North America Deodorant Packaging Market – Industry Trends and Forecast to 2030

North America Deodorant Packaging Market Analysis and Size

The market value of deodorants packaging is directly proportional to the demand for deodorants in the global market. This straightforward implication was evident during the COVID-19 phase, where the product was deemed to be unnecessary, thereby impacting the deodorant packaging market. Major market players aren’t just innovating with the product, but also with the packaging materials, keeping in mind the safety of environment and regulations set by the governments.  

Data Bridge Market Research analyses that the deodorant packaging market, valued at USD 4,095.89 million in 2022, will reach USD 7,143.43 million by 2030, growing at a CAGR of 7.20% during the forecast period of 2023 to 2030. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

North America Deodorant Packaging Market Scope and Segmentation  

Market Definition

A deodorant is something that is applied to the body to either prevent or cover up body odour brought on by bacteria breaking down sweat in the armpits. Deodorant packaging refers to the kind of packaging that improves the products' level of protection and facilitates transporting. It is utilised to coat materials that aid in preventing body odour. Deodorant packaging also aids in luring customers to purchase the goods.

Deodorant Packaging Market Dynamics

Drivers

• Growing concerns about hygiene will bolster the market growth

Consumer awareness and socialisation have contributed to the rise in hygiene awareness brought on by lifestyle changes and a rise in living standards. The deodorants packaging industry in North America is primarily being driven by the healthy living trend. A pleasant smell is an indication of good hygiene and manners. Deodorants are frequently used by consumers to preserve their personal cleanliness, which increases consumption.   

• Growing demand for organic deodorants is a major driver

In light of increasing consumer awareness of the negative effects of aluminium and paraben compounds found in deodorants, there has been a surge in the market's demand for safe, natural, and organic deodorant products. During the forecast period, the demand for deodorants is expected to be driven by the rise in the usage of organic deodorants by teenagers and athletes as well as the rising level of consumer hygiene consciousness. This, in turn, will drive the market for deodorant packaging in the coming years.

Opportunities

• Growing number of product innovations is a promising opportunity  

Major product innovations by the major market players will propel the demand and supply of deodorant packaging in the future. Availability of innovative personal grooming products together with the rise in female employment participation will create numerous market growth opportunities. A bright outlook for the market is also being created by the growing desire among the general public, particularly among millennials, for novel and innovative perfumes and scented items.

Restraints/Challenges

• Environmental issues will derail the market growth rate

Rising environmental concerns at a global scale will derail the growth of the market. Harmful effects of plastic and its negative impact on the terrestrial and aquatic habitat is a major cause of concern. Further, recyclability issues associated with plastic packaging as it is not easily degradable will further challenge the growth rate of the market.

This deodorant packaging market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the deodorant packaging market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In 2020, the acquisition of Vinkova B.V., a manufacturer of glass packaging that enhances the glass offerings of companies in northern Europe, was announced by Berlin Packaging. The news contributed to a growth in the clientele for the corporation, increasing sales.
• In 2021, Dove, a product of Unilever, introduced its first refillable deodorant. The refillable deodorant has a sturdy, stainless steel designed design. Both aluminium and alcohol are absent from this smell.
• In 2021, Secret Derma+ Antiperspirant, a deodorant created by female dermatologists with skincare characteristics to reduce irritation and underarm discolouration, was introduced by Procter & Gamble under the Secret brand.

North America Deodorant Packaging Market Scope

The deodorant packaging market is segmented on the basis of packaging type, shape, material, deodorant type, distribution channel, and end-user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Packaging Type

• Cans
• Sticks
• Tubes
• Roll Ons
• Tins
• Others

Shape

• Rectangular
• Square
• Cylindrical
• Oval
• Circle
• Others

Material

• Plastic
• Metal
• Glass
• Others

Deodorant Type

• Aerosol Deodorants
• Roll-On Deodorants
• Gel Deodorants
• Invisible Solid Deodorants
• Solid Deodorants
• Crystal Deodorants
• Wipes Deodorants
• Antiperspirant Deodorants
• Unscented Deodorants
• Stick Deodorants
• Others

Distribution Channel

• B2B/Direct Sales
• Supermarkets/Hypermarkets
• E-Commerce
• Specialty Stores
• Convenience Stores
• Others

End User

• Men
• Women

Deodorant Packaging Market Regional Analysis/Insights

The deodorant packaging market is analyzed and market size insights and trends are provided by country, packaging type, shape, material, deodorant type, distribution channel, and end-user as referenced above.

The countries covered in the deodorant packaging market report are U.S., Canada, and Mexico.

As a result of the end-users' rising desire for deodorant packaging, which drives up packaging demand, U.S. in North America dominates the market. Canada's growth rate will be favourable due to the country's easy accessibility and competitive prices in the area. 

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Deodorant Packaging Market Share Analysis

The deodorant packaging market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to deodorant packaging market.

Some of the major players operating in the deodorant packaging market are:

• IMS Packaging Limited (China)
• Kaufman Container. (U.S.)
• Berlin Packaging (U.S.)
• The Packaging Company (U.S.)
• Gerresheimer AG (Germany)
• Pacific Bridge Packaging (U.S.)
• IntraPac International LLC (U.S.)
• AptarGroup, Inc. (U.S.) 

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