Global Account Based Marketing Market – Industry Trends and Forecast to 2028

Market Analysis and Insights : Global Account Based Marketing Market

The account-based marketing market is expected to witness market growth at a rate of 12.45% in the forecast period of 2021 to 2028. Data Bridge Market Research report on account-based marketing market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecast period while providing their impacts on the market’s growth. The rise in the need to transform the conventional, short-term marketing goal of generating leads with a holistic marketing strategy aimed at long-term revenue is escalating the growth of account-based marketing market.

Account-based marketing (ABM) can be referred to as a holistic marketing strategy that strategically concentrates on the allocating resources on the high-value target accounts within a market. It establishes personalized and customized marketing campaigns to connect each account and improve the customer experience while expanding the lead generation.

Major factors that are expected to boost the growth of the account-based marketing market in the forecast period are the rise in the demand for the classifying of the right audience. Furthermore, the increase in the development of the social media and social advertising is further anticipated to propel the growth of the account-based marketing market. Also, the rise in the customer lifetime value is further estimated to cushion the growth of the account-based marketing market. On the other hand, the dearth of awareness and the unwillingness to change from the traditional sales practices and the imprecisions in the data sets is further projected to impede the growth of the account-based marketing market in the timeline period.

In addition, the rise in the acceptance of cloud-based solutions and the increase in the impact of AI and big data analytics on account-based marketing will further provide potential opportunities for the growth of the account-based marketing market in the coming years. However, the choice of the right tools for the account-based marketing might further challenge the growth of the account-based marketing market in the near future.

This account-based marketing market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on account-based marketing market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Account Based Marketing Market Scope and Market Size

The account-based marketing market is segmented on the basis of account type, component, deployment model, organization size and industry. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.    

• On the basis of account type, the account-based marketing market is segmented into strategic account-based marketing, account-based marketing lite and programmatic account-based marketing.
• On the basis of component, the account-based marketing market is segmented into tools and services.
• On the basis of deployment model, the account-based marketing market is segmented into on-premises and cloud.
• On the basis of organization size, the account-based marketing market is segmented into small and medium-sized enterprises (SMEs) and large enterprises.
• On the basis of industry, the account-based marketing market is segmented into media, telecommunications, and IT, BFSI, retail, and ecommerce, healthcare and life sciences, automotive and manufacturing, government and public sector and others. Others is further sub segmented into education, construction and engineering.

Account Based Marketing Market Country Level Analysis

The account-based marketing market is analysed and market size, volume information is provided by country, account type, component, deployment model, organization size and industry as referenced above.    

The countries covered in the account-based marketing market report are the U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC)  in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America dominates the account-based marketing market due to the rise in the penetration of account-based marketing. Furthermore, the occurrence of major key players will further boost the growth of the account-based marketing market in the region during the forecast period. Asia-Pacific is projected to observe significant amount of growth in the account-based marketing market due to the rise in the incidence of half of the world’s mobile users. Moreover, the growing popularity of online shopping and the rise in the internet connection and speed is further anticipated to propel the growth of the account-based marketing market in the region in the coming years.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.                          

Competitive Landscape and Account Based Marketing Market Share Analysis

The account-based marketing market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to account based marketing market.

The major players covered in the account based marketing market report are Demandbase, InsideView., 6Sense, Act-On Act-On Software, Inc., AdDaptive Intelligence, Inc., Albacross Nordic AB, Celsius GKK International, Drift.com, Inc., Engagio, Evergage, HubSpot, Integrate.com, Inc., Iterable, Inc., Jabmo., Kwanzoo, Lattice Engines, Madison Logic, Marketo, Inc., Radius Intelligence Inc., TECHTARGET, among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.

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