Global Eye Tracking Market, By Offering (Hardware, Software, Services, Research and Consulting Services), Tracking Type (Remote Tracking and Mobile Tracking), Application (Assistive Communication, and Human Behavior and Market Research, Others), Vertical (Retail and Advertisement, Consumer Electronics, Healthcare and Research Labs, Government, Defense, and Aerospace, Automotive and Transportation, Others), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2028
The eye tracking market is expected to witness market growth at a rate of 37.65% in the forecast period of 2021 to 2028. Data Bridge Market Research report on eye tracking market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecast period while providing their impacts on the market’s growth.
Eye tracking, at its most basic, is maintaining a tab on eye movement. It studies what one looks at, what we ignore, and how we blink. It also explores how the pupil reacts to different stimuli. The theory is simple, yet the process and the explanation can prove to be difficult. In the eye tracking, data is mainly collected leveraging an “eye tracker,” which can either be head-mounted or remote and linked to a computer. Such eye trackers are largely contained of a camera and a light source. The light source, which is infrared mostly, is targeted towards the eye, while the camera tracks its expression alongside with visible ocular characteristics for instance the pupil. With the advancement of the technology, such eye trackers have become non-invasive.
The increasing need for eye-tracking-centred assistive transmission devices, the COVID-19 is projected to negatively influence the need from assistive interaction use in the short term, the growing approval of eye-tracking technology in the commercial and customer research, the growing saturation of eye-tracking technology in automotive and transportation industry, particularly in the driver monitoring systems, COVID-19 is projected to hinder penetration rate are the factors further anticipated to further boost the growth of the eye tracking market in the forecast period. However, the rise in the movement recognition market is most likely to hinder the growth of the eye tracking market in the coming years. Additionally, the saturation of eye-tracking technology in the AR/VR devices, the incorporation of customer electronics devices with eye-tracking technology and the growth in the need for eye-tracking technology in the advancing countries are to extend profitable opportunities for the growth of the eye tracking market in the forecast period. Despite that, the absence of the technological standardization, the high expense of eye-tracking systems obstructs its saturation in high-volume functions, and the difficulty in the eye-tracking market supply chain caused by COVID-19 further challenge the growth of the eye tracking market in coming years.
This eye tracking market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on eye tracking market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Eye Tracking Market Scope and Market Size
The eye tracking market is segmented on the basis of offering, tracking type, application and end users vertical. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
- Based on the offering, the eye tracking market is segmented into hardware, software, services, research and consulting services.
- Based on tracking type, the eye tracking market is segmented into remote tracking and mobile tracking.
- Based on the application, the eye tracking market is segmented into assistive communication, and human behavior and market research, others.
- Based on the vertical, the eye tracking market is segmented into retail and advertisement, consumer electronics, healthcare and research labs, government, defense, and aerospace, automotive and transportation, others.
Eye Tracking Market Country Level Analysis
The eye tracking market is analysed and market size, volume information is provided by country, offering, tracking type, application and end users vertical as referenced above.
The countries covered in the eye tracking market report are the U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
North America dominates the eye tracking market because of the increasing acceptance of smart sensors and contactless biometric systems. Furthermore, seniority of renowned industry manufacturers where most of the developments are taking place are in advanced and developing countries. Asia Pacific is expected to observe significant amount of growth in the eye tracking market because of the growing acceptance of vision tracing, especially in the consumer electronics which in turn is expected to propel the growth of the eye tracking market in the region during the forecast period.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Eye Tracking Market Share Analysis
The eye tracking market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to eye tracking market.
The major players covered in the eye tracking market report are Tobii AB, SR Research Ltd., Seeing Machines., EyeTracking Inc., Ergoneers GmbH, Pupil Labs GmbH, PRS IN VIVO, Lumen Research Ltd., BIOPAC Systems Inc., EyeTech Digital Systems, Inc., FOVE, Inc., GAZE INTELLIGENCE, gazepoint, iMotions., LC TECHNOLOGIES, Mirametrix inc., Noldus Information Technology, Smart Eye AB., SMI GROUP, SR Research Ltd., among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
Customization Available : Global Eye Tracking Market
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