世界の熱転写フィルム市場 – 業界動向と2030年までの予測

熱転写フィルム市場の分析と規模

過去数年間、技術革新により熱転写フィルムが生まれ、現在ではさまざまなタイプ、さまざまな機能を備えたフィルムが需要に応えています。効率や有効性などの熱転写フィルムの特性は、世界の熱転写フィルム市場の成長を後押しする可能性があります。プロモーションやマーケティング活動により、包装、繊維、その他の業界で熱転写フィルムの浸透が進む可能性があります。エンドユーザー業界では、POSバナーやディスプレイなどの販売促進デバイスに熱転写印刷を徐々に採用しています。

Data Bridge Market Researchは、熱転写フィルム市場は2022年に23億米ドルと評価され、2030年までに37億9,000万米ドルに達し、2023年から2030年の予測期間中に6.40%のCAGRを記録すると分析しています。市場価値、成長率、セグメンテーション、地理的範囲、主要プレーヤーなどの市場シナリオに関する洞察に加えて、Data Bridge Market Researchがまとめた市場レポートには、詳細な専門家の分析、地理的に表された企業別の生産と生産能力、販売業者とパートナーのネットワークレイアウト、詳細で最新の価格動向分析、サプライチェーンと需要の不足分析も含まれています。  

熱転写フィルム市場の範囲とセグメンテーション

市場の定義

熱転写フィルムとは、綿、ポリエステル、綿ポリエステル混紡などの特定の生地にロゴやデザインを印刷するために貼り付けられる特殊なフィルムを指します。熱転写フィルムの構造は、紙剥離ライナー、粘着材、転写フィルムの 3 つの重要なコンポーネントで構成されています。熱転写フィルムは、ポリ塩化ビニルとポリウレタンを使用して製造されます。

世界の熱転写フィルム市場の動向

ドライバー

• 多くの産業用途における熱転写フィルムの需要増加

さまざまな産業用途における熱転写フィルムの需要増加が、主に市場の成長を牽引しています。色、高温、擦れ、引っかき、溶剤耐性など、さまざまな耐性特性を低コストで備えた完成品の需要増加は、熱転写フィルム市場の成長を後押ししています。これらに加えて、熱転写フィルムに関連する効率と有効性により、市場価値がさらに高まり、熱転写フィルム市場の成長率が向上しています。

• ポリウレタン（PU）ブレンド熱転写フィルムの使用増加

ポリウレタン (PU) ブレンド熱転写フィルムは、柔らかい質感と伸縮性があります。アパレル印刷では非常に好まれています。カジュアルウェアと見なされる T シャツは、使用するために伸縮性が必要です。スポーツウェアでは、ロゴ、数字、その他の大きな絵柄は伸縮性が必要です。この必要性により、繊維印刷における PU ベースの熱転写フィルムの使用が促進されると予想されます。

さらに、世界的な熱転写フィルムの成長は、熱転写印刷技術に関する認知度の高まり、カスタマイズされたアパレルの需要の高まり、オンラインショッピングの人気の高まりなど、いくつかの要因に起因しています。これらは、予測期間中に熱転写フィルムの需要を生み出し、市場の成長を促進すると予想される主な要因の一部です。

機会

• Increasing usage of heat transfer film in several end-user

Heat transfer films have gained specific traction due to the growing demand for heat transfer films in modern and heat-protected fabric prints & textures, healthcare, food & beverages, and others. The food and beverages industry is anticipated to create a lucrative opportunity for heat transfer films during the forecast period of 2023-2030. Furthermore, the growing adoption of heat transfer films from the personal care and automotive industries is anticipated to increase the growth of the market. Heat transfer films are progressively adopting heat transfer printing on their sales promotion devices such as point-of-purchase banners and displays. Growing competition in the heat transfer films market has led to increasing sales promotional activity.

Restraints/ Challenges

• Restriction on plastic and fluctuating cost of raw material

However, restrictions on plastic material and fluctuating cost of raw material in some developing and developed economies is anticipated to hamper the growth of the heat transfer film market to an extent. The pollution control boards are resisting companies from using plastic across the globe, limiting companies to use plastic as a raw material for the film market.

This heat transfer film market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growth application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the heat transfer film market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

COVID-19 Impact on Heat Transfer Film Market

The heat transfer films market faced a downfall owing to the advent of COVID-19 in 2020. The market faced a low demand owing to lockdown conditions across the globe. E-commerce distribution was witnessed to flourish in the year 2020, stabilizing the market growth. However, 2021 reflected a slight growth over 2020 owing to decreased COVID cases and improved transportation all over the globe. With growing cases for the omicron variant, the heat transfer films market for the same is likely to be hindered in a negative way.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In May 2022, Avery Dennison Corporation announced the development of its manufacturing capacity by spending over US$ 63 Mn in Europe, which will aid the company to deal with the growing demand for its packaging and labels materials in Europe.
• In May 2021, Innovia Films has launched a modern film in its Propafilm range of clear specialty packaging films. CHS delivers improved thermal resistance and shrinkage properties compared to conventional polypropylene films. It has been developed substitute conventional outer web films in laminates for applications such as pouches and lidding in various food markets.

Global Heat Transfer Film Market Scope

The heat transfer film market is segmented on the basis of substrate material, material, end- industries, product type, type, film shape & pattern and film thickness. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Substrate Material

• Cotton
• Polyester
• Cotton- Poly Blends
• Others

Material

• Polyurethane (PU) Blends
• Polyvinyl Chloride (PVC)

End Industries

• Textile
• Food & Beverages
• Healthcare
• Personal Care
• Construction
• Furniture/Wooden Industry
• Others

Product Type

• Opaque
• Clear
• Glossy Metallic
• Vented

Type

• Heat Transfer Vinyl
• Heat Transfer Plastic Film

 Film Shape & Pattern

• Round
• Customized
• Flat

 Film Thickness

• Thick
• Semi Thick
• Customized

Heat Transfer Film Market Regional Analysis/Insights

The heat transfer film market is analyzed and market size insights and trends are provided by country, substrate material, material, end industries, product type, type, film shape & pattern and film thickness as referenced above.

The countries covered in the heat transfer film market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia and New Zealand, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, United Arab Emirate, Saudi Arabia, Egypt, Israel, South Africa, Rest of Middle East and Africa.

Asia-Pacific dominates the heat transfer film market in terms of market share and revenue. This is due to rising demand for heat transfer film in the textile and construction industry in this region. China has constantly maintained its lead over the textile and apparel market by dominating most of the European countries. Low raw material and labor costs in the Asia Pacific have generated a revolution in the textile industry.

North America is expected to be the fastest developing region during the forecast period of 2023-2030 due to the increasing volume of e-commerce and trade in countries such as the U.S. Technology advancement and the availability of large talent pool is the major factor which will help the manufacturers in the U.S. to stay in the competition in this market.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Heat Transfer Film Market Share Analysis

The heat transfer film market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to heat transfer film market.

Some of the major players operating in the heat transfer film market are:

• Stahls’ International (U.S.)
• ARMOR (France)
• Innovia Films (U.K.)
• Avery Dennison (Norway)
• HEXIS S.A.S (France)
• POLI-TAPE Klebefolien GmbH (Germany)
• MINSEO COATING FLEX CO., LTD (South Korea)
• SEF FRANCE (France)
• FOREVER GmbH (Germany)
• Cargill Incorporated (U.S.)
• 3M (U.S.)
• Caprihans India Limited (India)
• BASF SE (Germany)
• Arlon Graphics, LLC. (U.S.)
• Dupont Teijin Films U.S. Limited (U.S.)
• Steiner GmbH & Co. KG (Germany)

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