Global Nutricosmetics Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Nutricosmetics Market Size

• The global nutricosmetics market size was valued at USD 4.93 million in 2024 and is expected to reach USD 8.85 million by 2032, at a CAGR of 7.57% during the forecast period
• The market growth is largely fueled by increasing consumer demand for holistic beauty solutions that support skin, hair, and nail health from within
• The emergence of personalized wellness, where consumers are opting for tailored nutricosmetic regimens based on age, lifestyle, and individual health profiles, leading to greater brand engagement and product innovation
• The influence of digital platforms and social media, which amplify the visibility of nutricosmetics through influencer marketing, customer testimonials, and before-and-after content, further boosting consumer interest and online sales channels

Nutricosmetics Market Analysis

• The global nutricosmetics market is growing rapidly as more consumers prefer natural and clean-label ingredients in their beauty supplements, seeking products that align with their holistic health and wellness values
• This consumer demand is pushing companies to develop innovative plant-based and organic formulations, which are perceived as safer, more sustainable, and effective for long-term beauty and health benefits
• North America dominates the Nutricosmetics market with the largest revenue share of 90.05% in 2024, driven by rising consumer interest in health-focused beauty products and increased adoption of dietary supplements, as more people prioritize overall wellness alongside appearance
• Asia-Pacific is expected to be the fastest growing region in the Nutricosmetics market during the forecast period due to rapid urbanization rising disposable incomes and increasing beauty consciousness
• The skin care segment within personal care held the largest market revenue share, estimated at approximately 58.05% in 2024 due to universal consumer desire for healthy, youthful, and radiant skin, coupled with a growing understanding that topical products alone may not be sufficient for comprehensive skin health

Report Scope and Nutricosmetics Market Segmentation     

栄養化粧品市場の動向

「栄養化粧品における天然成分の需要の高まり」

• 栄養化粧品市場は、透明性と健康志向の製品を求める消費者の需要に牽引され、クリーンラベルと天然成分への大きな転換期を迎えている。
• 消費者は人工添加物、防腐剤、合成化学物質を含まない製品を求めており、オーガニックや植物由来の配合を好む傾向が高まっている。
• この傾向は、購入の決定において持続可能性と倫理的な調達を優先するミレニアル世代とZ世代の間で特に顕著です。
• ブランドは、消費者の好みに合わせて、海洋性コラーゲン、緑茶、高麗人参エキスなどの成分を製品に取り入れることで対応している。
• 持続可能性は重要な推進力となり、企業は環境に優しい包装とカーボンニュートラルな生産プロセスに重点を置いています。
  • 例えば、このトレンドに沿って、TOSLA NutricosmeticsはFoodpairing AIと提携してVELIOUSラインのフレーバープロファイルを強化し、クリーンラベル愛好家の共感を呼ぶ自然で魅力的な味を確保しました。
• クリーンラベルと天然成分への重点が高まっていることで、栄養化粧品市場は再編され、ブランドは革新を迫られ、健康、透明性、持続可能性といった消費者の価値観に合わせる必要に迫られている。

栄養化粧品市場の動向

ドライバ

「内面からの美しさに対する消費者の意識の高まり」

• 消費者は、栄養とサプリメントが肌の健康、髪の強さ、全体的な外観を改善できることをますます認識しており、表面的な治療から内部の栄養へと焦点が移っています。
• 科学的研究は、ビタミン、抗酸化物質、コラーゲンが肌の弾力性を維持し、しわを減らす効果があることを裏付けており、栄養化粧品に対する消費者の信頼を高めています。
• ウェルネス文化の成長により、健康と美容の習慣が融合し、栄養と美容の両方の利点を提供する製品がユーザーの間で人気を集めています。
• コラーゲンペプチドは、肌の水分補給と関節の健康に効果があることが証明されているため、需要が急増しており、Vital Proteinsなどのブランドは最近、売上の大幅な増加を報告しています。
• デジタルメディアやインフルエンサーの推薦は、消費者を教育し、毎日のセルフケアの一部として栄養化粧品を宣伝する上で重要な役割を果たしており、皮膚科医もこれらの製品を推奨するようになっている。
  • 例えば、ネスレは2024年に、コラーゲンベースの栄養化粧品ラインを独自に立ち上げました。これは、内面からの美しさのソリューションに対する消費者の関心の高まりと業界の投資を反映しています。
• 消費者教育と科学的裏付けの強化により、美容と健康に対する積極的かつ総合的なアプローチを求める人が増え、栄養化粧品市場は引き続き成長を続けています。

抑制/挑戦

「規制の複雑さとコンプライアンスの課題」

• 栄養化粧品は栄養補助食品と化粧品の中間に位置し、国によって異なる規則が製品開発とマーケティングを複雑にしており、規制の複雑さが大きな課題となっている。
• 企業は、さまざまな保健当局が要求する広範な安全性と有効性の試験により遅延とコスト増加に直面しており、製品発売のスケジュールに影響を及ぼしています。
• 成分の許可や投与量の制限が異なるため、企業は複数の地域向けに製品の配合を変更する必要があり、サプライチェーンの複雑さと費用が増大します。
• 世界的な規制の調和の欠如は国際貿易と市場の成長を制限し、世界的な展開を目指すブランドにとって障害となっている。
• 一部の市場では、厳格かつ一貫性のない施行により中小企業にとって障壁が生じ、罰金、リコール、評判の失墜といったリスクがイノベーションを阻害している。
  • 例えば、大手栄養化粧品ブランドは最近、新しいラベル法に従うために欧州連合での販売を停止しなければならず、規制のハードルが市場アクセスに与える影響を浮き彫りにしている。
• In conclusion, regulatory challenges continue to restrain market expansion by increasing costs and complexity, making compliance a critical focus for companies in the nutricosmetics industry

Nutricosmetics Market Scope

The market is segmented on the basis of ingredient, application, intake type, and distribution channel.

By Ingredient

On the basis of ingredient, the nutricosmetics market is segmented into carotenoids, vitamins, nutricosmetics fatty acids, and others. The carotenoids segment is projected to hold the largest market revenue share, accounting for 36.2% in 2023. This dominance is driven by their well-established antioxidant properties and benefits for skin health, including protection against UV damage and promotion of a healthy complexion. The increasing consumer awareness regarding the role of antioxidants in beauty-from-within concepts further bolsters this segment's growth.

The vitamins segment is anticipated to witness a significant CAGR. This growth is fueled by the widespread consumer understanding of vitamins' essential role in overall health and beauty, particularly for skin, hair, and nail vitality. Continuous research highlighting the efficacy of specific vitamins such as vitamin c, vitamin e, and biotin in beauty applications contributes to their growing demand in nutricosmetic formulations.

By Application

On the basis of application, the nutricosmetics market is segmented into personal care (skin care, hair care, others), and health care (digestive health, heart health, weight management, and others). The skin care segment within personal care held the largest market revenue share, estimated at approximately 58.05% in 2024 due to universal consumer desire for healthy, youthful, and radiant skin, coupled with a growing understanding that topical products alone may not be sufficient for comprehensive skin health. The increasing prevalence of skin concerns such as aging, acne, and dryness also contributes to the demand for ingestible solutions.

The hair care segment is anticipated to witness the fastest CAGR. This growth is fueled by rising concerns about hair loss, thinning, and overall hair health, especially among an aging population and individuals seeking solutions for environmental damage. Nutricosmetic products targeting hair strength, growth, and shine are gaining popularity as consumers look for internal solutions to complement their external hair care routines.

By Intake Type

On the basis of intake type, the nutricosmetics market is segmented into pill type nutricosmetics (tablets, capsules, softgels), and drinkable nutricosmetics (liquid, powder, beauty beverages/drinks). The pill type nutricosmetics (tablets and capsules) segment is expected to hold the largest market revenue share. This is attributed to their convenience, precise dosing, extended shelf life, and ease of storage, making them a preferred format for many consumers who are accustomed to taking supplements in pill form.

The drinkable nutricosmetics (liquid and powder) segment is anticipated to witness the fastest CAGR. This rapid growth is driven by increasing consumer preference for easily digestible and palatable formats, such as beauty drinks and powdered mixes. The convenience of integrating these into daily routines, along with faster absorption rates and the ability to combine multiple active ingredients, contributes to their rising popularity, especially among younger demographics.

By Distribution Channel

On the basis of distribution channel, the nutricosmetics market is segmented into modern trade, health and beauty stores, specialty stores, pharmacy stores, and e-commerce. The offline retail stores segment (including pharmacies & drugstores, supermarkets & hypermarkets, and specialty stores) held the largest market revenue share, with pharmacies & drugstores specifically dominating with a significant share. This is primarily due to the consumer trust in pharmacies as reliable sources for health and beauty products, where they can receive expert advice and verify product authenticity.

The e-commerce segment (online retail stores) is expected to witness the fastest CAGR. This exponential growth is fueled by the increasing digital penetration, the convenience of online shopping, and the wide array of brands and products available through e-commerce platforms. The rise of social media marketing and influencer collaborations also significantly drives online sales for nutricosmetic products, making them easily accessible to a global audience.

Nutricosmetics Market Regional Analysis

• North America dominates the nutricosmetics market with the largest revenue share of 90.05% in 2024, driven by rising consumer interest in health-focused beauty products and increased adoption of dietary supplements, as more people prioritize overall wellness alongside appearance
• The widespread availability of nutricosmetics through diverse retail channels such as pharmacies, specialty stores, health and beauty outlets, and rapidly growing e-commerce platforms makes it easier for consumers to access a variety of products, fueling market expansion
• Increasing investments by key players in product innovation, including new formulations with scientifically-backed ingredients, combined with aggressive marketing campaigns and collaborations with influencers, significantly boost consumer awareness and demand for nutricosmetics across North America

U.S. Nutricosmetics Market Insight

The U.S. Nutricosmetics market captured the largest revenue share in north America in 2024, driven by heightened consumer focus on wellness and preventative beauty solutions the rising popularity of collagen supplements and antioxidant-rich products supports market expansion moreover, growing endorsements by dermatologists and increased presence of nutricosmetics in retail and e-commerce channels further boost demand.

Europe Nutricosmetics Market Insight

The Europe nutricosmetics market is anticipated to grow steadily throughout the forecast period, fueled by increasing consumer demand for clean-label and organic products stringent regulatory frameworks ensure high product safety standards, encouraging consumer trust rising awareness about the role of nutrition in skin health supports innovation in ingredient formulations.

U.K. Nutricosmetics Market Insight

The U.K. Nutricosmetics market is expected to expand at a noteworthy pace with market share of 8.05%, supported by the rising trend of integrating beauty with health and a growing interest in natural, plant-based ingredients the growing penetration of online retail and influencer marketing campaigns also enhances consumer engagement and product adoption the market benefits from increasing consumer education around the benefits of nutricosmetics products.

Germany Nutricosmetics Market Insight

The Germany nutricosmetics market is projected to grow significantly driven by the country’s emphasis on sustainability and preference for scientifically backed products consumers are increasingly seeking eco-friendly and ethically sourced nutricosmetics formulations the strong presence of research institutions and innovation hubs accelerates product development and market penetration.

Asia-Pacific Nutricosmetics Market Insight

The Asia-pacific nutricosmetics market is set to register the fastest growth rate during the forecast period due to rapid urbanization rising disposable incomes and increasing beauty consciousness in countries such as China, Japan, and India the rise of digital marketing and e-commerce platforms is making nutricosmetics more accessible to a broader audience in addition, government initiatives promoting health and wellness contribute to market growth.

Japan Nutricosmetics Market Insight

The Japan nutricosmetics market is gaining momentum, driven by a high-tech culture and consumer preference for convenience and safety the aging population is fueling demand for nutricosmetics products that support skin health and overall wellness integration with other wellness technologies and smart health devices is also encouraging adoption among consumers.

China Nutricosmetics Market Insight

The China nutricosmetics market accounted for a major share in the Asia-pacific region in 2024, propelled by rapid urbanization and increasing middle-class spending the government’s push towards smart healthcare and digitalization supports the growth of innovative nutricosmetics products domestic manufacturers’ focus on affordable formulations expands the consumer base significantly the popularity of social media platforms further accelerates consumer awareness and product trial.

Nutricosmetics Market Share

The nutricosmetics industry is primarily led by well-established companies, including:

• Laboratoire Dermatologique ACM (France)
• Forza Industries Ltd. (U.K.)
• Vitabiotics Ltd. (U.K.)
• D-LAB Nutricosmetics (France)
• Skinade (U.K.)
• Amway (U.K.)
• Natrol, LLC (U.S.)
• SOS Hair Care (U.K.)
• WRグループ（米国）
• ファイザー社（米国）
• ロレアルSA（フランス）
• ユニリーバPLC（英国）
• バイヤスドルフAG（ドイツ）
• DSMニュートリショナルプロダクツAG（スイス）
• BASF SE（ドイツ）
• グランビア・ニュートリショナルズ（アイルランド）
• サビンサ・コーポレーション（米国）
• ナチュレックス（ジボダン社）（フランス）
• ニュートラシューティカル・コーポレーション（米国）

世界の栄養化粧品市場の最新動向

• 2022年4月、NykaaはNudge Wellnessの株式60%を取得し、同社を栄養化粧品市場に参入させました。Nykaaはインドに拠点を置く美容、ウェルネス、ファッションのeコマース企業です。
• ハーバライフ・ニュートリションは2021年8月、イスラエルの企業「ライコレッド」から得たトマトエキス「ライコレッド・ニュートリエント・コンプレックス」をベースとした、多成分美容サプリメント「ハーバライフ・スキン・ライコグロー」を2021年8月に発売すると発表した。この新サプリメントには、トマトに含まれる高濃度のリコピンやその他のカロテノイドが含まれている。

SKU-29155