North America Tomatoes Market – Industry Trends and Forecast to 2030

North America Tomatoes Market Analysis and Insights

North America tomatoes market is gaining significant growth due to the increased usage of tomatoes in various cuisines and processing units. Tomatoes are used in producing different types of tomato products and have huge demand in the market. They are not only good in taste but also provide health benefits to humans.

The factors driving the market growth are growing demand for tomatoes in food processing industries as well as the development and production of new varieties of tomatoes in the market. The factor restraining the market growth is fluctuations in the prices of tomatoes, which depend on various factors such as rain, temperature, and season. The opportunity for market growth is growing tomatoes with the help of artificial intelligence (AI). Some of the factors that challenge market growth are rising post-harvesting losses due to lack of storage facilities.

Market players are more focused on new product development, partnership, and other strategies to increase their market share. Therefore, the rising standards and regulations laid by governmental bodies have to be followed by the manufacturer to sell their products into the market and to ensure the demand for consumers will boost the market growth. Whereas, the lack of technical expertise in small enterprises is likely to restrict market growth in the region.

Data Bridge Market Research analyzes that the North America tomatoes market is expected to reach the value of USD 28,831.01 million by 2030, at a CAGR of 3.0% during the forecast period.

Market Definition

Tomatoes are basically round-shaped vegetables that can be eaten cooked or uncooked. They are edible, pulpy berries of the herb Solanum lycoperscium. They are of many colors such as red, yellow, orange, and many more. They are of many varieties having different tastes and applications.

Tomatoes have a wide application in the food and beverages industry. They are used in the production of soups, sauces, purees, juices, and ketchup among others. They are also used as raw vegetables in burgers, sandwiches, salads, pizza, and many more.

Tomatoes are an essential source in food processing industries having wide applications and also contain essential components useful for the human body. They help in maintaining blood pressure and healthy skin and also have anti-inflammatory action.

North America Tomatoes Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:

Drivers

• Rising Domestic and International Demand for Tomatoes

The increase in tomato demand is due to improved efficiency at the grower and processor levels. Consumption of fresh fruit and vegetables is increased, driven by increasing consumer awareness of the benefits of adopting a diet rich in fruits and vegetables and public initiatives to promote their consumption. Tomato demand has increased significantly due to increased population, rising consumer demands for nutritious and healthy food, and potential use of improved technologies also due to concurrent developments in the areas of cold chain infrastructure, increase in productivity and quality through research, and modern post-harvest technologies.

• Surging Growth For Tomatoes In The Food Processing Industry

The B2B market needs tomatoes since they are utilized as a raw material to make other processed tomato products. Tomatoes are used in various forms, including juice, paste, puree, diced/peeled tomatoes, ketchup, pickles, sauces, and ready-to-eat curries. There are numerous uses for processed tomato products in the food sector such as in snacks, culinary, hotels, restaurants, and fast food retail chains. They can be eaten both cooked and uncooked and have a high demand in the North America market. Because of rapid urbanization, consumers in emerging and developed countries are enticed to eat readymade foods and tomato-processed products. To meet the growing demand, processed food manufacturers and tomato paste processors focus on ready-to-eat products.

Additionally, the range of tomato processed foods is expanding with the introduction of various tomato products, including powder-based products. Tomato paste and tomato puree are the primary processed tomato products. Secondary processed products for tomatoes are made possible by processing primary products. The main market for tomato paste and puree is the ketchup and sauce sector. The beverage and food industry is the second largest user of tomato paste and puree.

Restraints

• Fluctuations in the Prices of Tomatoes

Volatile and unpredictable North America marketplaces have far-reaching consequences for industrial companies. Unanticipated barriers such as rising energy costs and unexpected variations in raw material pricing are disrupting supply chains and making it harder for businesses to stay profitable. Variations in the prices of raw materials for making sauces, dressings, and condiments hot fill bottle packaging put up additional costs on the price of the finished product. A bumper crop or crop disaster in a major production region can change tomato prices quickly.

The prices of tomatoes are volatile as it depends on various factors such as seasonality in production, unseasonal rains, and prolonged drought. It also depends on location, preferences, consumers' age, and consumer buying power. Due to its seasonality, prices increase when the product is out of season and decreases when it is in season.

• Increasing Environmental Elements and Climate Conditions

Environment change affects food system sustainability by influencing farmer livelihoods, consumer choices, and food security through changes in agroecosystems' natural and human components. Annual precipitation and heavy rainfall events are becoming more common, especially in the spring. An excessive amount of spring rain slows crop establishment, interrupts planting, increases the prevalence of several fungal and bacterial crop diseases, and might cause labor problems due to delaying field operations. Variations in temperature and precipitation directly impact the quantity and quality of tomato crop production and indirectly impact the scheduling of important farm operations and the economic effects of pests, weeds, and diseases. Adverse weather conditions also hamper the supply chain and transportation of tomatoes.

Furthermore, temperature increases cause faster crop growth, resulting in shorter cropping seasons and lower yields. An increase in tropospheric (or ground-level) ozone leads to an increase in oxidative stress in plants, which inhibits photosynthesis and slows plant growth. Extreme events, especially floods and droughts, can harm crops and reduce yields, ultimately affecting the tomato market.

Opportunity

• Growing Tomatoes Using Artificial Intelligence (AI)

AI is a wide-ranging branch of computer science engaged in building smart machines capable of performing tasks that typically require human intelligence. It is a growing part of everyday life and is used in the agricultural sector. AI technology is focused on solving various problems to increase and optimize production and operation processes.

Advanced computational approaches are used in AI to solve many real-world issues. These methods can be used in the agricultural industry to conduct original research that will enhance the kind, speed, new variety, and protection. AI can automatically check crop quality, yield, pH value, nutrient proportion, amount of water needed, humidity, and oxygen components. Many nations use mini-bots to assess crop quality and ripeness in the agricultural industry. Mini-bots harvest ripe fruit and vegetables without damaging tomatoes' delicate skin.

Challenge

Scarcity of Water Resources and Salinity of Groundwater

Food production is greatly impacted by water scarcity. Without water, individuals lack the means to water their crops and, as a result, cannot feed the rapidly expanding population. According to the International Water Management Institute, agriculture competes continually with home, industrial, and environmental applications for a limited water supply, accounting for around 70% of North America water withdrawals.

Thus, the growth of the market is hindered due to high prices of raw materials as well as high building cost of these tables. This may challenge the growth of the North America tomatoes market.

Post-COVID-19 Impact on North America Tomatoes Market

Post the pandemic, the demand for tomatoes increased as there was an allowance of fruits and vegetables during the lockdown time and demand for vegetables increased at that time. Also, tomato having properties of increasing immunity led to high demand during COVID-19 time.

Recent Developments

• In September 2022, according to a USDA report, U.S. FTA (Free Trade Agreements) partners reported an annual increase in agricultural exports of the country ranging from 5% (Canada) to 46.2 % (Singapore) in the five years after the signing of their trade agreements.
• In March 2022, according to an article published in Fresh Plaza, Cherry tomato sales climbed 12.04% annually from January to March 2022, while their value increased 12.6% annually in the Jiaxing fruit market in China. Cherry tomato transaction volume climbed by 23.47% year on year, and transaction volume increased by 35.30% year on year.

North America Tomatoes Market Scope

North America tomatoes market is segmented into five notable segments based on type, product type, category, end user, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Type

• Cherry Tomatoes
• Grape Tomatoes
• Roma Tomatoes
• Beefsteak Tomatoes
• Heirloom Tomatoes
• Tomatoes On The Vine
• Green Tomatoes
• Others

Based on type, the North America tomatoes market is segmented into cherry tomatoes, grape tomatoes, roma tomatoes, beefsteak tomatoes, heirloom tomatoes, tomatoes on the vine, green tomatoes, and others.

Product Type

• Fresh
• Frozen
• Dried

Based on product type, the North America tomatoes market is segmented into fresh, frozen, and dried.

Category

• Conventional
• Organic

Based on category, the North America tomatoes market is segmented into conventional and organic.

End User

• Food Service Industry
• Household/Retail Industry

Based on end user, the North America tomatoes market is segmented into food service industry and household/retail industry.

Distribution Channel

• Direct
• Indirect

Based on distribution channel, the North America tomatoes market is segmented into direct and indirect.

North America Tomatoes Market Regional Analysis/Insights

The North America tomatoes market is analyzed and market size insights and trends are provided by country, type, product type, category, end user, and distribution channel as referenced above

The countries covered in this report are the U.S., Canada, and Mexico.

The U.S. is expected to dominate the North America tomatoes market in terms of market share and revenue. It is estimated to maintain its dominance during the forecast period due to the growing demand for these tomatoes, which is the major reason for the growth of tomatoes in the North America region.

The region section of the report also provides individual market impacting factors and changes in regulations in the market that impact the current and future trends of the market. Data points such as new and replacement sales, country demographics, disease epidemiology, and import-export tariffs are some of the major pointers used to forecast the market scenario for individual countries. In addition, the presence and availability of North America brands and their challenges faced due to high competition from local and domestic brands and the impact of sales channels are considered while providing forecast analysis of the country data.

Competitive Landscape and North America Tomatoes Market Share Analysis

The competitive North America tomatoes market provides details about the competitors. Details include company overview, company financials, revenue generated, market potential, investment in R&D, new market initiatives, North America presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points are only related to the companies' focus on the market.

Some of the major players operating in the North America tomatoes market are Houwelings, Ontario Processing Vegetable Growers, Tomato Growers Supply Company, Magic Sun, PACIFIC RIM PRODUCE, Mucci Int'l Mrktg Inc., West Coast Tomato, LLC, Royalpride, Nature Fresh Farms, REDSTAR Sales BV, Streef Produce Ltd., Hnatiuk Gardens, Aylmer Family Farm, Exeter Produce, and AppHarvest among others.

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