Global Xanthohumol Market – Industry Trends and Forecast to 2029

Market Analysis and Size

The International Agency for Research on Cancer predicts that the number of new cancer cases per year will rise to 23.6 million by 2030. During the forecasting period, an increase in cancer cases in low and middle-income countries is expected to provide growth opportunities to the xanthohumol demand. The two factors influencing market demand are the increasing demand for natural ingredients in cosmetics and the rise in health consciousness among consumers.

Data Bridge Market Research analyses that the xanthohumol market was valued at USD 208.93 million in 2021 and is expected to reach the value of USD 315.81 million by 2029, at a CAGR of 5.30% during the forecast period of 2022-2029.

Market Definition

The prenylated flavonoid xanthohumol is found in the female inflorescences of Humulus lupulus, also known as hop plant. Various studies in recent years have revealed that xanthohumol has beneficial effects such as antioxidant properties, anti-inflammatory properties, hypoglycemic activities, and anticancer properties. Xanthohumol is primarily used as a cancer preventative, limiting the metabolic activity of pro carcinogens as well as early stage tumour growth.

Report Scope and Market Segmentation

Xanthohumol Market Dynamics

Drivers

• Growing awareness about the nutritional benefit associated with xanthohumol

Growing population awareness about the availability of essential substances is one of the major factors driving the growth of the global xanthohumol market. The nutritional benefits of fruits and vegetables are improved by xanthohumol, which boosts the global xanthohumol market during the forecast period. The global xanthohumol market will be driven by an increase in health-related issues such as diabetes, obesity, and heart disease as a result of healthy eating habits and high cholesterol levels.

• Growing application of xanthohumol from the personal care and supplement industry

Many studies have shown that xanthohumol can eliminate free radicals, which will increase its use in anti-aging creams and sunscreen lotions, as well as products for high cholesterol, hyperlipidaemia, and hormonal changes during menopause. It also helps to increase muscular strength, making it a popular ingredient in the food and beverage, pharmaceutical, nutraceutical, personal care, and cosmetic industries. Furthermore, because of their nutritional properties, professional athletes consume xanthohumol supplements. These factors are expected to drive xanthohumol demand in the coming years.

Opportunity

Following the COVID-19 pandemic, consumers are more concerned about the food they consume. The increase in COVID-19 cases is expected to increase demand for natural and organic foods. Plant-based foods are popular among health-conscious consumers in developing nations. Due to rising global consumption, market participants from various countries have been working tirelessly to increase plant-based food production. Food and beverage manufacturers are taking a strategic approach to generate lucrative revenue opportunities.

Restraints

Lack of awareness among people in developing economies about the benefits of the product, as well as the easy availability of alternatives, will likely act as market restraints for the growth of xanthohumol in the forecast period. Increasing competition from other manufacturers, as well as the fact that xanthohumol is still in its infancy, will be the biggest and most pressing challenge to the market's growth.

This xanthohumol market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the xanthohumol market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Xanthohumol Market

Following the recent COVID-19 outbreak, several major rice exporting countries implemented policies to ensure sufficient domestic supply. In addition, some countries have put a halt to the awarding of new contracts for rice exports in 2020. Social distancing regulations have hampered mobility and logistics, reducing rice availability in many countries' domestic markets and contributing to lower export volumes. As a result, the market for rice products and xanthohumol has suffered significantly. Rice export prices skyrocketed, as they had done in previous price shocks, threatening the food security of countries that rely on rice imports. Despite the relaxation of rice export restrictions and quarantine measures, rice prices in some regions remained relatively high, resulting in a decrease in rice product consumption.

Global Xanthohumol Market Scope

The xanthohumol market is segmented on the basis of type and application. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• 0.05
• 0.1
• Others

Application

• Pharmaceuticals
• Cosmetics
• Nutraceuticals
• Sport Supplements

Xanthohumol Market Regional Analysis/Insights

The xanthohumol market is analysed and market size insights and trends are provided by country, type and application as referenced above.

The countries covered in the xanthohumol market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America is expected to dominate the global xanthohumol market during the forecast period. This is primarily due to increased awareness among the people of the region about the benefits of eating xanthohumol-rich foods. Aside from that, factors such as an increase in heart diseases, high consumer purchasing power, and a surge in government health awareness programmes are expected to drive the global xanthohumol market during the forecast period.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Xanthohumol Market Share Analysis

The xanthohumol market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to xanthohumol market.

Some of the major players operating in the xanthohumol market are:

• BioVision, Inc. (U.S)
• Axen Bio Group (Poland)
• Santa Cruz Biotechnology, Inc.(U.S)
• Xi'an Sonwu Biotech Co, Ltd. (China)
• Organicherbtrading (UK)
• Xi'an Hao-Xuan Bio-Tech (China)
• Arisun ChemPharm Co., Ltd. (China)
• Xian Sost Biotech (China)
• Xian Plant Bio-Engineering (China)

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