Solutions India Private Limited (PLSIND) announced a new partnership with the State Bank of India (SBI) to provide financing options for solar energy solutions. This collaboration aims to make solar energy more accessible to individuals and businesses, supporting the Indian government's goal of achieving 500GW of renewable energy capacity by 2030.

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