Global Oryzanol Market – Industry Trends and Forecast to 2029

Market Analysis and Size

The two factors influencing market demand are the increasing demand for natural ingredients in cosmetics and the rise in health consciousness among consumers. Following the coronavirus outbreak, there is a surge in demand for such products.

Data Bridge Market Research analyses that the oryzanol market was valued at USD 3.15 billion in 2021 and is expected to reach the value of USD 6.72 billion by 2029, at a CAGR of 9.93% during the forecast period of 2022-2029.

Report Scope and Market Segmentation

Market Definition

Oryzanol is a type of antioxidant derived from rice bran oil. As a result, the substance is widely used as an ingredient in the production of drugs used to treat cholesterol, bodybuilding supplements, and menopausal symptoms.

Oryzanol Market Dynamics

Drivers

• Growing awareness about the nutritional benefit associated with oryzanol

Growing population awareness about the availability of essential substances is one of the major factors driving the growth of the global oryzanol market. The nutritional benefits of fruits and vegetables are improved by oryzanol, which boosts the global oryzanol market during the forecast period. The global oryzanol market will be driven by an increase in health-related issues such as diabetes, obesity, and heart disease as a result of healthy eating habits and high cholesterol levels.

• Growing application of oryzanol from the personal care and supplement industry

Many studies have shown that oryzanol can eliminate free radicals, which will increase its use in anti-aging creams and sunscreen lotions, as well as products for high cholesterol, hyperlipidaemia, and hormonal changes during menopause. It also helps to increase muscular strength, making it a popular ingredient in the food and beverage, pharmaceutical, nutraceutical, personal care, and cosmetic industries. Furthermore, because of their nutritional properties, professional athletes consume oryzanol supplements. These factors are expected to drive oryzanol demand in the coming years.

Opportunity

Consumers are more concerned about the food they eat in the aftermath of the COVID-19 pandemic. The increase in COVID-19 cases is expected to increase demand for natural and organic foods. Plant-based foods are popular among health-conscious consumers in developing nations. Due to rising global consumption, market participants from various countries have been working tirelessly to increase plant-based food production. Food and beverage manufacturers are taking a strategic approach to generate lucrative revenue opportunities. This low-calorie sweetener with a high fructose content is used by many health practitioners around the world.

Restraints

Lack of awareness among people in developing economies about the benefits of the product, as well as the easy availability of alternatives, will likely act as market restraints for the growth of oryzanol in the forecast period. Increasing competition from other manufacturers, as well as the fact that oryzanol is still in its infancy, will be the biggest and most pressing challenge to the market's growth.

This oryzanol market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the oryzanol market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Oryzanol Market

Following the recent COVID-19 outbreak, several major rice exporting countries implemented policies to ensure sufficient domestic supply. In addition, some countries have put a halt to the awarding of new contracts for rice exports in 2020. Social distancing regulations have hampered mobility and logistics, reducing rice availability in many countries' domestic markets and contributing to lower export volumes. As a result, the market for rice products and oryzanol has suffered significantly. Rice export prices skyrocketed, as they had done in previous price shocks, threatening the food security of countries that rely on rice imports. Despite the relaxation of rice export restrictions and quarantine measures, rice prices in some regions remained relatively high, resulting in a decrease in rice product consumption.

Global Oryzanol Market Scope

The oryzanol market is segmented on the basis of source and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Source

• Rice Bran Oil
• Wheat Bran
• Fruits and Vegetables

Application

• Pharmaceuticals
• Cosmetics
• Nutraceuticals & Sport Supplements
• Animal Feed

Oryzanol Market Regional Analysis/Insights

The oryzanol market is analysed and market size insights and trends are provided by country, source and application as referenced above.

The countries covered in the oryzanol market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the global oryzanol market during the forecast period. This is primarily due to increased awareness among the people of the region about the benefits of eating oryzanol-rich foods. Aside from that, factors such as an increase in heart diseases, high consumer purchasing power, and a surge in government health awareness programmes are expected to drive the global oryzanol market during the forecast period.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Oryzanol Market Share Analysis

The oryzanol market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to oryzanol market.

Some of the major players operating in the oryzanol market are:

• Suzanne’s Specialties (U.S)
• Nature’s One, Inc. (U.S)
• Wuhu Deli Foods Co. Ltd. (China)
• Axiom Foods (U.S)
• California Natural products (U.S)
• Associated British Foods Plc (UK)
• Cargill, Incorporated (U.S)
• ADM (U.S)
• Wuhu Haoyikuai Food Co. Ltd. (China)
• GulshanPolyols Ltd. (India)

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