Global Brown Rice Syrup Market Size, Share and Trends Analysis Report – Industry Overview and Forecast to 2033

What is the Global Brown Rice Syrup Market Size and Growth Rate?

• The global brown rice syrup market size was valued at USD 1.68 billion in 2025 and is expected to reach USD 2.57 billion by 2033, at a CAGR of 5.47% during the forecast period
• The major growing factor towards brown rice syrup market is the significant growth in the rising preferences towards natural and organic sweeteners. The prime factor driving the demand for brown rice syrup is that rapidly increasing number of cases of diabetes, high blood pressure and other heart diseases
• Furthermore, the rising health awareness among the people, increasing demand of brown rice, rapid urbanization across the globe along with changing lifestyle are also heightening the overall demand for brown rice syrup market

What are the Major Takeaways of Brown Rice Syrup Market?

• The growing number of health conscious person across the world is also accelerating the growth of the brown rice syrup market in the above mentioned forecast period. Furthermore, the various nutritional factors serve as a foremost driver for increasing the demand for brown rice syrup market at a global level
• However, the various harmful effects of product is projected to act as a restraint towards the growth of brown rice syrup market, whereas the less awareness regarding the rice syrup have the potential to challenge the growth of the market
• Europe dominated the brown rice syrup market with the largest revenue share of 41.61% in 2025, driven by strong consumer preference for clean-label and organic ingredients, as well as rising health awareness across the region
• The Asia-Pacific brown rice syrup market is poised to grow at the fastest CAGR of 7.69% during the forecast period of 2026 to 2033, driven by rapid urbanization, increasing disposable incomes, and expanding food and beverage industries in countries such as China, Japan, and India
• The organic segment dominated the market with a revenue share of 62% in 2025, driven by the rising consumer preference for natural, clean-label ingredients in food and beverage products

Report Scope and Brown Rice Syrup Market Segmentation  

What is the Key Trend in the Brown Rice Syrup Market?

Rising Demand for Clean Label and Natural Sweeteners

• A major trend in the global brown rice syrup market is the increasing preference for clean-label, plant-based, and natural sweeteners across food and beverage applications. Consumers are shifting away from refined sugars and high-fructose corn syrup, seeking healthier, minimally processed alternatives that provide natural sweetness
  • For instance, leading food brands are reformulating bakery, confectionery, and snack products with brown rice syrup to meet consumer demand for sugar alternatives while maintaining taste and texture. This trend is also evident in organic beverages, cereals, and baby foods, where natural sweeteners are considered safer and nutritionally superior
• Brown rice syrup’s versatility in cooking, baking, and beverage applications is driving its adoption among health-conscious consumers. Brands such as California Natural Products and Cargill are expanding their product portfolios to include non-GMO and organic brown rice syrups, appealing to clean-label enthusiasts
• In addition, the surge in vegan and plant-based diets is fueling market growth, as brown rice syrup aligns with allergen-free, gluten-free, and dairy-free product trends. Its mild sweetness, low glycemic index, and natural origin make it an attractive ingredient for manufacturers aiming to deliver healthier products
• Consequently, the clean-label movement, combined with the rising focus on functional and natural ingredients, is reshaping product development strategies, increasing market penetration across bakery, confectionery, and beverage segments

What are the Key Drivers of Brown Rice Syrup Market?

• Growing consumer awareness regarding the health risks associated with refined sugar and artificial sweeteners is a major driver for brown rice syrup demand. Health-conscious buyers are actively seeking alternatives that provide sweetness with fewer calories and lower glycemic impact
  • For instance, in 2025, Cargill expanded its range of natural sweeteners, including brown rice syrup, targeting food manufacturers aiming to meet clean-label regulations and health trends. Such initiatives by key companies are propelling industry growth
• The increasing use of brown rice syrup in organic and functional foods, baby foods, and beverages is driving demand, as manufacturers reformulate products to cater to diet-conscious and allergy-sensitive populations
• Moreover, rising adoption in bakery, confectionery, and snack industries is enhancing market penetration. Its ability to act as both a sweetener and a binder in recipes is attracting food producers seeking multifunctional ingredients
• Convenience in sourcing, stable supply chains, and enhanced product formulations are supporting adoption across commercial kitchens, QSRs, and packaged food brands. The growing awareness of brown rice syrup’s functional benefits and clean-label appeal continues to fuel adoption in both retail and B2B sectors

Which Factor is Challenging the Growth of the Brown Rice Syrup Market?

• The relatively higher cost of brown rice syrup compared to conventional sugars and high-fructose corn syrup remains a key challenge, especially for price-sensitive food manufacturers and emerging markets
• Limited consumer awareness about the benefits and versatility of brown rice syrup can also hinder adoption, particularly in regions where refined sugars dominate the sweetener landscape
• In addition, supply chain fluctuations, crop dependency, and variability in raw material quality pose challenges for consistent production. Companies must maintain reliable sourcing to ensure product consistency and meet increasing demand
• Addressing these challenges requires investment in educational marketing, highlighting health benefits, clean-label credentials, and multifunctional uses of brown rice syrup. Manufacturers such as Axiom Foods and California Natural Products are focusing on awareness campaigns, product innovation, and cost optimization strategies
• Overcoming pricing, awareness, and supply chain constraints through strategic partnerships, robust supply sourcing, and efficient production technologies is essential for sustained growth and broader market acceptance of brown rice syrup globally

How is the Brown Rice Syrup Market Segmented?

The market is segmented on the basis of nature, form, application, and distribution channel.

• By Nature

On the basis of nature, the brown rice syrup market is segmented into organic and conventional. The organic segment dominated the market with a revenue share of 62% in 2025, driven by the rising consumer preference for natural, clean-label ingredients in food and beverage products. Organic brown rice syrup is widely adopted in bakery, confectionery, infant formula, and beverage applications due to its health benefits, non-GMO status, and perceived safety compared to conventional alternatives. Consumers increasingly associate organic sweeteners with higher nutritional value and minimal chemical processing, further enhancing adoption.

The conventional segment is expected to witness the fastest CAGR of 20.5% from 2026 to 2033, fueled by growing demand in emerging markets and cost-sensitive applications. The availability of large-scale conventional production and expanding use across processed foods, beverages, and industrial applications supports strong growth in this segment.

• By Form

On the basis of form, the brown rice syrup market is segmented into liquid and powder forms. The liquid brown rice syrup segment dominated the market with a revenue share of 68% in 2025, owing to its ease of use, solubility in recipes, and widespread application in bakery, confectionery, beverages, and sauces. Liquid form is preferred by manufacturers for its consistency, blending capability, and ability to act as a binder and sweetener simultaneously.

The powder brown rice syrup segment is expected to witness the fastest CAGR of 19.8% from 2026 to 2033, supported by its growing adoption in ready-to-mix formulations, infant formulas, and nutraceutical applications. Powdered form offers advantages such as longer shelf life, ease of transportation, and precise portioning, making it attractive for industrial and B2B food applications.

• By Application

On the basis of application, the brown rice syrup market is segmented into bakery and confectionery, beverages, dessert and dairy products, meat, poultry and seafood products, infant formula, and others. The bakery and confectionery segment dominated the market with a revenue share of 45% in 2025, driven by the high incorporation of natural sweeteners in cookies, cakes, chocolates, and candies. Brown rice syrup enhances texture, moisture retention, and sweetness in these products while meeting clean-label demands.

The infant formula segment is expected to witness the fastest CAGR of 22% from 2026 to 2033, due to increasing health-conscious parental choices and the rising demand for allergen-free, natural sweeteners in baby nutrition products. Growth is further supported by innovations in formula manufacturing and expanding awareness about sugar alternatives for infants.

• By Distribution Channel

On the basis of distribution channel, the brown rice syrup market is segmented into B2B, B2C, hypermarkets/supermarkets, specialty stores, online retail, and others. The B2B segment dominated the market with a revenue share of 55% in 2025, driven by bulk procurement by food manufacturers, bakeries, beverage producers, and industrial users who require consistent quality and large-scale supply. B2B distribution ensures direct sourcing from producers, reducing cost and maintaining supply chain efficiency.

The online retail segment is expected to witness the fastest CAGR of 25% from 2026 to 2033, fueled by increasing consumer preference for convenient home delivery, expanding e-commerce platforms, and growing awareness of brown rice syrup as a natural sweetener. Online sales growth is further supported by digital marketing, subscription models, and increasing global accessibility of specialty food products.

Which Region Holds the Largest Share of the Brown Rice Syrup Market?

• Europe dominated the brown rice syrup market with the largest revenue share of 41.61% in 2025, driven by strong consumer preference for clean-label and organic ingredients, as well as rising health awareness across the region
• Consumers in the region highly value high-quality, sustainably sourced Brown Rice Syrups for applications in bakery, confectionery, beverages, and infant nutrition, supporting steady adoption
• This widespread adoption is further supported by strict food safety regulations, increasing organic product consumption, and strong retail infrastructure, establishing brown rice syrups as a preferred sweetener across residential, commercial, and industrial applications

Germany Brown Rice Syrup Market Insight

The Germany brown rice syrup market captured the largest revenue share of 28% in Europe in 2025, driven by the country’s emphasis on natural and organic products, regulatory standards, and growing demand in bakery and infant nutrition segments. Consumers increasingly prioritize non-GMO and eco-friendly sweeteners, fueling market expansion. Moreover, Germany’s well-developed supply chain and modern retail channels facilitate the consistent availability of Brown Rice Syrup products.

U.K. Brown Rice Syrup Market Insight

The U.K. brown rice syrup market is projected to grow at a noteworthy CAGR during the forecast period, supported by rising health-conscious consumer behavior and growing demand for clean-label ingredients in bakery, beverages, and dairy products. The country’s retail modernization, e-commerce penetration, and preference for organic sweeteners are further stimulating market growth.

France Brown Rice Syrup Market Insight

The France brown rice syrup market is expected to expand at a substantial CAGR, driven by the growing inclination towards functional foods, increasing awareness about alternative sweeteners, and widespread adoption in confectionery, desserts, and beverage applications. French consumers’ emphasis on product quality, natural sourcing, and nutritional benefits is catalyzing demand.

Which Region is the Fastest Growing Region in the Brown Rice Syrup Market?

The Asia-Pacific brown rice syrup market is poised to grow at the fastest CAGR of 7.69% during the forecast period of 2026 to 2033, driven by rapid urbanization, increasing disposable incomes, and expanding food and beverage industries in countries such as China, Japan, and India. The region’s rising preference for healthier sweeteners, government initiatives promoting organic food production, and expanding manufacturing capabilities are propelling adoption.

China Brown Rice Syrup Market Insight

The China brown rice syrup market accounted for the largest market revenue share in Asia-Pacific in 2025, attributed to the country’s rapidly growing middle class, increasing awareness of natural sweeteners, and rising demand in bakery, confectionery, and beverage segments. The expansion of retail and e-commerce channels also facilitates easier accessibility for consumers.

Japan Brown Rice Syrup Market Insight

The Japan brown rice syrup market is gaining traction due to high consumer focus on health, clean-label foods, and convenience. The adoption is driven by growth in bakery, infant nutrition, and beverage applications, alongside strong technological integration in product processing and retail supply chains. In addition, Japan’s aging population is encouraging demand for natural, easy-to-digest sweeteners suitable for all age groups.

Which are the Top Companies in Brown Rice Syrup Market?

The brown rice syrup industry is primarily led by well-established companies, including:

• Cargill, Incorporated (U.S.)
• Axiom Foods, Inc. (U.S.)
• California Natural Products (U.S.)
• Shafi Gluco Chem (Pvt) Ltd. (Pakistan)
• ABF Ingredients (U.K.)
• Wuhu Deli Foods Co., Ltd (China)
• Habib Rice Products Ltd (Pakistan)
• BHARAT GLUCOSE PVT. LTD. (India)
• MATCO FOODS LIMITED (Pakistan)
• Windmill Organics Ltd (U.K.)
• Ciranda, Inc. (U.S.)
• NOW Foods (U.S.)
• Lundberg (U.S.)
• Meurens Natural S.A. (Belgium)
• MKS Industrial Solutions (India)
• Gulshan Polyols Ltd. (India)
• Christina Cooks, Inc. (U.S.)
• AgCommoditiesInc. (U.S.)
• Taj Urban Grains (India)
• Khatoon Industries (Pakistan)

What are the Recent Developments in Global Brown Rice Syrup Market?

• In August 2023, LT Foods' subsidiary, Nature Bio Foods, established its first organic rice processing facility in Uganda, enabling direct sourcing from East African farmers, enhancing supply chain traceability, and supporting local agricultural communities. The plant also processes and exports organic rice to European and U.S. markets, strengthening LT Foods' expansion in the organic product segment
• In September 2022, LT Foods leveraged its renowned Daawat brand, along with The Finest and Basmati Rice for Biryani, to launch a "Rice with Spice" initiative, introducing a range of Ready-to-Cook Biryani Kits. This move combines culinary expertise with convenience, aiming to capture growing consumer interest in easy-to-prepare gourmet meals
• In October 2022, Austrade Inc. launched a line of organic rice sweeteners, including organic brown rice syrup, clarified rice syrup, and high-maltose rice syrup, to meet the rising demand for clean-label, non-GMO, and allergen-friendly solutions. The new products enhance texture, moisture retention, and flavor neutrality, supporting their application across snacks, beverages, bakery, and nutritional products
• In September 2021, Nature Bio Foods BV, a subsidiary of LT Foods, opened an organic food processing plant in Rotterdam, Netherlands, to process organic rice, rice-based products including syrups, and other foods through cleaning, grading, and packaging. This facility strengthens the company’s European presence and ensures traceable organic products closer to key customer markets
• In March 2021, KRBL Limited expanded its health food portfolio with the launch of brown basmati rice, catering to consumers seeking nutritious and premium rice options. This product introduction reinforces KRBL’s positioning in the health-conscious segment of the rice market

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