世界のバニラ（B2C）市場 – 業界動向と2029年までの予測

市場分析と洞察

世界のバニラ（B2C）市場は、食品・飲料業界の成長とベーカリー製品の需要増加により、大幅な成長を遂げています。ベーカリー製品を含む食品および飲料製品の需要増加は、世界のバニラ（B2C）市場を牽引すると予想されます。ただし、合成バニラに関連する厳格な政府規制により、予測期間中のバニラ市場の成長は抑制されると予想されます。

Data Bridge Market Research は、世界のバニラ (B2C) 市場は 2022 年から 2029 年の予測期間中に 5.2% の CAGR で成長すると分析しています。

市場の定義

バニラはバニラ属のランから得られるスパイスです。世界中のさまざまな地域で広く栽培されています。また、マダガスカル、メキシコ、インドネシアはバニラ豆の生産をリードしています。バニラ風味はバニラ豆から抽出され、市場では天然バニラエキスと呼ばれています。しかし、消費者の間でバニラ風味の需要が急速に高まっており、バニラ加工業者は再生可能な資源から合成バニラエキスを生産しています。バニラ豆は品質に基づいてグレードA、グレードBなどに分類されます。

同様に、バニラは液体、粉末、ペーストなどさまざまな形に分類されます。バニラビーンズと抽出物は、パン、菓子、乳製品に広く使用されています。さらに、バニラは医薬品やパーソナルケア製品にも幅広く使用されています。

世界のバニラ（B2C）市場の動向

ドライバー

• 食品・飲料業界におけるバニラの需要増加

食品・飲料業界ではバニラの需要が急速に高まっています。バニラエキスは、食品・飲料加工業界では重要な香味料です。食品業界では、バニラは乳製品、ベーカリー製品、加工食品、チョコレート・菓子など、さまざまな食品に添加され、風味や味を高めています。そのため、食品業界でのバニラパウダー、ペースト、液体の需要増加が市場の成長を牽引すると予想されます。

一方、バニラエキスはチョコレート業界では苦味を軽減し、製品の風味を高める上で重要な役割を果たしています。さらに、バニラはカカオブランによって引き起こされるチョコレートの味の変化を隠します。したがって、チョコレート業界におけるバニラの需要の増加は、市場におけるバニラの成長を促進しています。

• 医薬品およびパーソナルケア業界でバニラの需要が増加

近年、世界中の顧客の間で、香りをベースとした化粧品やパーソナルケア製品の需要が高まっています。そのため、バニラ配合化粧品の需要の高まりが、市場におけるバニラの成長を促しています。香りの他に、バニラには肌の損傷を修復できる特別な機能特性があります。

たとえば、バニラには天然の抗酸化物質が豊富に含まれており、フリーラジカルを中和し、皮膚の損傷を軽減するのに役立ちます。その機能特性により、バニラの液体、粉末、ペーストは化粧品に広く使用されています。したがって、化粧品業界でのバニラの使用が増えると、市場の成長が促進されます。さらに、マダガスカルのバニラは、健康な皮膚に関係するビタミンBが豊富なローション、アンチエイジングクリーム、リップクリームなどのパーソナルケア製品に広く使用されています。そのため、化粧品メーカーは製品にバニラを追加しています。

したがって、パーソナルケア製品におけるマダガスカル産バニラの需要の増加が市場の成長を促進するでしょう。

機会

• Rising demand for synthetic vanilla extracts

Although the low production of vanilla beans reduces the production of natural vanilla extracts in the market. To encounter the demand, the vanilla extracts manufacturers are focused on producing synthetic vanilla extract. This further creates an opportunity for vanilla extract producers to expand their value in the global market. As a result of rising consumer preference for vanilla-flavored food products, the food industry demands more synthetic vanilla extract in the market.

In recent years, immense interest has been grown among chemical industries due to the viable opportunity to substitute synthetic vanilla products with renewable resources. According to U.S. regulation, the derivation of vanilla extract from renewable sources can be labeled as natural. Thus, the manufacturers emphasize producing vanilla extract using the biotechnological method.

Restraints/Challenges

• Fluctuating price of raw materials

The demand for vanilla flavors is increasing among industries and customers across the globe. However, the demand for vanilla exceeds the supply of vanilla in the market.

For instance,

• Based on the NPR report, the rising demand for Madagascar vanilla bean increased the product's price by ten times in 2017 compared to previous years. Hence, the increasing price of Madagascar beans will decrease the growth in the market as the customers are sensitive to price.

Similarly, the customers are looking for clean label products and demand natural, and organic products. Therefore, the companies produce vanilla extracts from a natural source to satisfy the customers. Despite that, less raw material availability leads the manufacturers to sell their products at a higher cost. As a result of elevated prices, the demand for vanilla will decline and obstruct the global market's growth.

• Availability of substitute products

Vanilla is the most common flavor among consumers, although the availability of alternative flavors in the market is a major challenge for the growth of vanilla in the market. Maple syrup, almond extract, citrus zest, and others are the substituent flavors available in the market. Maple syrup is a substitute for vanilla extracts which offers a pleasant aroma, and vanilla's mellow flavors.

Maple syrup is ideal for preparing pancakes, cookies, roasted vegetables, and other food applications.

As it is cost-effective, the consumers opt for maple syrup as an alternative to vanilla flavor. Hence, the increasing demand for maple syrup will decline the growth of vanilla in the market. Consequently, almond extract is also used as an alternative source of vanilla extract. Moreover, almond extract is significantly more potent than vanilla flavor. This extract is widely added to baked goods and other desserts to enhance its flavor and taste. Therefore, the rising demand for almond extract in the bakery industry will obstruct the growth of vanilla in the market.

Post COVID-19 Impact Global Vanilla (B2C) Market

Post COVID-19, the demand for vanilla is increased in Asia-pacific region due to change in buying pattern of consumers and gradual shift towards to increasing the demand of variety of flavored products among various end users such as food & beverages, and others. Due to the discontinuation of many strict mandates and restrains manufactures and producers are able to fulfil the demand for vanilla in the region.

The increased demand for different flavored food items enables manufacturers to launch various organic and synthetic vanilla, which has helped the market grow.

Recent Developments

• In January 2020, ADM acquired Yerbalatina Phytoactives, a leading manufacturer of plant-based extracts and ingredients. This acquisition helped in expanding ADM's business in Brazil and strengthening its position in the health & wellness market
• In December 2019, ADM acquired Rodelle, a vanilla ingredient supplier in 2019. Rodelle is a joint venture of Sahanala. Sahanala is the industry's first farmer-owned processor and exporter of vanilla beans. This acquisition enlarges the supply chain and now positioned the ADM as a global industry leader in vanilla and citrus flavor. Hence, it improves the company's share in the market

Global Vanilla (B2C) Market Scope

The global vanilla (B2C) market is segmented into five notable segments based on vanilla type, grade, vanilla origin, form and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Vanilla Type

• Madagascar
• Indonesian
• Mexican
• Synthetic Origin
• Papua New Guinea
• Uganda
• Tahitian
• India
• Tonga
• Others

On the basis of vanilla type, the global vanilla (B2C) market is segmented into Madagascar, Mexican, Synthetic origin, India, Indonesian, Tahitian, Tonga, Papua New Guinea, Uganda and others.

Form

• Liquid
• Powder
• Paste

On the basis of form, the global vanilla (B2C) market is segmented into liquid, powder and paste.

Vanilla Origin

• Natural
• Synthetic

On the basis of vanilla origin, the global vanilla (B2C) market is segmented into natural and synthetic.

Grade

• Grade A (30% Moisture)
• Grade B (20% Moisture)
• Others

On the basis of grade, the global vanilla (B2C) market is segmented into grade A (30% moisture), grade B (20% moisture) and others.

Distribution Channel

• Supermarket
• Hypermarket
• Specialty stores
• Retail stores
• Online
• Others

On the basis of distribution channel, the global vanilla (B2C) market is segmented into supermarket, hypermarket, specialty stores, retail stores, online and others.

Global Vanilla (B2C) Markets Regional Analysis/Insights

The global vanilla (B2C) market analyzed and market size insights and trends are provided based on as referenced above.

The countries covered in the global vanilla (B2C) markets report are U.S., Canada, Mexico, Germany, France, Spain, Turkey, U.K., Netherlands, Russia, Switzerland, Belgium, Luxemburg, Italy, Rest of Europe, China, India, Japan, Australia, South Korea, Malaysia, Singapore, Thailand, New Zealand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, South Africa, Egypt, Saudi Arabia, U.A.E, Israel, Rest of Middle East and Africa.

North America is expected to lead the global vanilla (B2C) market due to its increasing use in various end-use industries such as food, beverages, pharmaceuticals and others.

The country section of the report also provides individual market impacting factors and changes in regulations in the market that impact the current and future trends of the market. Data points, such as new and replacement sales, country demographics, disease epidemiology, and import-export tariffs, are some of the major pointers used to forecast the market scenario for individual countries. In addition, the presence and availability of brands and their challenges faced due to high competition from local and domestic brands, and the impact of sales channels are considered while providing forecast analysis of the country data.

Competitive Landscape and Global Vanilla (B2C) Market Share Analysis

The global vanilla (B2C) market competitive landscape provides details of the competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points are only related to the companies’ focus on the global vanilla (B2C) market.

Some of the major players operating in the global vanilla (B2C) market are McCormick & Company, Inc., Nielsen-Massey Vanillas, Inc., Madagascar Vanilla Company LLC, Vanilla Pura, Boston Vanilla Bean Company, Native Vanilla, Heilala Vanilla US., Daintree Vanilla & Spice, Lemur International, Inc, Venui Vanilla, Apex Flavor, and others.

Research Methodology

データ収集と基準年分析は、大規模なサンプル サイズのデータ​​収集モジュールを使用して行われます。市場データは、市場統計モデルとコヒーレント モデルを使用して分析および推定されます。さらに、市場シェア分析と主要トレンド分析は、市場レポートの主要な成功要因です。DBMR 調査チームが使用する主要な調査方法は、データ マイニング、データ変数の市場への影響の分析、および一次 (業界の専門家) 検証を含むデータ三角測量です。これとは別に、データ モデルには、ベンダー ポジショニング グリッド、市場タイムライン分析、市場概要とガイド、企業ポジショニング グリッド、企業市場シェア分析、測定基準、グローバル対地域、ベンダー シェア分析が含まれます。さらに問い合わせる場合は、アナリストへの電話をリクエストしてください。

SKU-68575