Global Herbal and Organic Mascara Market – Industry Trends and Forecast to 2029

Market Analysis and Insights of Herbal and Organic Mascara Market

Data Bridge Market Research analyses that the global herbal and organic mascara market will project a CAGR of 5.60% for the forecast period of 2022-2029. Growth and expansion of fast moving consumable goods industry especially in the developing economies, rising customer consciousness and awareness towards natural and organic cosmetic products, growing awareness about the various brands in the market and increasing personal disposable income are the major factors attributable to the growth of herbal and organic mascara market.

Mascaras are the personal care and beauty products that are used particularly be female gender over and under the eyes to provide a shade. Mascaras are manufactured using a wide range of ingredients and therefore, herbal and organic ingredients are largely used by the manufacturers. Herbal and organic mascaras are skin friendly cosmetic products and are used to increase the volume of eye lashes.

Surging consumer preferences towards beauty and personal care products and rising number of product innovations are the major factors fostering growth of the herbal and organic mascara market. Rising customer consciousness to look good in public, surging awareness about the chemical content in synthetic mascara and improving lifestyle of individuals in the developing economies will further create lucrative growth opportunities for the herbal and organic mascara market. Rising demand of false eyelashes to achieve natural look, growing demand by the consumer for organic cosmetic products, growing number of celebrity brand endorsements, increasing innovations in mascara wands for mess free application and increasing penetration of e-commerce platforms are other important factors bolstering the herbal and organic mascara market growth rate.  

However, high cost or herbal and organic mascaras, intense pricing pressure over the manufacturers and fluctuations in the prices of raw materials will pose a major challenge to the growth of herbal and organic mascara market. Stringent regulation on herbal cosmetics and drugs and lack of awareness among consumers regarding the benefits associated with the use of herbal mascara will further derail the herbal and organic mascara market growth rate. Lack of strong distribution network in the backward areas will further restrict the scope of growth of the herbal and organic mascara market.

This herbal and organic mascara market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on herbal and organic mascara market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Global Herbal and Organic Mascara Market Scope and Market Size

The herbal and organic mascara market is segmented on the basis of type, nature, distribution channel and product. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

• On the basis of type, the herbal and organic mascara market is segmented into volumizing, lengthening, curling, and others.
• Based on nature, the herbal and organic mascara market is segmented into regular, and waterproof.
• On the basis of distribution channel, the herbal and organic mascara market is segmented into store-based, and non-store-based. Store-based has been further segmented into supermarkets and hypermarkets, conventional stores, and specialty stores.  
• Based on product, the herbal and organic mascara market is segmented into liquid, and gel/cream.

Herbal and Organic Mascara Market Country Level Analysis

The herbal and organic mascara market is analyses and market size, volume information is provided by country, type, nature, distribution channel and product as referenced above.

The countries covered in the herbal and organic mascara market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa(MEA) as a part of Middle East and Africa(MEA).

North America dominates the market and will continue to undergo substantial gains during the forecast period owing to the rising awareness about harmful chemicals among consumers. Asia-Pacific will score the highest growth rate owing to the increased use in countries such as China, India and Korea, increasing consciousness regarding the physical appearance along with rising demand of organics and natural product and increasing personal disposable income.

The country section of the herbal and organic mascara market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Herbal and Organic Mascara Market Share Analysis

The herbal and organic mascara market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to herbal and organic mascara market.

Some of the major players covered in the herbal and organic mascara market are Ecco Bella, Ulta Beauty, Inc., LOTUS HERBALS, ESSENTIAL CARE (ORGANICS) LIMITED, Odylique, Josie Maran Cosmetics, AU NATURALE COSMETICS, RMS Beauty, EVXO Cosmetics, Palladio Beauty, FEGPLUSEYELASH, Green People., Rejuva Minerals Inc., BUXOM Cosmetics., TONY & TINA VIBRATIONAL REMEDIES., Fifth & Skin, Endlessly Beautiful., Procter & Gamble, Unilever, Coty Inc. and Kao Corporation among others.

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