Europe Turf Market – Industry Trends and Forecast to 2029

Market Analysis and Size

The wide diversity that exists in industrial environments has led to the need to develop new products that need to be tailored to ensure performance under very specific conditions to meet the needs of multiple market segments. The right turf type can help ensure the reliability of the field and the ideal system operation, other than that, they can also provide effective and more trusted structures, facilitating system deployment and reducing the need for maintenance that may lead to customer loss. The Europe turf market is growing rapidly due to due to the rise in demand of artificial turf in the market. The companies are even launching new products to gain a larger market share.

Data Bridge Market Research analyses that the Europe turf market is expected to reach the value of USD 1,731.39 million by 2029, at a CAGR of 8.4% during the forecast period. “Artificial Turf " was the hi-tech solution to the problem of finding an alternative to natural grass. It looked good, but it was not player-friendly.  Injuries increased, and the artificial grass caused “burns” on those players who hit the turf and ball-bounce off the artificial grass was unpredictable.
Therefore, there were a few obstacles to be overcome before we could be well served by the specialized sports turfs of recent times. The Europe Turf market report also covers pricing analysis, patent analysis, and technological advancements in depth.                      

Market Definition

Artificial turf was the hi-tech solution to the problem of finding an alternative to natural grass. Artificial, real and hybrid turf is a surface of synthetic fibres made to look like natural grass. It is most often used in arenas for sports that were originally or are normally played on grass. However, it is now being used on residential lawns and commercial applications as well. Turfs are an integral part of any type of sports such as hockey, basketball and cricket. These connectors are good for relatable connections. You can use fibre optic connectors for flexibility and termination. There are different types of turfs are available in the market according to height of the grass short, medium and long.

Europe Turf Market Dynamics

This section deals with understanding the market drivers, opportunities, restraints and challenges. All of this is discussed in detail as below:

• Rise in demand for sports clubs

A sports club is a sports association formed by people whose members play together. Moreover, the sports are played regularly and occasionally against other clubs, attracting huge crowds as spectators.

The number of sports clubs in Europe is increasing year over year. There is an expansion of people engagement mechanism and capital infrastructure that develops and encourages building new and larger clubs with multi-national or trans-national corporations. These clubs provide various facilities such as swimming pools, gymnasiums, sports courts, playgrounds, and many others.     

• Increase in usage of turf for various purposes

Turf grass provides beautiful green areas within urban and suburban landscapes and is maintained to enhance the environment. The environmental benefits of turf help improve the quality of life of human beings.

Initially, turfs were used for sports facilities to build the golf course, football ground, cricket ground, and others. Thus turf was mainly used for sports, but eventually, the usage of turf has been evolved to help improve the quality of human life, and thus turf was used as a lawn in a prescribed area of the residential areas.

Moreover, the turf provides health benefits and is a better decorative place to enhance the beauty of the place; thus, turfs were started to use for decorative purposes. Similarly, turfs can be used to control soil erosion, temperature modification, energy conservation, allergy control, beauty appeal, home value, recreation, and others.   

• Rise in demand for wall cladding designs

Wall cladding is a great way to protect a building from adverse weather conditions. This process involves layering one material on another material that acts as a skin layer over the walls for protection. The wall claddings will make sure that the mechanical structure of the building remains strong and is also able to adapt to changing weather conditions. Similarly, wall claddings have several advantages which will benefit the wall and infrastructure

• Stringent regulations regarding the usage of artificial turf

Artificial turf is a surface of synthetic fibers made to look like natural grass and is a hi-tech solution to the problem of finding an alternative for natural grass. The alternative solution for natural turf looked very good but was not friendly for sports players. The usage of artificial turf in sports grounds instead of natural turf has evolved many disadvantages, and after years of evolution, it is found to be one of the major sources of pollution.

Constantly, the artificial turf evolved with obstacles, especially in the sports field, as the number of injuries on artificial turf has increased and the grass caused burns on the players who hit the turf, also the deflected bouncing of balls. However, the maintenance of artificial turf is very less than natural turf. Still, it has other complications, which makes the usage very minimal. Thus, the governments of many countries are formulating the rules and regulations to set the procedure for the usage and manufacturing the artificial turf.

• Difficulties in disposal of artificial turf

The disposal of artificial turf is difficult due to hazardous material being used during turf production to retain its properties in different weather conditions. Artificial turf requires active field maintenance to mitigate. This is the ideal opportunity for the business to be proactive in embracing maintainability while running after the assembling process.

Artificial turfs raise ambient temperatures, which may damage the surface. Artificial turf is also difficult to dispose of because they have a multilayer system that ensures stability and drainage of the turf.

Artificial turf is made up of synthetic material, which leads to a harmful impact on the environment. Turfs can be recycled, but on the other hand, recycling involves various challenges. Generally, recycling helps to harness an environmentally-friendly approach. Still, there are terminology issues related to repurposing and recycling. There are solutions to avoid such issues, to dispose of the artificial turf, which could be even more harmful to the environment.

Post COVID-19 Impact on Europe Turf Market

COVID-19 created a major impact on the Europe turf market as almost every country has opted for the shutdown for every production facility except the ones dealing in producing the essential goods. The government has taken some strict actions such as the shutdown of production and sale of non-essential goods, blocked international trade, and many more to prevent the spread of COVID-19. The only business which is dealing in this pandemic situation is the essential services that are allowed to open and run the processes.

The growth of the Europe turf market is rising due to the government policies designed to support artificial turf. Also increased concerns about sustainability and environmental issues is rising the demand for artificial turf in the market. Thus the government regulations and incentives will likely propel the market growth. However, factors such as high initial cost of the artificial turf and complexity in designing the hybrid turf are restraining the market growth. The shutdown of production facilities during the pandemic situation has had a significant impact on the market.

Manufacturers are making various strategic decisions to bounce back post-COVID-19. The players are conducting multiple research and development activities to improve the technology involved in the Europe Turf. With this, the companies will bring advanced and accurate controllers to the market. In addition, the government initiatives for the adoption of electric vehicle has led to the market's growth

Recent Development

• In December 2020, Whitehorse Contractors Ltd announced the partnership with GrassMaster Solutions. This partnership has helped the company inculcate innovative technological solutions and acquired help to produce hybrid turfs. This has helped to offer better quality products and accelerated the sales of the company.

Europe Turf Market Scope

Europe turf market is segmented into four notable segments which are based on the type, distribution channel, pile height and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

By Type

• Real Turf
• Artificial Turf
• Hybrid Turf

On the basis of type, the Europe turf market is segmented into real turf, artificial turf and hybrid turf.

Distribution Channel

• Offline store
• Online store

On the distribution channel, the Europe turf market has been segmented into offline stores and online stores.

Pile Height

• Long (>40 MM)
• Medium (20-40 MM)
• Short (<20 MM)

On the basis of pile height, the Europe turf market has been segmented into long (>40 MM), medium (20-40 MM), and short (<20 MM).

Application

• Residential
• Commercial
• Sports & Leisure
• Leisure & Landscaping
• Airports
• Hotels
• Others

On the basis of application, the Europe turf market has been segmented into residential, commercial, sports & leisure, leisure & landscaping, airports, hotels & others.

Europe Turf Market Regional Analysis/Insights

Europe turf market is analysed and market size insights and trends are provided by country, type, distribution channel, pile height and application as referenced above.

The countries covered in the Europe turf market report are Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, and Rest of Europe in Europe.

U.K. is expected to dominate the Europe turf market due to the presence of the highest number of consumers and manufacturing bases.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Europe brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Europe Turf Market Share Analysis

Europe turf market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Europe presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to Europe turf market.

Some of the major players operating in the Europe turf market are Tarkett, Victoria PLC, Limonta Sport S.p.A., SIS Pitches, Whitehorse Contractors Ltd, HATKO, Dow, POLYTAN GMBH, Italgreen S.p.A., Royal Grass, CCGrass, heiler GmbH & Co. KG, EUROPEAN TURF GROUP, TenCate Grass, Condor Grass, NURTEKS HALI A.S, among others.

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