Europe Power Bank Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

 Power Bank Market Size

• The Europe Power Bank Market size was valued at USD 2.43 Billion in 2024 and is expected to reach USD 6.21 Billion by 2032, at a CAGR of 12.45% during the forecast period
• This significant growth is attributed to the rising penetration of smartphones, tablets, and wearable devices, which has led to an increased demand for portable power solutions. As consumers become more reliant on mobile devices for work and leisure, the need for reliable backup power sources has surged.

Power Bank Market Analysis

• Power banks play an essential role across industries in Europe by supporting the growing reliance on mobile and portable devices. Sectors such as consumer electronics, healthcare, travel, and logistics are increasingly dependent on power banks to maintain connectivity, efficiency, and mobility.
• The rising demand for high-capacity, fast-charging, and compact power banks is driven by increasing smartphone penetration, a growing remote workforce, and technological advancements such as USB-C, PD (Power Delivery), and wireless charging. These trends are significantly shaping product development and consumer preferences in the region.
• Germany is expected to lead the Europe Power Bank Market, driven by a large base of tech-savvy consumers, high smartphone usage, and strong retail infrastructure. The presence of leading electronics manufacturers and a focus on sustainability and energy-efficient charging devices also contribute to market growth.
• The United Kingdom is anticipated to register the highest CAGR during the forecast period, fueled by the rising adoption of wearable devices, a growing trend of outdoor activities, and rapid advancements in 5G infrastructure. Consumers are seeking reliable, multi-device charging solutions, boosting demand for premium power bank models.
• The 10,001–15,000 mAh capacity segment is expected to dominate the Europe Power Bank Market with an estimated share of 56.24% in 2024, owing to its optimal balance between charging capacity and portability. This segment is particularly popular among smartphone and tablet users who require reliable power backup during travel, commuting, and daily activities.

Report Scope and Power Bank Market Segmentation

Power Bank Market Trends

“Rising Demand for Reliable Backup Power in Mobile-First Lifestyles”

• One of the primary drivers for the growth of the Europe Power Bank Market is the increasing reliance on smartphones, tablets, and portable digital devices for work, communication, and entertainment. With longer screen times and growing digital consumption, consumers are seeking dependable backup power solutions to stay connected throughout the day.
• Power banks with higher capacity and fast-charging capabilities offer convenience, especially for travelers, commuters, and remote workers.
• The trend is especially pronounced in countries like the UK, Germany, and France, where urbanization and tech-savvy populations contribute to high gadget usage.

For instance:

• In Germany, data from Bitkom (Germany’s digital association) reported that over 85% of Germans used smartphones for more than 4 hours daily in 2024, significantly increasing battery drainage. In response, retailers like Saturn and MediaMarkt noted a 34% rise in sales of 10,000 mAh+ power banks in urban areas such as Berlin and Munich, especially among students and remote workers. Brands such as Anker and Xiaomi were top sellers due to their fast-charging compatibility with German mobile network standards.

Power Bank Market Dynamics

Driver

“Rising Adoption of Power Banks for Travel and Outdoor Activities”

• A key factor driving the growth of the Europe Power Bank Market is the increasing demand for portable energy solutions for travel, outdoor activities, and remote work. As more people engage in hiking, camping, business trips, and commuting, power banks are becoming essential for keeping devices charged during long durations away from conventional power sources.
• Countries with significant outdoor tourism, such as Switzerland, Austria, and Norway, are experiencing a surge in demand for rugged, high-capacity power banks designed for extreme conditions. These power banks are equipped with features like water resistance, shockproof casing, and solar charging capabilities.

For instance:

• In Switzerland, the tourism sector reported a 25% increase in demand for portable power banks in popular tourist destinations like Zermatt and Interlaken in 2024. Outdoor enthusiasts, including hikers and skiers, prefer power banks with higher capacity (above 15,000 mAh) and solar capabilities to ensure they stay connected during extended outdoor activities. Swiss retailers like Interdiscount and Digitec have responded by stocking specialized power banks, increasing their sales by 32% year-on-year. Brands such as Anker and Zendure are capitalizing on this trend, providing premium travel-ready power solutions.

Opportunity

“Emergence of Green and Solar-Powered Power Banks”

• The development of eco-friendly, solar-powered, and hydrogen fuel cell-based power banks presents a strong opportunity for market expansion. Growing environmental concerns, particularly in countries like Sweden and France, are encouraging adoption of sustainable energy products.
• Manufacturers are increasingly integrating solar panels and energy-efficient circuits into power banks to cater to environmentally conscious consumers and travelers.

For instance:

• In Sweden, local startup PowerGo Solar partnered with outdoor equipment retailer Naturkompaniet in 2024 to launch a line of lightweight, weather-resistant solar power banks aimed at hikers and campers. The Swedish Energy Agency supported this initiative through its Green Tech program, which led to a 40% increase in solar power bank sales in Stockholm and Gothenburg, particularly among millennials and Gen Z users.

Restraint/Challenge

“Inconsistent Quality and Performance of Low-End Products”

• One of the major challenges in the European Power Bank Market is the influx of low-quality or counterfeit products, particularly in the budget segment. These products often lack proper safety certifications and may pose risks such as overheating or battery leakage.
• This is particularly evident in Eastern European countries like Poland and Romania, where price-sensitive consumers are more likely to opt for cheaper options, leading to concerns over product reliability.

For instance:

• In Poland, the Office of Competition and Consumer Protection (UOKiK) issued multiple alerts in 2024 regarding substandard imported power banks sold via local e-commerce platforms and discount chains. Reports of overheating, device compatibility issues, and short battery life prompted the agency to impose stricter quality checks. Retailers like Media Expert and RTV Euro AGD began restricting sales to certified products only, leading to a shift in consumer preference towards trusted brands like Xiaomi, Romoss, and Zendure.

Power Bank Market Scope

The power bank market is segmented on the basis of capacity, type, port, battery, unit of USB port, USB type, indicator, price range, application and distribution channel.

In 2025, the 10,001–15,000 mAh Segment is Projected to Dominate the Market in the Capacity Segment

The 10,001–15,000 mAh segment is expected to hold the largest market share of 56.67% in 2025 in Europe. This segment offers an optimal balance between power and portability, supporting multiple device charges while remaining compact. Its popularity among travelers and professionals in countries like Germany, the UK, and France fuels its leading position.

In 2025, the Type-C USB Segment is Anticipated to Lead the Market in the USB Type Segment

The Type-C USB segment is expected to command around 48.9% of the market share in 2025, owing to the fast transition of electronic devices to Type-C ports. Enhanced data and power transfer capabilities and universal compatibility have made it a dominant choice in newly launched power banks, especially in tech-forward markets like Germany and the UK.

Power Bank Market Regional Analysis

“Germany Holds the Largest Share in the Power Bank Market”

• Germany dominates the Europe Power Bank Market, primarily due to its strong consumer electronics industry, widespread smartphone usage, and early adoption of portable charging solutions across urban populations.
• The country's advanced manufacturing infrastructure and robust distribution networks both online and offline support the availability and accessibility of various types of power banks, from low-cost models to high-end premium options.
• Furthermore, the presence of global and regional power bank manufacturers, combined with Germany's emphasis on technological innovation and energy efficiency, drives continued product advancements and high consumer demand.
• Additionally, environmentally conscious consumers in Germany are increasingly opting for solar and energy-efficient power banks, supporting growth in niche segments.

“France is Projected to Register the Highest CAGR in the Power Bank Market”

• France is expected to witness the fastest growth in the European Power Bank Market during the forecast period, driven by rising demand for smart devices and the growing prevalence of remote work and mobile lifestyles.
• Increasing smartphone and wearable usage, coupled with the country's expanding tech-savvy population, is leading to higher demand for reliable, portable power solutions.
• Supportive retail infrastructure, a surge in online electronics sales, and growing consumer preference for compact, fast-charging power banks are further accelerating market expansion.
• Moreover, innovations in design and sustainability, such as solar-powered and lightweight lithium-polymer models, are gaining traction among French consumers, boosting segment growth.

Power Bank Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

The Major Market Leaders Operating in the Market Are:

• Xiaomi  (China)
• Lenovo (China)
• Microsoft(United States)
• Panasonic Corporation (Japan)
• Sony Corporation(Japan)
• ADATA Technology Co., Ltd.(Taiwan)
• ASUSTeK Computer Inc.(Taiwan)
• Zendure USA Inc.(United States)
• Intex Technologies (I) Limited(India)
• Portronics(India)
• Anker(China)
• AUKEY(China)
• RAVPower(China)
• Griffin Technology(United States)
• UIMI(India)
• uNu Electronics Inc.(United States)
• Romoss(China)
• myCharge(United States)
• Belkin International Inc.(United States)

Latest Developments in Europe Power Bank Market

• In March 2025, Xiaomi launched its new Mi Power Bank Pro+ across major European markets, featuring 20,000 mAh capacity, 45W fast-charging, and dual Type-C output ports. Designed for heavy mobile users and remote workers, the power bank also includes pass-through charging and a slim, travel-friendly design. The product rollout reflects Xiaomi’s aim to expand its footprint in the European premium accessories market, particularly in Germany and France.
• In January 2025, Anker Innovations introduced its PowerCore Solar 10000X power bank in the UK and Netherlands, targeting eco-conscious consumers and outdoor enthusiasts. Equipped with solar charging panels, waterproof housing, and a built-in flashlight, the model is built for rugged use. This launch aligns with growing consumer interest in sustainable and travel-ready power solutions.
• In November 2024, Belkin International launched its BoostCharge Pro series across Western Europe, including high-capacity models compatible with Apple’s MagSafe ecosystem. With magnetic alignment, wireless charging capabilities, and sleek design, the new line targets tech-forward users in markets like the UK and France. Belkin’s partnership with Apple retailers is expected to strengthen its position in the mid-to-premium segment.
• In September 2024, Zendure USA Inc. expanded its SuperTank Pro series across Europe, offering ultra-fast 100W USB-C charging and multi-device compatibility. The model, which includes a digital OLED display and support for laptops, gained strong traction in Italy and Spain, especially among digital nomads and remote professionals seeking high-performance portable energy solutions. 

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