全球跨界車市場規模、份額及趨勢分析報告－產業概況及2032年預測

跨界車市場規模

• 2024 年全球跨界車市場規模為12.6 億美元 ，預計 到 2032 年將達到 22 億美元，預測期內 複合年增長率為 7.20%。
• 市場成長主要得益於消費者對緊湊型 SUV 的日益青睞，這種車型兼具轎車的舒適性和運動型多用途車 (SUV) 的實用性，同時隨著城市化進程加快和各車型燃油效率的提高

跨界車市場分析

• 對具有先進安全功能、連網技術和全天候駕駛性能的家庭友善車輛的需求不斷增長，支持了跨界車市場的成長
• 製造商正專注於推出混合動力和電動跨界車型，以符合全球永續發展目標和排放標準
• 2024 年，北美佔據跨界車市場的主導地位，佔據最大的收入份額，這得益於人們對多功能、省油、兼具 SUV 和乘用車優點的汽車的日益青睞
• 預計亞太地區將在全球跨界車市場中實現最高成長率，這得益於快速的城市化、中產階級人口的增長以及消費者對緊湊、省油、技術齊全、適合城市和長途旅行的車輛的需求不斷增長
• 緊湊型跨界車細分市場佔據主導地位，2024 年市場收入份額最高，達到 37.8%，這得益於其兼具實用性、燃油經濟性和經濟實惠性的優勢。緊湊型跨界車設計靈活，是城市和高速公路駕駛的理想之選，因此消費者越來越青睞緊湊型跨界車。緊湊型跨界車不僅方便停車和導航，還能提供充足的貨物和乘客空間。消費者對兼具 SUV 般外觀和轎車般操控性的經濟型車型的需求不斷增長，這將繼續推動該細分市場的成長。

報告範圍和跨界車市場細分   

跨界車市場趨勢

“跨界車中高級資訊娛樂和連接功能的整合”

• 汽車製造商越來越多地將先進的資訊娛樂系統與即時導航、觸控螢幕顯示器和無線智慧型手機整合等功能結合起來
• 消費者對連網汽車的需求正在成長，尤其是在精通科技的城市買家中
• 語音控制系統和人工智慧虛擬助理正成為新型跨界車型的標準配置
• 這一趨勢支持無縫數位生活方式，增強車載娛樂和駕駛便利性
• 例如，2024 年現代圖森配備了雙 10.25 吋螢幕、無線更新以及完整的 Apple CarPlay 和 Android Auto 支持，反映了市場向數位內飾的轉變

跨界車市場動態

司機

“城市消費者對緊湊型多用途車的偏好日益增長”

• 城市居民正從傳統轎車轉向跨界車，因為它們更實用、離地間隙更大、內裝更靈活
• 與大型 SUV 相比，跨界車具有更佳的操控性和燃油效率，是擁擠城市的理想選擇
• 製造商正在推出混合動力和電動車型，以吸引有環保意識的消費者
• SUV 美學與轎車操控的融合，使跨界車成為許多消費者的首選
• 例如，豐田 RAV4 混合動力車因其燃油效率和 SUV 吸引力而在大都市地區需求旺盛

克制/挑戰

“Stringent Emission Norms and Rising Regulatory Pressure”

• Governments worldwide are imposing stricter emission regulations on automakers to reduce environmental impact
• These norms require investment in new technologies, such as hybrid and electric powertrains, increasing production costs
• Automakers must adopt lightweight materials and redesign engines to meet compliance, which may elevate vehicle pricing
• Smaller manufacturers often struggle to keep pace with changing regulations, reducing their competitiveness
• For instance, the European Union’s upcoming 2025 CO₂ targets are pressuring automakers to accelerate the development of low-emission crossover models or face financial penalties

Crossover Vehicle Market Scope

The crossover vehicle market is segmented on the basis of type, drive type, propulsion, gear transmission, and application.

• By Type

On the basis of type, the crossover vehicle market is segmented into compact crossovers, sub-compact crossovers, mid-size crossovers, and full-size crossovers. The compact crossovers segment dominated the market with the largest market revenue share of 37.8% in 2024, driven by its blend of utility, fuel efficiency, and affordability. Consumers increasingly prefer compact crossovers due to their versatile design, ideal for both urban and highway driving. Their compact size makes parking and navigation easier, while offering ample cargo and passenger space. Rising demand for budget-friendly vehicles with SUV-like aesthetics and car-like maneuverability continues to drive the growth of this segment.

The sub-compact crossovers segment is expected to witness the fastest growth rate from 2025 to 2032, supported by increasing adoption among first-time car buyers and younger consumers. Sub-compact crossovers appeal for their affordability, compact dimensions, and attractive styling. These vehicles are especially popular in emerging markets where road congestion and affordability are key considerations, making them a practical and aspirational choice.

• By Drive Type

On the basis of drive type, the crossover vehicle market is segmented into front wheel, rear wheel, and all-wheel. The front-wheel segment held the largest market revenue share in 2024, largely due to its cost-effectiveness, simplicity in manufacturing, and better fuel economy. Front-wheel-drive systems are favored for their efficiency in city and highway conditions, offering better traction in adverse weather.

The all-wheel drive segment is expected to witness the fastest growth rate from 2025 to 2032, owing to its superior handling and off-road capabilities. Increasing demand for crossovers suitable for varied terrains and weather conditions, especially in North America and Europe, is propelling segment growth. All-wheel-drive crossovers are also gaining traction among outdoor enthusiasts and families looking for enhanced safety and stability.

• By Propulsion

On the basis of propulsion, the market is segmented into petrol, diesel, gasoline, hybrid, and electric. The petrol segment accounted for the largest market share in 2024, due to widespread availability, lower initial costs, and ease of refueling. Consumers across developing economies continue to rely on petrol-powered vehicles for affordability and performance.

The electric segment is expected to witness the fastest growth rate from 2025 to 2032, driven by growing environmental awareness, favorable government incentives, and advancements in battery technology. Major automakers are rapidly expanding their EV crossover portfolios to meet emissions regulations and rising consumer interest in sustainable transportation.

• By Gear Transmission

On the basis of gear transmission, the crossover vehicle market is segmented into manual and automatic. The automatic transmission segment dominated the market with the largest revenue share in 2024, fueled by increasing consumer preference for ease of driving, especially in urban traffic conditions. Automatic crossovers are gaining widespread adoption across developed and developing regions due to their convenience and improved fuel efficiency in modern designs.

The manual segment is expected to witness the fastest growth rate from 2025 to 2032, maintains relevance in certain price-sensitive markets where cost of ownership and maintenance remains a key factor.

• By Application

On the basis of application, the market is segmented into personal use and commercial use. The personal use segment held the largest share of the crossover vehicle market in 2024, supported by rising consumer inclination towards versatile and stylish family vehicles. Crossovers are ideal for daily commuting, family trips, and leisure, making them a preferred alternative to sedans and traditional SUVs.

The commercial use segment is expected to witness the fastest growth rate from 2025 to 2032 due to increasing deployment in ride-sharing fleets, delivery services, and company vehicle programs. Crossovers offer businesses a balanced mix of fuel efficiency, comfort, and cargo space, making them a cost-effective option for commercial operations.

Crossover Vehicle Market Regional Analysis

•  North America dominated the crossover vehicle market with the largest revenue share in 2024, driven by the growing preference for versatile, fuel-efficient vehicles that combine the benefits of SUVs and passenger cars
•  Consumers in this region are increasingly adopting crossovers due to their superior ride height, spacious interiors, and better fuel economy compared to traditional SUVs
•  High disposable incomes, robust road infrastructure, and a strong automotive retail network have contributed to the popularity of crossover vehicles for both personal and family use

U.S. Crossover Vehicle Market Insight

2024年，美國跨界車市場佔據了北美最大的收入份額，這得益於消費者對兼具實用性和時尚感的車型的持續需求。美國市場已從轎車與傳統SUV轉向性能與舒適兼具的跨界車款。先進的資訊娛樂系統、駕駛輔助技術和混合動力系統等功能進一步增強了跨界車的吸引力。國內外製造商的強勁表現也透過定期的車型更新和極具競爭力的價格支撐著市場的成長。

歐洲跨界車市場洞察

受嚴格的排放法規和日益重視的能源效率的推動，歐洲跨界車市場預計將在2025年至2032年間實現最快的成長。緊湊型和中型跨界車因其易於操控和占地面積較小而日益受到歡迎，尤其是在城市地區。該地區的汽車製造商也在專注於混合動力和電動跨界車的研發，以滿足監管規範和消費者的期望。在德國和法國等國家，跨界車在個人和車隊的應用都呈現激增態勢。

英國跨界車市場洞察

英國跨界車市場預計將在2025年至2032年間實現最快的成長，這得益於消費者偏好轉向兼具城市實用性和長途舒適性的車輛。油價上漲和大城市交通擁堵促使買家選擇省油的跨界車款。此外，混合動力和電動跨界車的日益普及、政府對低排放汽車的激勵措施以及電動車基礎設施的不斷擴張，都在提升英國市場的前景。

德國跨界車市場洞察

預計2025年至2032年間，德國跨界車市場將迎來最快的成長速度，這得益於該國汽車創新和消費者對先進科技車的熱情。德國製造商在開發兼具性能與實用性的豪華跨界車方面處於領先地位。 BMW、福斯和賓士等汽車製造商的強勁表現，以及它們對電動跨界車的專注，正在鞏固該市場的上升勢頭。

亞太跨界車市場洞察

受城鎮化進程加快、中產階級收入成長以及消費者生活方式轉變的推動，亞太地區跨界車市場預計將在2025年至2032年間實現最快成長。由於交通擁堵和停車位不足，中國、印度和日本等國對緊湊型和超小型跨界車的需求強勁。此外，區域製造商正在推出價格實惠、功能豐富的跨界車，專為城市通勤者打造，從而提升其在已開發經濟體和新興經濟體的市場滲透率。

日本跨界車市場洞察

預計日本跨界車市場將在2025年至2032年間實現最快的成長，因為消費者越來越追求兼具空間、時尚和燃油效率的車型。跨界車正逐漸超越轎車，尤其是在年輕買家和小型家庭群體中。日本對環保旅遊的重視正促使汽車製造商擴大其混合動力和電動跨界車產品組合。本土在輕量化設計和緊湊型動力系統方面的創新也支持了跨界車更廣泛的市場應用。

中國跨界車市場洞察

2024年，受強勁的汽車需求、政府扶持政策以及本土汽車製造商網路擴張的推動，中國跨界車市場佔據了亞太地區最大的市場份額。由於價格實惠且設計實用，中國消費者對中型和緊湊型跨界車表現出強烈的偏好。電動車產業的成長進一步加速了跨界車的普及，一些本土品牌以極具競爭力的價格推出電動跨界車，以吸引城市消費者。

跨界車市佔率

跨界車產業主要由知名公司主導，其中包括：

• 三菱汽車公司（日本）
• 福特汽車公司（美國）
• 大眾汽車集團（德國）
• 馬自達汽車公司（日本）
• 起亞汽車公司（韓國）
• 現代汽車集團（韓國）
• 日產汽車有限公司（日本）
• 豐田汽車公司（日本）
• 斯巴魯美國公司（美國）
• 塔塔汽車（印度）

全球跨界車市場最新動態

• 2023年10月，三菱汽車公司推出了三菱D:X概念車，這是一款專為越野性能而設計的電動跨界MPV。該車配備大直徑輪胎、堅固的擋泥板以及前後防滑板，可輕鬆應對各種複雜地形。此外，它還配備了時尚的傾斜式前擋風玻璃、天窗、LED雷射投影大燈、泥地輪胎以及每個車輪上耐用的黑色塑膠喇叭口。
• 2023 年 9 月，日產汽車公司推出了日產 Hyper Urban 跨界車系列，這是一系列創新的全電動概念車，專為注重永續發展的城市和郊區專業人士量身定制
• 2023年7月，豐田汽車公司發表了第二代C-HR跨界車。新款C-HR的動力系統與普銳斯類似，提供2.0升插電式混合動力、2.0升和1.8升並聯混合動力等選項。

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