全球窄頻上網服務市場規模、份額及趨勢分析報告－產業概況及2032年預測

窄頻上網服務市場規模

• 2024 年全球窄頻上網服務市場規模為91.2 億美元 ，預計 到 2032 年將達到 904.1 億美元，預測期內 複合年增長率為 33.20%。
• 市場成長主要得益於農村和服務欠缺地區物聯網應用對低功耗廣域網路 (LPWAN) 技術的快速採用
• 農業、智慧計量、物流和工業自動化領域對經濟高效、節能的通訊解決方案的需求不斷增長，進一步加速了市場擴張

窄頻上網服務市場分析

• 對於需要低資料傳輸速率和延長電池壽命的裝置來說，窄頻網路存取服務作為可靠的連線選擇，正日益受到青睞
• 窄頻物聯網 (NB-IoT) 和 LTE-M 等技術正在推動連網設備的廣泛部署，尤其是在智慧城市和遠端監控應用中
• 北美在窄帶網路存取服務市場佔據主導地位，2024 年其收入份額最大，為 38.62%，這得益於對物聯網基礎設施的大力投資以及對支援智慧城市和互聯設備的低功耗廣域網路 (LPWAN) 需求的不斷增長
• 預計亞太地區將在全球窄帶互聯網接入服務市場中實現最高增長率，這得益於數位化轉型舉措的不斷增加、智能城市基礎設施的不斷擴大以及中國、印度和日本等國家物聯網應用的日益普及
• 受電信基礎設施擴張和行動網路營運商加大對NB-IoT相容架構的投資推動，網路領域在2024年佔據了最大的市場收入份額。這些網路支援低功耗遠距離通信，從而能夠以經濟高效的方式跨行業提供服務。各大電信業者正持續增強其NB-IoT網路覆蓋範圍，以滿足智慧城市、農業和製造業的需求。

報告範圍及窄頻互聯網接取服務市場細分

窄頻上網服務市場趨勢

“NB-IoT 在智慧城市基礎設施中的應用”

• 各國政府越來越多地將 NB-IoT 整合到智慧城市系統中，以實現廢棄物管理、交通監控和照明等高效運作
• NB-IoT 因其低功耗、成本效益和廣域覆蓋而受到青睞，尤其是在城市深處和室內環境中
• 城市中心受益於即時數據收集、預測性維護和優化資源配置
• NB-IoT 的可擴展性使其成為快速發展的大都會地區擴展基礎設施的理想選擇
• 例如，新加坡市已部署支援 NB-IoT 的環境感測器，以監測主要城市區域的空氣品質和濕度

窄頻網際網路接取服務市場動態

司機

“工業應用中智慧型設備和物聯網部署的成長”

• 快速的工業數位化推動了 NB-IoT 在資產追蹤、公用事業計量和供應鏈自動化領域的廣泛應用
• The technology provides up to 10 years of battery life and strong connectivity in remote or underground facilities
• NB-IoT enables real-time data monitoring with minimal infrastructure investment
• Industries benefit from reduced downtime and predictive maintenance capabilities
• For instance, German utility companies have deployed NB-IoT smart meters to improve billing accuracy and monitor consumption patterns efficiently

Restraint/Challenge

“Limited Bandwidth And Data Transfer Rates For High-Volume Applications”

• NB-IoT supports only low-data applications, making it unsuitable for real-time video, drone imagery, or live telemetry feeds
• Use in hybrid or multi-protocol systems is limited due to narrowband’s lower throughput
• Regions with inconsistent NB-IoT infrastructure and frequency regulations face scalability challenges
• High-volume IoT tasks often require more flexible solutions such as LTE-M or 5G
• For instance, In smart agriculture, NB-IoT works well for monitoring soil moisture sensors but fails to support drone-based imaging required for crop health analysis

Narrowband Internet Access Services Market Scope

The market is segmented on the basis of component, deployment, type, and application.

• By Component

On the basis of component, the narrowband internet access services market is segmented into network and module. The network segment accounted for the largest market revenue share in 2024, driven by the expansion of telecom infrastructure and increasing investments by mobile network operators in NB-IoT compatible architecture. These networks support long-range communication with low power usage, enabling cost-effective service delivery across sectors. Major telecom providers are continuously enhancing their NB-IoT network coverage to cater to smart cities, agriculture, and manufacturing sectors.

The module segment is expected to witness the fastest growth rate from 2025 to 2032, supported by the growing adoption of NB-IoT modules in connected devices such as meters, sensors, and trackers. Modules are gaining traction due to their low cost, compact size, and integration capabilities with embedded systems. For instance, industrial equipment manufacturers are increasingly embedding NB-IoT modules for remote diagnostics and maintenance monitoring.

• By Deployment

On the basis of deployment, the market is segmented into in-band, guard-band, and standalone. The guard-band segment held the largest market share in 2024, attributed to its efficient reuse of existing LTE frequency bands without disrupting LTE services. This approach reduces the cost and time required for deployment and is being widely adopted in urban areas where spectrum efficiency is critical.

The standalone segment is expected to witness the fastest growth rate from 2025 to 2032, due to its suitability for rural and remote areas that lack LTE infrastructure. Standalone NB-IoT networks enable independent connectivity, especially for agricultural and environmental applications that require robust coverage in off-grid locations.

• By Type

On the basis of type, the market is segmented into security solutions, real-time streaming analytics, soil monitoring solutions, asset tracking solutions, logistics tracking solutions, smart parking management solutions, and others. The asset tracking solutions segment held the largest share in 2024, supported by increasing demand from logistics, retail, and industrial sectors to track inventory and shipments. These solutions reduce operational inefficiencies and enhance transparency. For instance, e-commerce and freight companies are integrating NB-IoT-based asset tracking systems to improve delivery accuracy.

The real-time streaming analytics segment is expected to witness the fastest growth rate from 2025 to 2032, driven by increasing adoption across sectors such as utilities and smart cities to monitor performance and anomalies. NB-IoT’s low latency and power efficiency make it ideal for transmitting data from numerous sensors to analytical platforms in real time.

• By Application

On the basis of application, the market is segmented into smart governance, smart metering, smart buildings, and smart asset tracking. The smart metering segment dominated the market in 2024 due to widespread rollout of smart water, gas, and electricity meters in urban regions. These meters use NB-IoT to provide reliable, low-cost data transmission for utilities, helping reduce losses and improve billing efficiency.

The smart asset tracking segment is expected to witness the fastest growth rate from 2025 to 2032, as enterprises across logistics, manufacturing, and agriculture increase their reliance on IoT-based asset visibility solutions. For instance, agriculture firms are deploying NB-IoT for tracking high-value farm machinery and livestock, enabling real-time updates even in remote areas.

Narrowband Internet Access Services Market Regional Analysis

•  North America dominated the narrowband internet access services market with the largest revenue share of 38.62% in 2024, driven by strong investments in IoT infrastructure and growing demand for low-power wide-area networks (LPWANs) to support smart cities and connected devices
•  The region benefits from a mature telecom ecosystem, high adoption of M2M (machine-to-machine) technologies, and active deployment of NB-IoT solutions in sectors such as utilities, transportation, and healthcare
•  In the U.S., regulatory support and robust carrier involvement are accelerating the rollout of narrowband technologies, especially in rural areas and for infrastructure monitoring applications

U.S. Narrowband Internet Access Services Market Insight

2024年，美國窄頻網路存取服務市場佔據北美地區83.4%的最高收入份額，這得益於AT&T和Verizon等電信巨頭的早期商業部署。智慧計量、資產追蹤和農業應用領域的需求顯著增長。例如，多家美國公用事業公司已轉向NB-IoT用於水錶和瓦斯表連接，理由是其訊號穿透力更強、成本效率更高。隨著聯邦政府對智慧基礎設施的關注度不斷提升，預計美國將繼續成為全球窄頻技術進步的中心。

歐洲窄頻上網服務市場洞察

預計歐洲市場將在2025年至2032年期間實現最快的成長，這得益於該地區對數位化、碳減排和資源優化的關注。 《歐洲綠色協定》等政府措施支持將窄頻物聯網應用於節能智慧建築、電網管理和精準農業。德國、法國和荷蘭等國家對超窄頻解決方案的需求正在成長，其在工業和市政資產監控領域的應用也日益廣泛。

英國窄頻上網服務市場洞察

預計英國市場將在2025年至2032年間實現最快的成長，這得益於NB-IoT和LTE-M網路在全國的快速部署。對智慧停車、環境感測器和廢物管理的日益關注正在創造豐厚的利潤機會。倫敦和曼徹斯特等城市已在公共照明和空氣品質監測領域試行窄頻解決方案。英國創新驅動的生態系統和對智慧城市解決方案的強有力的監管支持進一步提升了市場前景。

德國窄頻網路存取服務市場洞察

由於德國強大的製造業基礎和對工業4.0的重視，預計德國將在2025年至2032年期間實現最快的成長。 NB-IoT正廣泛應用於工廠自動化、物流追蹤和設施管理。例如，汽車工廠的大規模部署正在使用NB-IoT來簡化能源監控和預測性維護。政府致力於數位轉型和5G支援的LPWAN服務，這正在推動城鄉應用的成長。

亞太窄頻上網服務市場洞察

預計亞太地區將在2025年至2032年期間實現最快的成長，這得益於中國、日本、韓國和印度的大規模物聯網應用。該地區是NB-IoT晶片組製造和低成本模組生產的關鍵樞紐，有助於提升其可及性和規模效益。亞太地區廣泛的智慧城市計畫和農業數位化計畫正在創造對窄帶服務的巨大需求，尤其是在智慧灌溉、環境監測和農村互聯互通方面。

日本窄頻上網服務市場洞察

日本正在城市和工業領域快速應用窄帶技術。領先的電信業者正在積極部署NB-IoT網絡，以支援智慧計量、老年護理系統和災害管理工具。日本的人口老化和城市規劃措施推動了對高效、低功耗物聯網解決方案的需求。此外，日本對6G和邊緣運算創新的投入，支援將窄頻服務無縫整合到未來的連接框架中。

中國窄頻上網服務市場洞察

2024年，中國佔據亞太地區最大的市場收入份額，這得益於中國移動和中國電信等業者積極部署NB-IoT網路。中國在部署規模方面處於領先地位，尤其是在智慧城市基礎設施、物流和消費者物聯網應用領域。例如，全國範圍內已部署超過7000萬個NB-IoT水錶。政府主導的政策和強大的國內製造業生態系統正在鞏固中國在窄頻網路存取服務市場的領導地位。

窄頻上網服務市場佔有率

窄頻網路存取服務產業主要由知名公司主導，其中包括：

• SES SA（盧森堡）
• 國際海事衛星組織全球有限公司（英國）
• 銥星通訊公司（美國）
• Viasat, Inc.（美國）
• EchoStar公司（美國）
• 國際通訊衛星組織（美國）
• 歐洲通訊衛星公司（法國）
• 新加坡電信（新加坡）
• KVH Industries, Inc.（美國）
• SpeedCast（美國）
• 吉拉特電信（以色列）
• 西班牙衛星通訊社（西班牙）
• 中國電信國際有限公司（中國）
• 中國聯通(香港)有限公司 (中國)
• AT&T智慧財產權（美國）
• 德國電信股份公司（德國）
• Verizon（美國）

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