Global Fortified Water Market – Industry Trends and Forecast to 2029

Fortified Water Market Analysis and Size

Water is an essential part of our lives. The flavours improve the taste of the water while also providing numerous health benefits such as blood regulation, weight management, and appetite control. It's also a good replacement for soda and other artificial beverages. Consumers are turning away from aerated and sugary artificial drinks in favour of healthier alternatives. The fortified water market is gaining traction as consumers' preference for nutrient-based drinks grows.

Data Bridge Market Research analyses that the fortified water market which was growing at a value of 6.17 billion in 2021 and is expected to reach the value of USD 10.21 billion by 2029, at a CAGR of 6.50% during the forecast period. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Fortified Water Market Scope and Segmentation

Market Definition

Fortified water is a type of beverage that contains extra nutrients and flavours like vitamins, minerals, and natural or artificial flavours. In general, fortified water contains less sugar than soda or any other soft drink of the same size, and depending on the type of beverage, it also provides minerals or vitamins to the user.

Fortified Water Market Dynamics

Drivers

• Consumer growing preference toward healthier and balanced alternatives

Rapid urbanisation and the growing adoption of a healthy lifestyle by city dwellers who prefer fortified water are driving market development. Fortified water is more popular than soft drinks because it contains no added sugar or other synthetic additives such as preservatives, flavours, or colours. Consumers are increasingly turning away from high-sugar and unnatural beverages in favour of healthier or more balanced alternatives.

• Innovation and introduction of advanced products due to growing R&D activities

Leading market brands are investing in and focusing on new technologies to establish market dominance. R&D is constantly being carried out in order to provide advanced products to consumers based on their preferences. The growth of the fortified water market has been fuelled by mass merchandising, branding, and strong supply chains.

Opportunity

As a result of the strong distribution network, numerous hypermarkets and supermarkets are sprouting up. The fortified water market is expanding at an exponential rate as a result of consumers' positive responses to various marketing strategies such as bundling and distribution. Leading brands are embracing online sales channels as a result of the global pandemic outbreak. The online presence of fortified water sparked sales and generated significant revenue streams for market participants.

Restraints

Volatility in packaging material prices will likely stymie the growth of the fortified water market during the forecast period.

Fortified water market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the fortified water market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

COVID-19 Impact on Fortified Water Market

The COVID-19 pandemic wreaked havoc on food and beverage supply chains all over the world. The perception of the risk associated with COVID-19 has changed consumer consumption habits. Fear of possible food and beverage shortages has fuelled the hoarding trend. The hoarding increased demand for food and beverage products, but the industries were unable to meet this market demand. The vaccination campaign and lockdown practises to prevent the virus's global spread are likely to aid market growth in regaining its place in the beverage sector.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• December 2020 - The most recent seasoned carbonated sweet Rhubarb and Raspberry Tonic Water has been added to Fever-extensive Tree's range. The drink is made with tart 'Timperley Early' rhubarb from a Norfolk ranch and rich raspberries from Scotland's Strathmore valley. The seasoned water contains naturally inferred fixings and contains no fake sugar.
• July 2020 - Phocus has released its most recent Cola seasoned water, which expands the company's current offering of Grapefruit, Peach, Yuzu and Lime, Blood Orange, Natural, and Cucumber.

Global Fortified Water Market Scope

Fortified water market is segmented on the basis of ingredient, function, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Ingredient

• Vitamins
• Minerals
• Electrolytes
• Herbal Supplements
• Antioxidants
• Oxygen
• Fruit Extracts
• Others

Function

• Health & Wellness
• Energy & Rejuvenation
• Weight Management
• Hydration

Distribution channel

• Supermarket/Hypermarket
• Specialty Store
• Online Stores
• Others

Fortified Water Market Regional Analysis/Insights

The fortified water market is analysed and market size insights and trends are provided by country, ingredient, function, and distribution channel as referenced above.

The countries covered in the fortified water market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Europe dominates the fortified water market due to rising consumer preferences for fortified water as well as rising awareness of the benefits.

Asia-Pacific is expected to grow during the forecast period of 2022 to 2029 due to rising population and disposable income.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Fortified Water Market Share Analysis

Fortified water market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to fortified water market.

Some of the major players operating in the fortified water market are:

• PepsiCo (U.S.)
• Nestlé, A.G. (Switzerland)
• The Coca-Cola Company. (U.S.)
• CG Roxane, LLC (U.S.)
• Tempo Beverage Ltd (Israel)
• Keurig Dr Pepper Inc. (U.S.)
• Dr Pepper/Seven Up, Inc (U.S.)
• Ferrarelle (Italy)
• SANPELLEGRINO (Italy)
• Reignwood Investments U.K. Ltd (U.K.)
• LaCroix Beverages, Inc. (U.S.)
• GEROLSTEINER BRUNNEN GMBH & CO. KG (Germany)
• Mountain Valley Spring Water (U.S.)

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