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COVID-19 Impact on U.S. Gourmet Salt Market in the Food and Beverages IndustryThe COVID-19 outbreak started spreading from Wuhan, China, and became widespread across countries, has affected the livelihood of millions. Moreover, the pandemic has led to economic decline in various regions due to lack of business activities. For Instance, according to the United Nations, including USA, the Central America has seen a -2.3% of economic contraction, due to decline in economic activities. Thus, pandemic has laid out a drastic impact on all industries and sectors in the market, while hampering the supply and demand of the market.Due to this disrupted market, various sectors have seen major changes in consumption behavior of the consumers. A change that stands out during these fickle times is the increased consumption of natural and organic products such as gourmet salt. The major reason for such changes among the consumers is the growing awareness for health and what they consume at home to stay healthy and protected against the coronavirus.CONSUMERS WITH HYPERTENSION AT HIGH RISK OF COVID-19Hypertension is found to be one the reasons leading to chronic diseases such as cardiovascular disease (CVD), making these patients more vulnerable to the high risk of COVID-19. With increase in number of population with hypertension, there will be a significant rise in COVID-19 cases. For instance, according to Centers for Disease Control and Prevention, as per the data from National Health and Nutrition Examination Survey, in 2015 - 2016, in US hypertension increased among adults from 31.6% to 48.3% since 1999-2000 to 2015-2016.Such instances have made consumers more aware about what they eat. Due to which consumers have been more conscious regarding the sodium intake form the food. As larger intake of sodium result in increased risk to hypertension, the consumer preference has shifted to gourmet salt. This is because in comparison to normal table salt, gourmet salts have less quantity of sodium and various nutrients and mineral benefits.INCREASED DEMAND FOR SPECIFIC FOOD PRODUCTS FOR SPECIAL DIETSIn the beginning of 2020, the pandemic has resulted in a drastic increase in the demand for food and food supplements that are healthy in nature and consist of various nutrition and minerals. As COVID-19 is at high risk in patients with hypertension, stroke and cardiovascular diseases, demand for products such as gourmet salts which consist of lower amount sodium has increased. Also, as consumers are making lifestyle changes such as shift towards organic and natural food, in their diets, the demand of gourmet salts will further improve. For instance, according to Centers for Disease Control and Prevention, as per the data from National Health and Nutrition Examination Survey, in 2015-2018, approximately 17.1% people were on special diets in the US, which included weight loss or low calorie, low fat or low cholesterol food and beverages food items.IMPACT ON DEMANDDuring this crisis time, health has become an imperative issue for consumers. From making smaller changes such as low sodium to major lifestyle changes such as organic and natural food, consumers have put health as a priority. As gourmet salts are well known organic and natural food communities which are on some special diets, the consumption of these products is expected to increase with COVID-19 and after COVID-19. Thus, few companies have been launching new products to meet the growing demand.For instance,In 2020, True Salt, a US based company, has launched a new flaked salt for retail, to meet the growing consumer demand for this salt in baking and cooking.In 2020, McCormick and Morton Salt, the US based companies, have launched new Himalayan Pink Salt that are available in retail stores across the U.S.Thus, depicting a positive impact on demand and major shift in consumers towards gourmet salts.IMPACT ON SUPPLYThe restriction imposed during lockdown has changed the mind-set of the consumers and business enterprises towards the online shopping and e-commerce platform that has augmented the growth of the market. The partnership with online delivery platforms such as Walmart, Amazon and others has also supported the supply chain of gourmet salt in the US market. With social media and e-commerce providing a huge platform for major and minor gourmet salt manufacturers, the consumers have been abled with ordering and pick-up at their convenience or get their order shipped at their locations. Few companies have also developed their own e-commerce platforms that have benefitted their supply chain, which has overall enhanced the demand of gourmet salt.CONCLUSIONDue to the pandemic, the global economy has taken a hit, which has resulted in the major breakdown of various industries. This disruption has followed through niche sectors such as gourmet salts, interfering with the supply chain and demand of the company. The economy with this major downfall can only be rebuilt by a combined effort of industry players, government and consumers. The overall measures for wellbeing of individual have been incorporated, keeping in mind the isolation at home and by staying alert of the food and clinical supplies, especially for the underprivileged communities are being thoughtfully tracked by government across the country. Retaining and boosting immunity has become a major concern for the consumers. For which consumers have been taken various precautions and actions to maintain a healthy lifestyle. Moreover, such trends and behavioral changes are expected to stick with the consumers even after the pandemic is over. Thus, it is expected that the overall market will grow further more after this global pandemic is over.
COVID-19 Impact on Grow Light in Semiconductors and Electronics IndustryANALYSIS ON IMPACT OF COVID-19 ON THE MARKETThe latest epidemic of COVID-19 which continues to devastate societies with high death tolls and untold psychosocial and devastating economic effects is a vivid reminder of nature's ability to threaten contemporary health care. The pandemic calls for rapid mobilization of all potential therapeutic resources including phototherapy, one of the most successful therapies used to minimize the effects of the 1918 "Spanish Influenza" pandemic. The paper cites many studies that indicate that phototherapy has an enormous potential to reduce the effects of coronavirus diseases and proposes ways for the healthcare industry to integrate. Evidence suggests that violet/blue (400–470 nm) light is antimicrobial to various bacteria and is responsible for Niels Ryberg Finsen's Nobel-winning tuberculosis treatment. Further evidence suggests that blue light inactivates variety of viruses including the common flu coronavirus and that red and near infrared light in laboratory animals reduces respiratory disorders similar to the complications associated with virus.In addition, red light has been shown to minimize chronic obstructive pulmonary disease and bronchial asthma in patients. These results call for immediate measures to further investigate the clinical importance of light and not to wait for another pandemic to act as a reminder. The ubiquity of low-cost light emitting lasers and light emitting diodes (LEDs) makes it reasonably easy to create healthy, low-cost light-based devices with the potential to minimize infections, sanitizing equipment, medical facilities, emergency care vehicles, homes and the general environment.AFTERMATH OF COVID-19 AND GOVERNMENT INITIATIVE TO BOOST THE MARKETLockdowns and stringent travel restrictions around the world to avoid coronavirus spread have also resulted in a trade suspension. As a result, many countries and regions that respond heavily to food imports have suffered from food shortages. Maintaining food security and rising food self-sufficiency are becoming more and more important during and after the COVID-19 crisis. Innovative agricultural technology such as vertical agriculture based on LED lighting and hydroponics has made a breakthrough in limiting weather conditions and is considered one of the strategies to tackle the issue of global food scarcity. LED inside noted that several local governments and businesses have been collaborating to set up cultivation facilities since 2020 to facilitate agricultural transformation. They are also trying to create a module for urban farming and plant processing to supply food in cities. Singapore and the UAE, both of which have imported 90% of food have recently announced that they are investing a significant amount of money to create a domestic vertical farmSTRATEGIC DECISIONS FOR MANUFACTURERS AFTER COVID-19 TO GAIN COMPETITIVE MARKET SHAREApart from being a major source of light for large-scale vertical farming facilities, LED horticulture lighting can also be used for household farming, enabling consumers to grow their own food during the lock-up and enhancing food security. Combining all markets powered by agricultural transformation, it is assumed that the demand for LED horticulture lighting will continue to increase. Despite the rapid transition to LED-based vehicle lighting, global development of motor vehicles has stalled. According to Freedonia researchers, global production of motor vehicles decreased marginally in 2018 and 2019 as compared to a drastic decline in 2020 due to the COVID-19 pandemic. This is the same amount of time that Osram Continental has been involved and has not given a good demand to the business.There are various UV LED technology companies such as SETi and Seoul Viosys which are developing UV LED products that provide solid coronavirus sterilization in the air and on goods such as phones and face masks. Along with coronavirus, these advanced technologies would have the capacity to sterilize dangerous bacteria such as staphylococcus aureus and Escherichia coli. These advancements are intensifying the competitive environment of UV LED technology and goods. To disinfect larger areas, these companies are deploying robots that use UV light band that can sterilize the coronavirus region. The introduction of robots during the COVID-19 pandemic creates space for more technological developments, thus boosting the grow light market development.IMPACT ON DEMANDApart from being a major source of light for large-scale vertical farming facilities, LED horticulture lighting can also be used for household farming, enabling consumers to grow their own food during the lock-up and enhancing food security. Combining all markets powered by agricultural transformation, it is assumed that the demand for LED horticulture lighting will continue to increase. The introduction of UV LED technology is due to traditional UV LEDs with usually short lifetime (10,000 hours) and high cost. The company said that it has extended the lifetime of its UV LEDs to more than 50,000 hours, comparable to the visible LEDs used for general lighting applications and also expanded production ability to achieve cost competitiveness.For instance,In May 2020, The Lighting Industry Association (LIA) surveyed that the average capacity of lighting companies is around 45 per cent. Approximately 44 per cent of staff is currently furloughed and only 4 per cent reported that they had made any redundancies as a direct result of coronavirus closure.IMPACT ON SUPPLY CHAINAs far as the LED industry is concerned, because the supply chain is mostly based in Asia with the majority of production coming from China, plus a high inventory due to oversupply in the last few years, the coronavirus outbreak has a relatively minor effect on the industry. During China's lockdowns, only the packaging firms suffered a little from lack of manpower. Therefore, there were no changes observed in the supply chain.CONCLUSIONCOVID-19 has had a positive impact on grow light and LED as various influences put bigger pressure on vertical farming measures. In order to meet the increasing demand for UV LED technology, the market players have amplified their production capacities. Due to a plethora of advantages, PMR predicts that UV LED light will continue to increase even after the end of the COVID-19 pandemic. As a result, the company had started using technology to produce fresh food near its point of consumption with only electricity and water supply available.
COVID-19 Impact on Global Sweet Potatoes in Food and Beverages IndustryWith the outbreak of COVID-19 from Wuhan, China and then its widespread all across the world, the outbreak has affected millions, thus negatively affecting the global economic growth. The economic downfall is beyond anything experienced in nearly a century. For instance, according to World Bank, the economic growth in Asia-Pacific region is projected to fall by 0.5% in 2020. In addition, according to Economics Times, as estimated by International Labor Organization, due to COVID-19 pandemic, in 2020, 81 million jobs were wiped out in Asia-Pacific with 10% dip in labor income. Moreover, according to International Monetary Fund, the GDP of Europe has fallen by 40 percent in the second quarters due to the spread of virus. The pandemic has impacted all the industries and sectors in the market in every aspect of supply and demand requirements.As the market has disrupted due to the pandemic, there have been some changes across the market, brought in by the change in the consumption pattern of the consumers. Among these, the consumption of sweet potatoes has increased among the consumers. The reason for the increased demand is the growing health awareness among the consumers and also during these peril times, consumer has shown a keen interest in plant-based food.CONSUMERS WITH CARDIOVASCULAR DISEASE (CVD) AND OBESITY AT HIGH RISK OF COVID-19CVD and obesity are one of the diseases making the patients more vulnerable to the high risk of COVID-19. As through the years there has been increase in number of population with obesity and CVD, there will be a significant rise in COVID-19 cases.For instance,According to World Health Organization (WHO), in 2019, almost half of the children under age of 5 who suffer from overweight and obesity lived in Asia.FIGURE 1. PREVALENCE OF OBESITY AMONG ADULTS, BMI >= 30 (AGE-STANDARDIZED ESTIMATE) (%)According to European Society of Cardiology, as per the report published in 2019, in Europe, there are more than 11 million cases every year. In addition, CVD is the cause of 45% of the total deaths in Europe.FIGURE 2. AGE-STANDARDIZED INCIDENCE OF CARDIOVASCULAR DISEASE IN SOME ESC MEMBER COUNTRIES, 2017 (INCIDENT RATE PER 100,000)According to Centers for Disease Control and Prevention, as per the data from National Health and Nutrition Examination Survey, in 2017-2018, in the U.S., obesity increased with age: 40.0% in the age group 20–39, 44.8% in the age group 40–59 and 42.8% in the age group 60 and over.FIGURE 3. PREVALENCE OF OBESITY AMONG ADULTS AGED 20 AND OVER, BY SEX AND AGE: THE UNITED STATES, 2017–2018Such instances have made consumers more aware about what they eat as larger intake of calories and fat result in increased risk to cholesterol which increases the risk to obesity and CVD. Due to which consumers have been more conscious regarding the calorie intake form the food and have shifted their preference to sweet potatoes. This is because sweet potatoes has less calorie and fat and many nutritional benefits as they are rich in vitamin A, C, fiber and are rich in many minerals. Moreover, sweet potatoes are also rich in anti-oxidants and are anti-inflammatory in nature.INCREASED DEMAND FOR SPECIFIC FOOD PRODUCTS FOR VEGAN & VEGETARIAN AND OTHER SPECIAL DIETSIn the beginning of 2020, the pandemic has resulted in a drastic increase in the demand for food and food supplements that are healthy in nature. A popular trend in consumers is a shift to vegan and vegetarian diet which is considered healthy. Vegan and vegetarian community also seem to be at a lower risk of diabetes, cholesterol, obesity and other diseases. As COVID-19 is at high risk in patients with obesity, the consumption of healthy and vegetarian food such as sweet potatoes and other has increased in consumers as they have low calories, fat and are rich in nutrients.For instance,According to HealthCareers.co., India is leading with the highest proportion and has the 38% of the vegetarian population.FIGURE 4. POPULARITY OF VEGANISM IN SOME COUNTRIES ACROSS THE WORLD SCORED OUT OF 100 IN 2020IMPACT ON DEMANDDuring the crisis, time health has become an imperative issue for consumer. From making smaller changes such as low calorie diet and sugar-free diet to major lifestyle changes as veganism, consumers have put health as a priority. As sweet potatoes are well-known vegan and vegetarian communities which are on some special diets, the consumption of these products is expected to increase with COVID-19 and after COVID-19 too.For instance,According to an article, “Food and nutrition tips during self-quarantine" by World Health Organization (WHO), people should consume high carbohydrate products such as sweet potatoes as they are long-lasting and a good source of fiber.Thus, this is depicting a positive impact on demand and major shift in consumers towards sweet potatoes.IMPACT ON SUPPLYThe restriction imposed during lockdown has changed the mind-set of the consumers and business enterprises towards the online shopping and e-commerce platform that has augmented the growth of the sweet potatoes market. The partnership with online delivery platforms such as Tesco, Sainsbury’s, Walmart Alibaba, Amazon and others has also supported the supply chain of sweet potatoes in global market. With social media and e-commerce providing a huge platform for major and minor sweet potatoes manufacturers, the consumers have been abled with ordering and pick-up at their convenience or get their order shipped at their locations. Few companies have also developed their own e-commerce platforms that have benefitted their supply chain which has overall enhanced the demand of sweet potatoes. In addition, according to Allan Mahony from Sweet Potatoes Australia, the supply of sweet potatoes remained same due to increased demand in the retail segment. But the market changed with respect to product as retailer require small size of sweet potatoes in comparison to foodservices, thus the company adapted and began harvesting earlier than usual to support the supply and demand of the sweet potatoes market. He also added that during Christmas, the domestic demand has been increased due to which export order was held off. He also elaborated of the adverse effects of the pandemic on the logistic where he stated that, “there is no express delivery system because they can be cancelled anytime. Furthermore, the supply has been stuck as it was often found that containers haven’t left port for deliveries.”CONCLUSIONThe pandemic has taken toll on every aspect of life including the global economy. A major impact had occurred on the foodservice sectors due to a full-fledged lockdown, consumers had stopped eating out which affected the business of many foodservices but resulted in a positive plunge for retailers as consumers were buying in excess and bulk. Moreover, the company namely McCain provide their products as sweet potato fries to food services have also been stuck as lockdown had disrupted their supply chain as well. Moreover, the overseas business of manufacturers was also beaten down due to the global restriction on import and export thus, impacting the overall market of the sweet potatoes across the region.Therefore, due to the collaborative effort of government, industry players and consumers can win the fight against COVID-19. The general measures for public health include awareness about home isolate and keeping up with the food and medical supplies, particularly for underprivileged people are carefully followed by governments around the world. During the pandemic circumstance, consumer awareness about high immunity has become a legitimate concern. Consumers have been shifting there buying presences from offline to online retails to maintain social distancing. Lockdown mostly all over the world has resulted in disruption in the supply and demand chain. All sectors including sweet potatoes have to suffer from various problems such as lack of availability of labor, inability to access markets and lack of availability of resources and raw materials among others. However, the situation is expected to improve with increased demand post-pandemic.
COVID-19 Impact on Global Shiitake Mushroom in the Food and Beverages IndustryWith the outbreak of COVID-19 from Wuhan, China, and then its widespread all across the world, the outbreak has affected millions. Thus negatively affecting the global economic growth. This economic downfall is beyond anything experienced in nearly a century. For Instance, according to World Bank, the economic growth in Asia-Pacific region is projected to fall by 0.5% in 2020. In addition, according to Economics Times, as estimated by International Labor Organization, due to COVID-19 pandemic, in 2020, 81 million jobs were wiped out in Asia-Pacific, with 10% dip in labor income. Moreover, according to International Monetary Fund, the GDP of Europe has fallen by 40 percent in the second quarters due to the spread of virus. The pandemic has impacted all industries and sectors in the market in every aspect of supply and demand requirements.As the market has disrupted due to the pandemic, there have been some changes across market, brought in by the change in the consumption pattern of the consumers. Among these the consumption of mushrooms, especially shiitake mushroom has increased among the consumers. The reason for this increased demand is the growing health awareness among the consumers and also during these peril times consumers have shown a keen interest in plant-based food.CONSUMERS WITH CARDIOVASCULAR DISEASE (CVD) AND OBESITY AT HIGH RISK OF COVID-19CVD and Obesity are one of the diseased making the patients more vulnerable to the high risk of COVID-19. As through the years, there has been increase in number of population with obesity and CVD, there will be a significant rise in COVID-19 cases.For instance,According to World Health Organization (WHO), in 2019, almost half of the children under age of 5 who suffer from overweight and obesity lived in Asia.Prevalence of Obesity among Adults, BMI >= 30 (Age-Standardized Estimate) (%)According to European Society of Cardiology, as per the report published in 2019, in Europe there are more than 11 million cases every year. In addition, CVD is the cause of 45% of the total deaths in Europe.Age-standardized incidence of cardiovascular disease in some ESC member countries, 2017 (Incident rate per 100,000)According to Centers for Disease Control and Prevention, as per the data from National Health and Nutrition Examination Survey, in 2017-2018, in the US obesity increased with age: 40.0% in the age group 20–39, 44.8% in the age group 40–59, and 42.8% in the age group 60 and over.Prevalence of obesity among adults aged 20 and over, by sex and age: United States, 2017–2018Such instances have made consumers more aware about what they eat, as larger intake of calories, fat and carbohydrates result in increased risk to cholesterol, which increases the risk to obesity and CVD. Due to which consumers have been more conscious regarding the calorie intake form the food, and have shifted their preference to food products such as shiitake mushrooms. This is because shiitake has fewer calories, high protein and are rich in minerals.INCREASED DEMAND FOR SPECIFIC FOOD PRODUCTS FOR VEGAN DIETSIn the beginning of 2020, the pandemic has resulted in a drastic increase in the demand for food and food supplements that are healthy in nature. A popular trend in consumers is a shift to vegan diet which is considered healthy. According to some researches, vegan community also seems to be at a lower risk of diabetes, cholesterol, obesity and other diseases. As COVID-19 is at high risk in patients with obesity, the consumption of healthy and vegetarian food, such as shiitake mushrooms and others have increased in consumers, as they have low calories and boost immunity.For instance,According to Chef’s Pencil’s analysis of Google trend data, following are the most popular countries for veganism,Popularity of veganism in some countries across the world scored out of 100, in 2020IMPACT ON DEMANDDuring this crisis time, health has become an imperative issue for consumer. From making smaller changes such as low calorie diet, gluten-free diet, to major lifestyle changes such as veganism, consumers have put health as a priority. As shiitake mushroom are well known vegan and other communities which eat meat as an alternative and for their high protein content, the consumption of these products is expected to increase with COVID-19 and after COVID-19.For instance,According to Financial Times, in 2020, plant-based alternative sales increased by 200 percent in the US due to closure of slaughterhouse.According to Vegan Society, in 2020, the plant-based ready meal in the UK increased to 16%, rising from 3% in 2018.According to Vegan Society, in 2020, the vegan population in Asia constituted to 13% of the entire population.According to Vegan Society, in 2020, the vegan food market in Australia will reach USD 215 million from USD 200 million in 2019.In addition, due to COVID-19 the few experts have estimated that the demand of mushroom such as shiitake will increase as they boost immunity of the consumers.For instance,According to article published by Down to Earth in 2020, Directorate of Mushroom Research has doubled the production of 4 mushroom strains including shiitake by 2 lakhs tonnes, due to medicinal properties of mushrooms.Thus, depicting a positive impact on demand and major shift in consumers towards shiitake mushrooms.IMPACT ON SUPPLYThe restriction imposed during lockdown has changed the mind-set of the consumers and business enterprises towards the online shopping and e-commerce platform that has augmented the growth of the market. The partnership with online delivery platforms such as Tesco, Sainsbury’s, Walmart Alibaba, Amazon and others has also supported the supply chain of shiitake mushroom in global market. With social media and e-commerce providing a huge platform for major and minor nut-based milk manufacturers, the consumers have been abled with ordering and pick-up at their convenience or get their order shipped at their locations. Few companies have also developed their own e-commerce platforms that have benefitted their supply chain, which has overall enhanced the demand of shiitake mushroom.CONCLUSIONPandemic has taken toll on every aspect of life, including the global economy. With the major downfalls in many sectors, a collaborative effort of government, industry player and consumers can win the fight against COVID-19. The general measures for public health include, awareness about home isolate, keeping up with the food and medical supplies, particularly for underprivileged people is carefully followed by governments around the world. During this pandemic circumstance, consumer awareness about high immunity has become a legitimate concern. Consumers have been shifting there buying presences from offline to online retails, to maintain social distancing. Lockdown mostly all over the world has resulted in disruption in the supply and demand chain. All sectors including shiitake mushrooms, has to suffer from various problems such as labor unavailability, inability to access markets, and lack in the availability of resources & raw material among others. But the situation is expected to improve due to increase in demand.
COVID-19 Impact on N95 Mask in Healthcare IndustryIn the city of Wuhan, China the coronavirus disease (COVID-19) outbreak is emanated. Coronavirus disease (COVID-19) has expeditiously spreaded across the globe, with large number of cases have been reported worldwide. The coronavirus disease (COVID-19) pandemic is not only creating health crisis but also it is unfavorably affecting healthcare, economies and pharmaceutical sector as well as at their core.As COVID-19 is the infectious disease, its spread is endless; moreover there is no specific and approved treatment for the Coronavirus disease (COVID-19). Based on the scientific data and current analysis FDA abolish the emergency use authorization (EUA) for the usage of chloroquine and hydroxychloroquine to deal with COVID-19 in specified hospitalized patients when clinical trials results are not available. The use of face masks have been widely promoted by the World Health Organization (WHO) through the publication of relevant literature and insightful research papers on virus containment.IMPACT ON PRICE The Coronavirus disease (COVID-19) pandemic has enormous impact on global cancer supportive care products market. In many parts of the world, the use of masks in public spaces has been made obligatory. Within the global market for N95 masks, this has generated increased demand.Between the end of January and the end of February 2020, the price of face masks rose by 319 percent in the United States. A shipment of 100 masks could be purchased for less than USD 4 in the United States prior to the crisis. There were rumors; however, at the end of February the single masks were being sold for USD 20.Therefore, the price of N95 marks is increased due to COVID-19.IMPACT ON SUPPLY CHAIN The COVID-19 pandemic has transformed many organizations’ business environment; a number of problems, including export and travel ban by some producing countries and lockdowns that have caused producers to (temporarily) shut down, have disrupted supply access.The supply was also impacted by limits on lockdowns. Much of the raw materials arrive from abroad and are delayed due to security checks.Maintain inventory for several months for some raw materials. But, for other materials, manufacturers rely on the supply chain to deliverWithin the lead times established. At this stage, they encounter a 1-2 week delay for some raw materials. Moreover, with regard to the international supply chain, a range of countries have implemented export restrictions or similar steps (discussed below) or have introduced new regulatory or certification procedures which have caused export delays.But some manufactures tried local suppliers too.For instance,3M already had a policy focused on local supplies in Asia before the COVID-19 crisis. Export restrictions could deter these foreign companies from investing, denying the recipient country the benefits of the capital and know-how given by foreign firms to build local capacity in the manufacture of medical supplies.To manage such crucial situation many organization are looking forward to improve and diversified supply chain model in all aspects. Diversified supply chain model anticipated to minimize the export of medical product as well as increase end-to-end visibility. Resulting COVID-19 pandemic has shown the various ways for supply chain management which may effective within a remote working environment.IMPACT ON DEMANDCoronavirus disease (COVID-19) is an infectious disease caused by a SARS-CoV-2 virus while large pool of the population affected with this COVID-19 virus. Coronavirus disease (COVID-19) causes acute respiratory illness ranges from mild to severe pneumonia with respiratory failure. To minimize the spread of COVID-19, nearly all the countries have taken initiatives by the virtue of locked down and social distancing restriction.The demand for N95 masks had increased tremendously after the spread of coronavirus. Due to of several reasons such as,Strict monetary sanctions for people not wearing masks in public spaces have been levied by many countries.Social media campaigns endorse masks as the only 'vaccine' in the current scenario available.The use of N95 masks among people of all age groups is encouraged by the government, state authorities and healthcare organizations.An increase in demand for N95 respirators has been caused by COVID-19. Many manufacturers with little experience in the development of these products have subsequently stepped in, but few of them produce efficient masks.STRATEGIC DECISIONS FOR MANUFACTURERSLarge pool of the population affected with this COVID-19 virus and spread is expanding across the world from last few months. To deal with the COVID-19 outbreak challenges, many cancer supportive care products market players are creating new strategies.For instance,In May 2020, FEMA released over $600 million in new N95 medical mask contracts. 3M and Honeywell, the main the U.S. manufacturers, were each awarded over $170 million in protective gear contracts, and other major orders went to untested third-party companies eager to enter the mask market at rates several times higher than the contracts for existing producers.Moreover, to accomplish the market demand, small market players are utilizing the partnership agreement strategy. It is predicted that these strategies are anticipated to escalate up the company revenue and its growth in the forecasted period.CONCLUSION It can be concluded that the COVID-19 pandemic situation has good impact on the global N95 masks market affecting the price, supply and demand of the masks. However, in the crisis call, pharmaceutical market players, government bodies and healthcare organization are working closely with healthcare professionals, customers, and patients for betterment of public health.However, companies as well as government bodies exclusively concentrating on how they can make the most effective and best contribution to control the spread of the virus and save lives. They also ramping up production essential medication to new level and ensure that speed doesn’t affect or destroy the quality of products.
