Asia-Pacific Tomatoes Market – Industry Trends and Forecast to 2030

Asia-Pacific Tomatoes Market Analysis and Insights

Asia-Pacific tomatoes market is gaining significant growth due to the increased usage of tomatoes in various cuisines and processing units. Tomatoes are used in producing different types of tomato products and have huge demand in the market. They are not only good in taste but also provide health benefits to humans.

The factors driving the market growth are growing demand for tomatoes in food processing industries as well as the development and production of new varieties of tomatoes in the market. The factor restraining the market growth is fluctuations in the prices of tomatoes, which depend on various factors such as rain, temperature, and season. The opportunity for market growth is growing tomatoes with the help of Artificial Intelligence (AI). Some of the factors that challenge market growth are rising post-harvesting losses due to lack of storage facilities.

Market players are more focused on new product development, partnership, and other strategies to increase their market share. Therefore, the rising standards and regulations laid by governmental bodies have to be followed by the manufacturer to sell their products into the market and to ensure the demand for consumers will boost the market growth. Whereas, the lack of technical expertise in small enterprises is likely to restrict market growth in the region.

Data Bridge Market Research analyzes that the Asia-Pacific tomatoes market will grow at a CAGR of 3.3% during the forecast period of 2023 to 2030.

Market Definition

Tomatoes are basically round-shaped vegetables that can be eaten cooked or uncooked. They are edible, pulpy berries of the herb Solanum lycoperscium. They are of many colors such as red, yellow, orange, and many more. They are of many varieties having different tastes and applications.

Tomatoes have a wide application in the food and beverages industry. They are used in the production of soups, sauces, purees, juices, and ketchup among others. They are also used as raw vegetables in burgers, sandwiches, salads, pizza, and many more.

Tomatoes are an essential source in food processing industries having wide applications and also contain essential components useful for the human body. They help in maintaining blood pressure and healthy skin and also have anti-inflammatory action.

Asia-Pacific Tomatoes Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:

Drivers

• Government Initiatives to Boost Tomato Production and the Agricultural Sector

With the increasing population and higher demand for fruits and fresh vegetables, the government has put several efforts into increasing the production and processing of the crops. Through much R&D in science and technology, the government has come up with many initiatives to increase tomato production to fulfill the demand for tomatoes and other agricultural products. The government funds research institutions such as the California Tomato Research Institute, Agriculture Research Service (ARS), and ICAR-IIHR in India to develop new varieties such as Pusa Ruby, Pusa Gaurav, and Chhuhara. These high-yielding varieties give more yield and are also more disease and pest-resistant, which is very important for higher production and makes them less prone to natural disasters.

• Increased Development of New Tomato Varieties

Cultivating new plant varieties can help farmers grow more food and adapt to climate change. This also helps scientists learn more about how plants are affected by climate change and drought and can help refine and improve the plant breeding process in many ways. The rising healthcare expenditure increased life expectancy, and the desire of older people to improve their quality of life have all emphasized more scientific developments. Using bioactive substances at higher concentrations than usual is one of the tactics used in developing functional foods. Despite not being particularly abundant in vitamins and antioxidants, tomatoes have emerged as an intriguing antioxidant source due to their widespread consumption. Researchers are highly interested in the enzymatic properties of tomatoes because of their easy availability. For instance, tomatoes are the first dietary source of lycopene, the second source of vitamin C and carotene, and the third dietary source of vitamin E in Spain. The carotenoid content and its implications on health have received special attention from scientists.

Restraint

• Increasing Environmental Elements and Climate Conditions

Environment change affects food system sustainability by influencing farmer livelihoods, consumer choices, and food security through changes in agroecosystems' natural and human components. Annual precipitation and heavy rainfall events are becoming more common, especially in the spring. An excessive amount of spring rain slows crop establishment, interrupts planting, increases the prevalence of several fungal and bacterial crop diseases, and might cause labor problems due to delaying field operations. Variations in temperature and precipitation directly impact the quantity and quality of tomato crop production and indirectly impact the scheduling of important farm operations and the economic effects of pests, weeds, and diseases. Adverse weather conditions also hamper the supply chain and transportation of tomatoes.

Opportunity

• Wide Range of Applications in the Food and Beverages Sector

In the food and beverages industry, tomatoes are used in various forms and as a fresh component, including frozen, dried, pureed, sauces, and powder. The flexibility of these many tomato-based applications is growing daily, eventually opening up opportunities for the food processing industries to produce various tomato-based products. Due to customer habituation with the flavor and taste of tomatoes, tomatoes have greatly increased in popularity. Additionally, processed foods and snacks frequently utilize tomato paste, purees, sauces, powders, and other ingredients. Developing more specialized food production technologies aids in discovering new applications for tomatoes in the food industry. These factors will continue creating profitable business opportunities for established market players and new entrepreneurs.

Challenge

• Rising Post Harvesting Losses due to Lack of Storage Facility

Despite the driving factors and the opportunities available in the market for tomato demand globally, there is a certain challenge faced by the farmer and the supplier that affects the supply of tomatoes. The challenge is post-harvest losses because of the perishable nature of tomatoes and the lack of storage facilities after harvesting and during transportation. Post-harvest losses are primarily caused by rotting, mechanical damage, poor handling, inappropriate temperature, relative humidity management, and hygiene issues during handling. Post-harvest losses cause the product's quality to decline, eventually lowering its price and negatively influencing market expansion.

Post-COVID-19 Impact on Asia-Pacific Tomatoes Market

Post the pandemic, the demand for tomatoes increased as there was an allowance for fruits and vegetables during the lockdown time and demand for vegetables increased at that time. Tomatoes having properties of increasing immunity led to the high demand during COVID-19.

Recent Developments

• In January 2021, the Organic Produce Network, the organic tomato market was extremely active, according to Ricardo Crisantes, Chief Commercial Officer at Wholesum in Nogales, Arizona, and supply often lagged behind demand daily.
• In March 2020, "Organic Marketing Tomatoes for Maximum Sales" entitled article published by PHOENIX MEDIA NETWORK, INC. PUBLICATION stated that customers are reportedly interested in purchasing organic tomatoes despite their high price because of their health benefits.

Asia-Pacific Tomatoes Market Scope

Asia-Pacific tomatoes market is segmented into five notable segments based on type, product type, category, end user, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Cherry Tomatoes
• Grape Tomatoes
• Roma Tomatoes
• Tomatoes On The Vine
• Beefsteak Tomatoes
• Heirloom Tomatoes
• Green Tomatoes
• Others

Based on type, the Asia-Pacific tomatoes market is segmented into cherry tomatoes, grape tomatoes, roma tomatoes, tomatoes on the vine, beefsteak tomatoes, heirloom tomatoes, green tomatoes, and others.

Product Type

• Fresh
• Frozen
• Dried

Based on product type, the Asia-Pacific tomatoes market is segmented into fresh, frozen, and dried.

Category

• Conventional
• Organic

Based on category, the Asia-Pacific tomatoes market is segmented into conventional and organic.

End User

• Food Service Industry
• Household/Retail Industry

Based on end user, the Asia-Pacific tomatoes market is segmented into food service industry and household/retail industry.

Distribution Channel

• Direct
• Indirect 

Based on distribution channel, the Asia-Pacific tomatoes market is segmented into direct and indirect.

Asia-Pacific Tomatoes Market Regional Analysis/Insights

The Asia-Pacific tomatoes market is analyzed and market size insights and trends are provided by country, type, product type, category, end user, and distribution channel as referenced above.

The countries covered in this report are China, India, Japan, Indonesia, Australia, South Korea, Philippines, Malaysia, Thailand, Vietnam, New Zealand, Singapore, Taiwan, and rest of Asia-Pacific.

China is expected to dominate the Asia-Pacific tomatoes market in terms of market share and revenue. It is estimated to maintain its dominance during the forecast period due to growing demand for these tomatoes, which is the major reason for growth of tomatoes in Asia-Pacific region.

The region section of the report also provides individual market impacting factors and changes in regulations in the market that impact the current and future trends of the market. Data points, such as new and replacement sales, country demographics, disease epidemiology, and import-export tariffs, are some of the major pointers used to forecast the market scenario for individual countries. In addition, the presence and availability of Asia-Pacific brands and their challenges faced due to high competition from local and domestic brands and the impact of sales channels are considered while providing forecast analysis of the country data.

Competitive Landscape and Asia-Pacific Tomatoes Market Share Analysis

The competitive Asia-Pacific tomatoes market provides details about the competitors. Details include company overview, company financials, revenue generated, market potential, investment in R&D, new market initiatives, Asia-Pacific presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points are only related to the companies' focus on the market.

Some of the major players operating in the Asia-Pacific tomatoes market are Sahyadri Farms Post Harvest Care Ltd. and MASTRONARDI PRODUCE LTD. among others.

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