Middle East and Africa Outdoor Cushions Market – Industry Trends and Forecast to 2030

Middle East and Africa Outdoor Cushions Market Analysis and Size

The growth of the Middle East and African outdoor cushions market is being driven by the shifting consumer preference towards the adoption of multifunctional outdoor cushions. Additionally, the market is benefiting from the growth in the tourism and hospitality industry in the region. The rise in awareness regarding the benefits of outdoor living also contributes to market growth, resulting in increased sales and profitability for market players.

However, there are certain factors restraining the market growth. Stiff competition and reduced profit margin is one such factor, along with high maintenance costs. On the other hand, the increasing number of stadiums and cumulative government investment in public gardens and parks presents an opportunity for market growth in the Middle East and Africa. Nevertheless, the market also faces challenges in terms of the easy availability of affordable alternatives and substitutes.

Data Bridge Market Research analyses that the outdoor cushions market, which was USD 272.81 million in 2022, would rocket up to USD  415.51 million by 2030 and is expected to undergo a CAGR of 5.4% during the forecast period of 2023 to 2030. The “Chair cushions” segment in the product segment dominates the outdoor cushions market as it is more durable and is essential for perfecting the ergonomics of any kind of chair.

In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Middle East and Africa Outdoor Cushions Market Scope and Segmentation

Market Definition

Outdoor chair cushions are pillow cushions utilized to offset the difficult parts of the chair to supply additional comfort and ease, and a relaxing feeling. There are various physiques of outdoor chairs, and some tend to be quilted, plain, or stitched.

Some chair cushions possess holding bands that can stop this from falling or displacing. Other individuals tend to be additional, most likely having a mattress pillow but are miniature in dimensions that are perfect to become placed at your back. Examples of these tend to be throw pillows and those soft cushions with back and chair supports. Outdoor chair cushions come in distinct colors and types or prints that happen to be suitable for decorative purposes.

Middle East and Africa Outdoor Cushions Market Dynamics

Drivers

• Shifting consumer preference toward the adoption of multifunctional outdoor cushions

The key manufacturers in the market are continuously introducing innovative and stylish outdoor cushions that accommodate the diverse preferences and aesthetic choices of consumers in the Middle East and Africa region. The availability of a wide range of designs, colors, and material types is further expected to stimulate market growth.

• Rise in awareness regarding the benefits of outdoor living.

The consumers in the Middle East and Africa region are increasingly identifying the physical and mental health benefits of spending time outdoors. This awareness fuels the demand for outdoor furniture and accessories like cushions, which contribute to the overall comfort and pleasure of outdoor spaces. There is a growing trend of adopting an outdoor lifestyle in the region, where people seek to create inviting and comfortable outdoor spaces for relaxation, entertainment, and socializing.

• Growing tourism and hospitality industry in the region

The Middle East and Africa region attracts a significant number of tourists and hosts various international level events, leading to a growing hospitality sector. Hotels, resorts, and restaurants in these regions often have outdoor seating areas that require comfortable and visually appealing furniture and accessories, such as cushions, expected to contribute to the market growth.

Opportunities

• Growing urbanization and infrastructural development

The Middle East and Africa region is witnessing rapid urbanization and infrastructural development, leading to the construction of residential complexes, hotels, resorts, and commercial spaces. These developments create opportunities for the inclusion of outdoor spaces, such as gardens, terraces, and balconies, where outdoor cushions can be utilized.

• Changing consumer lifestyle and preferences

There is a shift in lifestyle and preferences among consumers in the Middle East and Africa, with a growing interest in outdoor living and entertaining. Consumers are increasingly valuing outdoor spaces as extensions of their homes, creating opportunities for the use of outdoor cushions for seating and relaxation. Middle Eastern and African consumers have a strong appreciation for aesthetics and comfort in their living spaces.

Restraints/Challenges

• Limitations in terms of available outdoor space in urban areas

The urban areas in the Middle East and Africa region may have limited outdoor spaces, especially in densely populated cities. This limitation can restrict the demand for outdoor furniture, including different accessories, such as cushions, as individuals may have limited space for outdoor seating arrangements.

• Easy availability of affordable alternatives and substitutes

Consumers in the Middle East and Africa region have a wide range of options when it comes to outdoor seating arrangements. There are plenty of affordable alternatives, such as plastic chairs, benches, or traditional seating options, which may compete with outdoor cushions, affecting the market demand.

This outdoor cushions market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the outdoor cushions market, contact Data Bridge Market Research for an Analyst Brief. Our team will help you make an informed market decision to achieve market growth.

Recent Development

• In July 2021, Cozy Corner launched a sister brand named ZIPCushions which offers a completely new line of outdoor furnishings and accessories for summer. The new product line allows homeowners to completely customize their outdoor furnishings in a huge variety of materials, coverings, and colors.

Middle East and Africa Outdoor Cushions Market Scope

The outdoor cushions market are segmented on the basis of the product, material, features, distribution channel, and end user. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

1. Chair Cushions
2. Chaise Lounge Cushions
3. Deep Seating
4. Bench
5. Settee
6. Ottoman
7. Others

Material

1. Inflatable Cushion
2. Foam Cushion
3. Plastic
4.  Glue
5. Rubber
6. Upholstery Fabric
7. Others

Features

1. Ties
2. Slip Covers
3. Foldable
4. Reversible
5. Others

Distribution Channel

1. E-Commerce
2. Super Market And Hypermarkets
3. Specialty Stores
4. Others

End User

1. Hotels
2. Commercial Offices
3. Cafes & Restaurants
4. Lounge
5. Picnic
6. OTHERS

Outdoor Cushions Market Regional Analysis/Insights

The outdoor cushions market is analysed, and market size insights and trends are provided by country, product, material, features, distribution channel, and end user, as referenced above.

The countries covered in the outdoor cushions market report are United Arab Emirates, Saudi Arabia, South Africa, Israel, Egypt, and the rest of Middle East & Africa.

The United Arab Emirates is expected to dominate the outdoor cushions market due to the increasing demand for outdoor cushions in the country. Additionally, increasing R&D investments in terms of commercialized advanced products drive the market growth in the country.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends, and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of the global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Middle East and Africa Outdoor Cushions Market Share Analysis

The outdoor cushions market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width, and breadth, application dominance. The above data points provided are only related to the companies' focus related to the outdoor cushions market.

Some of the major players operating in the outdoor cushions market are:

• Cascade Designs, Inc. (U.S.)
• Naturehike Inc. (China)
• Ningbo Comfort Furniture & Bedding Co.,ltd (China)

SKU-68067