世界のモヒートシロップ市場規模、シェア、トレンド分析レポート – 業界概要と2032年までの予測

モヒートシロップ市場規模

• 世界のモヒートシロップ市場規模は2024年に14億米ドルと評価され、予測期間中に5.60%のCAGRで成長し、2032年には21億6000万米ドル に達すると予想されています。 
• 市場の成長は、フレーバー飲料添加物の需要増加、カクテル文化の発展、カフェ、レストラン、家庭でのノンアルコールモクテルの消費増加によって大きく促進されています。
• さらに、革新的なフレーバープロファイル、高級パッケージ、そしてオンラインとオフラインの両方のチャネルを通じてオーガニックや低カロリーのバリエーションが入手できることで、世界的な採用が促進されている。

モヒートシロップ市場分析

• モヒートシロップは、家庭でのミクソロジーやプレミアム飲料体験への消費者の関心に後押しされ、バー専用の材料から主流の家庭用品へと変化しました。
• 市場では天然成分への嗜好が高まっており、ブランドは人工保存料や着色料を含まないライム、ミント、サトウキビ糖ベースを強調している。
• 電子商取引プラットフォーム、インフルエンサー主導のミクソロジーコンテンツ、シロップブランドと飲料会社のコラボレーションの急増により、世界的にリーチと消費者エンゲージメントがさらに拡大しています。
• 北米はモヒートシロップ市場を支配しており、31.21%という高い収益シェアを占めています。これは、カクテルやモクテルを愛飲する文化が根強く、飲料原料の小売販売とオンライン販売の両方においてインフラが整備されていることが要因です。
• アジア太平洋地域は、モヒートシロップ市場において最も急速な成長が見込まれる地域であり、予測期間中に6.41%という高い年平均成長率（CAGR）を示すと予想されています。この成長は主に、中国やインドなどの国々において、この地域の若年層におけるファッショナブルなアルコール飲料およびノンアルコール飲料への嗜好の高まりに支えられています。
• 果物セグメントは、消費者の自然で健康的なフレーバーへの嗜好の高まりに牽引され、2024年には68.7%という最大の収益シェアで市場を席巻しました。食品や飲料における果物由来の原料の使用増加は、このセグメントの成長を引き続き牽引しています。

レポートの範囲とモヒートシロップ市場のセグメンテーション

モヒートシロップ市場の動向

「天然、本物、そして多用途のシロップの選択肢への進化」

• 世界のモヒートシロップ市場において、健康や環境への意識の高まりを反映し、自然派・オーガニック製品への消費者需要が高まっていることは、顕著かつ加速するトレンドです。こうした需要の高まりは、主流シロップとプレミアムシロップの両カテゴリーにおいて、クリーンラベルの原料や持続可能な方法で調達された成分への需要の高まりとして現れています。
  • 例えば、2022年2月、デイジーは健康志向の消費者をターゲットに、マダガスカル産バニラやその他の天然成分を含むシンプルシロップのラインを発売した。
• 消費者は、本物のミントとライムのエキス、天然サトウキビ糖を使用し、人工香料、着色料、保存料を使わないモヒートシロップを積極的に求めています。この傾向は健康志向の消費者に限ったものではなく、さまざまな年齢層に広く受け入れられつつあります。
• モヒートシロップ市場を形作るもう一つの重要なトレンドは、本格的で多様なフレーバープロファイルの追求です。消費者とバーテンダーは、新鮮なミントとライムをマドラーで砕いた時の味を正確に再現し、手作業による時間と手間をかけずに本格的なモヒート体験を提供するシロップを求めています。この本格志向は、定番のモヒートベースを引き立てる、様々なフレーバーのバリエーションへの需要にも及んでいます。
• We are witnessing the emergence of flavored mojito syrups infused with fruits such as strawberry, raspberry, and mango, as well as herbal and spice undertones, offering exciting new twists on the traditional cocktail and catering to evolving consumer preferences for experimentation and personalization in their beverages
• Furthermore, the growing popularity of premium and craft cocktails in the on-trade channel (bars and restaurants) is influencing the quality and variety of mojito syrups available. Bartenders are increasingly seeking out high-quality syrups that can consistently deliver excellent taste and texture, contributing to the overall drinking experience
• This trend is pushing manufacturers to innovate and offer premium mojito syrup options made with superior ingredients and unique formulations to meet the demands of discerning mixologists

Mojito Syrup Market Dynamics

Driver

“Surging Popularity of Mocktails, Expanding Beverage Consumption, and Hospitality Industry Growth”

• The burgeoning popularity of mocktails and non-alcoholic beverages is a substantial driver propelling the mojito syrup market forward. With increasing awareness of health and wellness, a growing segment of the population is choosing alcohol-free options, and the refreshing and vibrant flavors of a mojito make it an appealing choice for a mocktail
• In July 2021, Dabur launched Dabur Honey Tasties, entering the syrup segment and tapping into the growing demand for functional, sweet-flavored beverages for families
• This trend is particularly evident among younger consumers and those seeking healthier lifestyles, creating a significant demand for high-quality mojito syrup suitable for non-alcoholic preparations in both commercial and home settings
• Moreover, the overall expansion of the global beverage industry plays a crucial role in driving the growth of the mojito syrup market. Factors such as rising disposable incomes, urbanization, and evolving consumer preferences for diverse and flavored beverages contribute to increased consumption across various categories, including cocktails, mocktails, and other mixed drinks that utilize mojito syrup
• The growth of the food service and hospitality sectors, with an increasing number of bars, restaurants, and cafes, further fuels the demand for mojito syrup as a key ingredient in their beverage offerings. The seasonality of mojito consumption, particularly during warmer months, also contributes to periodic surges in demand, impacting the market dynamics

Restraint/Challenge

“Strong Preference for Freshly Made Mojitos and Intense Market Competition”

• A significant restraint on the mojito syrup market is the enduring preference among many consumers and bartenders for mojitos crafted entirely from fresh ingredients. The traditional method of muddling fresh mint and lime with sugar is often perceived as delivering a superior and more authentic flavor profile
• Sonoma Syrup Co. continues to position its syrups as “farm-to-glass,” highlighting the importance of freshness and artisanal value, directly addressing this challenge
• This preference for “from-scratch” mojitos can limit the reliance on pre-made syrups, particularly in establishments that prioritize artisanal and handcrafted cocktails. Educating consumers and bartenders on the quality and consistency of premium mojito syrups remains a key challenge for manufacturers
• Furthermore, the mojito syrup market faces intense competition from a wide array of other flavored syrups and beverage ingredients. The beverage industry is characterized by a vast selection of products catering to diverse tastes and preferences
• Mojito syrup competes with other cocktail syrups and with juices, sodas, and other mixers. This competitive landscape necessitates that manufacturers focus on product differentiation through unique flavors, high-quality ingredients, and effective marketing strategies to capture and retain market share
• The ease of entry for new syrup brands, especially through online channels, also intensifies the competition and can put pressure on pricing and profitability

Mojito Syrup Market Scope

The market is segmented on the basis of product and flavour.

• By Product

On the basis of product, the market is segmented into fruits, herbs and seasoning, vanilla, and others. The fruits segment dominated the market with the largest revenue share of 68.7% in 2024, driven by increasing consumer preference for natural and healthy flavoring options. The rising use of fruit-based ingredients in food and beverages continues to propel this segment’s growth.

The herbs and seasoning segment is expected to register the fastest CAGR of 7.5% over the forecast period, supported by growing demand for exotic and natural flavor enhancers in culinary applications.

• By Flavour

On the basis of flavour, the market is segmented into sweet, salty, sour, mint, and others. The sweet flavour segment accounted for the largest share of 54.3% in 2024 due to its widespread use in confectionery, baked goods, and beverages. Its popularity continues to grow as consumers seek familiar and comforting tastes.

The sour flavour segment is projected to grow at the fastest rate with a CAGR of 6.2% during the forecast period, owing to its increasing popularity in oral care products, confectionery, and health-related applications.

Mojito Syrup Market Regional Analysis

• North America dominates the mojito syrup market, holding a notable revenue share of 31.21%. This is driven by a strong culture of consuming cocktails and mocktails, coupled with a well-established infrastructure for both retail and online sales of beverage ingredients
• The rising trend of home mixology, where consumers enjoy preparing their own drinks, further boosts the demand for mojito syrup across the region, with numerous brands readily available.

U.S. Mojito Syrup Market Insight

The U.S. represents a key market for mojito syrup within North America. A large and diverse consumer base enjoys a wide variety of alcoholic and non-alcoholic beverages, including the popular mojito. The increasing interest in crafting cocktails and mocktails at home is a major factor driving the demand for mojito syrup. The syrup's easy accessibility through various retail outlets and online platforms also contributes significantly to its market presence in the United States.

Canada Mojito Syrup Market Insight

The Canadian mojito syrup market demonstrates consistent growth, influenced by similar consumer preferences observed in the U.S. The escalating popularity of preparing cocktails and mocktails at home is a key factor propelling the demand for mojito syrup in Canada. This trend, combined with the increasing availability of a variety of brands and flavors, is contributing to the market's expansion within the Canadian beverage sector.

Asia Pacific Mojito Syrup Market Insight

Asia Pacific is expected to be the fastest-growing region for the mojito syrup market, exhibiting a high CAGR of 6.41% during the forecast period. This growth is primarily fueled by a growing preference for fashionable alcoholic and non-alcoholic beverages among the region's younger population, particularly in countries such as China and India. The rapidly expanding food and beverage industry, along with a burgeoning café culture, further stimulates the demand for cocktail and mocktail syrups, including mojito syrup.

China Mojito Syrup Market Insight

The China mojito syrup market constitutes a substantial share within the Asia-Pacific region. This can be attributed to the country's vast population and an increasing inclination towards consuming flavored beverages in various settings, including restaurants, bars, and homes. Rising disposable incomes and a growing exposure to Western-style cocktails and mocktails are key factors driving the escalating demand for mojito syrup in China.

Japan Mojito Syrup Market Insight

The Japan mojito syrup market plays a vital role in the Asia Pacific region, characterized by a strong emphasis on the quality of beverage ingredients. The steady demand for mojitos and other refreshing mint-flavored drinks in numerous bars and restaurants, as well as for at-home preparation, underpins a stable market for mojito syrup in Japan. The focus on premium ingredients and sophisticated beverage options supports this trend.

Europe Mojito Syrup Market Insight

The Europe mojito syrup market is experiencing consistent growth, fueled by a robust cocktail culture and the enduring popularity of the mojito, especially during the summer season. A significant number of bars and restaurants across the continent, along with a well-developed retail sector for beverage ingredients, contribute to a steady demand for mojito syrup throughout Europe. This trend is expected to continue as cocktail consumption remains prevalent.

U.K. Mojito Syrup Market Insight

The U.K. mojito syrup market is expected to demonstrate significant growth within the European region. This is largely due to the widespread popularity of cocktails and a rising trend among consumers to prepare their own cocktails at home. Mojitos remain a favored choice among drink enthusiasts, leading to a sustained demand for high-quality mojito syrup across the United Kingdom, both in on-trade and off-trade channels.

Germany Mojito Syrup Market Insight

The Germany mojito syrup market is projected to expand considerably, supported by a strong and diverse food and beverage sector and an increasing consumer interest in a wide array of cocktail selections. The demand for mojito syrup in numerous bars, restaurants, and for private consumption at home contributes significantly to the market's expansion within Germany, reflecting a broader trend of cocktail appreciation.

Mojito Syrup Market Share

The mojito syrup industry is primarily led by well-established companies, including:

• MONIN INCORPORATED (France)
• Torani (U.S.)
• THE HERSHEY COMPANY (U.S.)
• Kerry Inc. (Ireland)
• FDL Ltd (U.K.)
• Archer Daniels Midland Company (U.S.)
• The J.M. Smucker Company (U.S.)
• PANOS brands (U.S.)
• Sonoma Syrup Co. (U.S.)
• Sensient Technologies Corporation (U.S.)
• Toschi Vignola s.r.l (Italy)
• Imperial Sugar (U.S.)
• American Crystal Sugar (U.S.)
• Sudzucker AG (Germany)
• ASR Group (U.S.)
• Sunshine Sugar (South Africa)
• Tate & Lyle (U.K.)
• DOMINO FOODS INC (U.S.)
• Garrett Ingredients (U.K.)
• Billington Food Group (U.K.)
• Organic Tattva (India)
• Mantra Organic (India)
• Nordzucker (Germany)
• Cargill, Incorporated (U.S.)
• Taikoo Sugar Limited (China)
• Wholesome Sweeteners Inc (U.S.)
• Raizen (Brazil)

Latest Developments in Global Mojito Syrup Market

• In August 2022, Singing Dog Vanilla introduced its organic vanilla syrup in the U.S. market. The company highlighted that this syrup enhances the flavor profile of teas, lattes, iced coffees, and other beverages with its pure and complex taste. This launch marked the brand’s entry into the premium organic syrup segment with a focus on clean-label products
• In May 2022, Kerry Group announced the inauguration of its largest and most technologically advanced taste manufacturing facility in Africa. This facility is designed to deliver sustainable nutritional solutions tailored for the African market. This investment strengthens Kerry’s presence in emerging markets and reinforces its commitment to global food innovation
• In February 2022, Daysie launched a line of clean-label simple syrups in the U.S., featuring flavors such as Madagascar vanilla, coconut almond, salted caramel, and a specialty trio designed for coffee enthusiasts. This move expanded Daysie’s presence in the specialty syrup space, catering to the growing demand for artisanal and natural flavoring options
• 2021年9月、グルメデーツの世界的リーダーであるバティールは、クラシック、バニラ、カルダモン、パッションフルーツの4種類の個性的なフレーバーで、プレミアムオーガニックデーツシロップのラインを発売しました。この製品展開は、天然のオーガニック原料へのこだわりを維持しながら、製品の多様化を図るというバティールの戦略を反映しています。
• 2021年7月、インドの大手FMCG企業であるDaburは、イチゴとチョコレート風味のDabur Honey Tastiesを発売し、シロップとスプレッドのカテゴリーに参入しました。この製品の発売は、Daburが子供の栄養と味覚を重視した健康ソリューションへの戦略的多角化を進めていることを象徴するものでした。

SKU-74103