Europe Lawn and Gardening Consumables Market – Industry Trends and Forecast to 2030

Europe Lawn and Gardening Consumables Market Analysis and Size

Europe lawn and gardening consumables market is being driven by the increasing adoption of organic farming and landscaping, and it is an important driver for the Europe lawn and gardening consumables market. Moreover, rise in spending on home decor and renovation and growth in the scope of gardening in commercial and residential spaces are expected to propel the Europe lawn and gardening consumables market growth. However, harmful lawn and gardening consumables market are health hazards and environmental concerns associated with the use of pesticides and fertilizers, and lack of awareness regarding gardening products and practices may restrain the market growth.

Data Bridge Market Research analyses that the Europe lawn and gardening consumables market is expected to reach the value of USD 19,615,017.91 thousand by 2030, at a CAGR of 4.2% during the forecast period.

Market Definition

A lawn is an area that is covered with soil, grass, and durable plants, which are sustained at short heights using lawn movers. A garden is a well-planned area where ornamental plants, pinnacle plants, bushes, basils, or large trees are grown to maintain a healthy environment. Lawn and garden consumables refer to various products used for the regular maintenance and landscaping of lawns and gardens. Common lawn and garden consumables include pesticides, fertilizers, seeds, outdoor furniture, gardening tools, equipment, and storage. They help improve the soil structure, increase the aesthetic appeal of the space, prevent the overgrowth of plants, and control weed growth. Moreover, lawn and garden consumables also assist in filtering dust and other pollutants from the air, reducing soil erosion, curbing pollution, and enhancing indoor air quality. As a result, they have gained traction across the residential, commercial, and industrial sectors.

Europe Lawn and Gardening Consumables Market Dynamics

This section deals with understanding the market drivers, opportunities, restraints, and challenges. All of this is discussed in detail as below:

Drivers:

• INCREASING ADOPTION OF ORGANIC FARMING AND LANDSCAPING

Increasing inclination towards organic farming and landscaping is likely to fuel the demand for lawn and gardening consumables in European countries among consumers. Both lawns and gardens require time-to-time maintenance of plants, and the use of fertilizers and pesticides becomes a necessity for controlling growth and watering plants. This is anticipated to boost the demand for lawn consumables, driving the overall development of the Europe lawn & garden consumables market. The use of lawn and gardening consumables have various benefits, which include improving soil, curbing carbon emissions, cleaning the air, trapping storm water runoff, and maintaining an overall healthy environment. These benefits are estimated to fuel the growth of the Europe lawn and gardening consumables market.

• RISING SPENDING ON HOME DECOR AND RENOVATION

The growing number of renovation projects for residential and commercial sectors is expected to act as a huge driver for the growth of the Europe lawn and gardening consumables market. Renovating outdoor spaces is one of the emerging trends among the residential, commercial, and industrial sectors as they not only weave natural aesthetics into the infrastructure but also increase its value and appeal. This scenario is expected to propel the growth of the market.

In addition, consumers continued interest in gardening activities will drive the demand for lawn and gardening consumables in the residential market, wherein users are more inclined towards purchasing value-added products for lawn care and vegetable and flower gardening. Moreover, the increasing number of construction projects, coupled with rising renovation activities, is driving the demand for lawn and gardening consumables in this sector.

• GROWTH IN  SCOPE OF GARDENING IN COMMERCIAL AND RESIDENTIAL SPACES

Lawn and garden spaces add an aesthetic look to one’s surroundings and are multifunctional as they can be used as a play area for kids, relaxation purposes, outdoor meeting spots, outdoor kitchens and others across both residential and commercial infrastructures. The rising trend of urban green parks and spaces is anticipated to offer huge lawn and gardening consumables market growth opportunities. In addition, with the increase in environmental degradation due to rising urbanization and industrialization, governments across nations are launching various schemes to develop green parks and spaces. In the commercial segment, the growth and demand for lawn and gardening consumables can be attributed to the rising number of outdoor restaurants and cafes. The increasing trend of upgrading outdoor space of various commercial infrastructures such as hotels, entertainment parks, and corporate offices, among others, to increase their value is anticipated to drive the market growth. Furthermore, the increasing commercial construction activity globally is anticipated to drive the segment's growth.

With the expansion of housing and commercial construction, the market for lawn and gardening consumables is bound to witness growth in the interior decoration industry. 

RESTRAINTS

• HEALTH HAZARDS AND ENVIRONMENTAL CONCERNS ASSOCIATED WITH THE USE OF PESTICIDES AND FERTILIZERS

Health hazards and environmental concerns associated with the use of pesticides and fertilizers are expected to hamper market growth for the Europe lawn and gardening consumables market.

Despite the benefits offered by pesticides and fertilizers, they can be hazardous to both humans and the environment. Countless chemicals are environmentally stable, prone to bioaccumulation, and toxic. Because some pesticides can persist in the environment, they can remain there for years. Environmental contamination or occupational use can expose the general population to pesticide residues, including physical and biological degradation products present in the air, water, and food. Pesticides can reach surface water through runoff from treated plants and soil. Contamination of water by pesticides is widespread. Heavy treatment of soil with pesticides can cause populations of beneficial soil microorganisms to decline. Pesticides can contaminate soil, water, turf, and other vegetation. In addition to killing insects or weeds, pesticides can be toxic to a host of other organisms, including birds, fish, beneficial insects, and non-target plants. Insecticides are generally the most acutely toxic class of pesticides, but herbicides can also pose risks to non-target organisms.

• LACK OF AWARENESS REGARDING GARDENING PRODUCTS AND PRACTICES

Gardens in residential and commercial spaces provide opportunities for psychological and physical health benefits, yet this has received less attention in terms. The creation of a lawn and gardening is among the popular pastime in some cultures. Gardening includes the cultivation of food crops for home consumption but also the growing of ornamental plants for aesthetic purposes. However, consumers lack awareness regarding certain gardening consumables, products and practices, which is restraining the development of the Europe lawn and gardening consumables market.

Moreover, some residents have felt the need to garden to keep their residence tidy, fit in with conventions, or address peer pressure, and may see garden activities as a chore. Many consumers lack awareness regarding various gardening practices such as overwatering, under-watering, non-conducive temperature or humidity, insect attacks, and root rot among others.

CHALLENGE

• STRINGENT REGULATIONS REGARDING USAGE OF INSECTICIDES AND PESTICIDES

Stringent regulations on the usage of insecticides and pesticides, along with issues of sustainability regarding non-biodegradable fertilizers, pose a challenge to the market growth. Therefore, the implementation of tight laws governing insecticides and pesticides limits market development. This is because insecticides and pesticides include harmful compounds that can have short-term and chronic adverse health effects on humans. Additionally, the overuse of insecticides and pesticides may harm flowers and plants. In response, several governments have set up laws and regulations for insecticides and pesticides for agriculture activities, which is likely to further challenge the market growth.

OPPORTUNITIES

• NEW PRODUCT DEVELOPMENTS IN TERMS OF THE INCLUSION OF VALUE-ADDED FEATURES IN LANDSCAPE PRODUCTS

Aesthetic landscapes surrounding homes as well as large offices, commercial buildings, and corporate campuses, are becoming popular in high-income segments such as large business owners and institutional clients. Thus, the growing interest of the population in enhancing landscape beauty is expected to drive the Europe lawn and gardening consumables market growth. The industry has witnessed an increase in demand for landscaping and gardening activities, and there is a wide availability of advanced tools, products, plants, materials, and equipment.

Growing technical innovations, ornate hardscaping, contemporary features, lush gardens, and smart irrigation are all trending in the European region and countries, and this is anticipated to influence the gardening market. The demand for lawn & gardening consumables is anticipated to be driven by the advancements in lawn equipment technology and green construction initiatives, increasing demand for green solutions in developing countries. Rising demand for modern-designed gardens and lawn equipment is anticipated to bolster the growth. The increase in the availability of newly invented products is encouraging more end-users to buy gardening products. Moreover, the COVID-19 pandemic has emerged as a supportive factor as customers are spending more time in their residential areas.

• INCREASING SPENDING ON SMART FEATURES OF GARDENING EQUIPMENT

Ground coverings, planting materials, hardscaping, and outdoor specialties are some of the common activities likely to drive the demand for lawn and gardening consumables products in the European market. Growing demand for gardening equipment is also expected to contribute to the Europe market growth. Furthermore, the growing trend of the outdoor kitchen, which is generally constructed using large volumes of hardscaping products, is expected to boost the demand for lawn and gardening consumable products.

Moreover, the rise in demand for smart gardening techniques, including Global Positioning System (GPS) technology, auto brake system, uniform cutting, and others, is expected to host lucrative opportunities for the Europe lawn and gardening consumables market. Smart gardening practices and techniques enable end-users to make gardening simpler and help in on-time maintenance.

Recent Developments

• In November 2022, Bayer AG offered a New Luna brand fungicide. The dynamic fungicide provides growers with another form of defense to help control problematic diseases like scab, melanose, powdery mildew and gummy stem blight.
• In November 2022, MDF ITALIA SRL was enlighted that the Universal collection seat by Jean Marie Massaud has been awarded the Archiproducts Design Awards 2022 in the "furniture" category.

Europe Lawn and Gardening Consumables Market Scope

Europe lawn and gardening consumables market is categorized into two notable segments, by product and end use. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

PRODUCT

• Gardening Consumables
• Lawn Products

On the basis of product, the market is segmented into gardening consumables and lawn products.

END USE

• Household/Residential
• Commercial
• Industrial

On the basis of end use, the market is segmented into household/residential, commercial and industrial.

Europe Lawn and Gardening Consumables Market Regional Analysis/Insights

Europe lawn and gardening consumables market is analyzed, and market size insights and trends are provided by country on product and end use, as referenced above.

The countries covered in the Europe lawn and gardening consumables market report are Germany, France, Italy, Spain, Austria, Sweden, Czechia, Greece, Poland, Romania, Finland, Latvia, Denmark, Lithuania, Portugal, Estonia, Hungary, Slovakia, Bulgaria, Ireland, Croatia, Belgium, Netherlands, Slovenia, Cyprus, Luxembourg, and Malta.

Germany is dominating the Europe lawn and gardening consumables market because of the increasing adoption of organic farming and landscaping. However, health hazards and environmental concerns associated with the use of pesticides and fertilizers and a lack of awareness regarding gardening products and practices may restrict the growth of the market.

The country section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Asia-Pacific brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Europe Lawn and Gardening Consumables Market Share Analysis

 Europe lawn and gardening consumables market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Asia-Pacific presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies focus on the Europe lawn and gardening consumables market.

Some of the major players operating in the Europe lawn and gardening consumables market are Yara, Bayer AG, avenit AG, Internetagentur, Garden Furniture Spain, Siesta Furniture Sl, Furniture Express Spain., DOW, GARDENA, Borealis AG., Novoenzymes, Hartman, MDF ITALIA SRL and Bridgman among others.

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