Middle East and Africa Tomatoes Market – Industry Trends and Forecast to 2030

Middle East and Africa Tomatoes Market Analysis and Size

The Middle East and Africa tomatoes market is being driven by numerous benefits which they offer to both companies and employees. The market for tomatoes is also being driven by an increase in demand for tomatoes in the food processing industry. The B2B market needs tomatoes since they are utilized as a raw material to make other processed tomato products. Tomatoes are used in various forms, including juice, paste, puree, diced/peeled tomatoes, ketchup, pickles, sauces, and ready-to-eat curries, which ultimately act as a driver for market growth. With the growing number of working groups and the millennial population’s demand for tomatoes and their various forms has increased massively. Rising technological advancements in tomato production are an opportunity to enter this expanding market. However, fluctuation in the prices of tomatoes is one of the main restraining factors limiting the market growth.

Data Bridge Market Research analyzes that the Middle East and Africa tomatoes market is expected to reach the value of USD 22,263.48 million by 2030, at a CAGR of 2.8% during the forecast period.

Market Definition

Tomatoes are basically round-shaped vegetables that can be eaten cooked or uncooked. They are edible, pulpy berries of the herb Solanum lycoperscium. They are of many colors such as red, yellow, orange, and many more. They are of many varieties having different tastes and applications.

Tomatoes have a wide application in the food and beverages industry. They are used in the production of soups, sauces, purees, juices, and ketchup among others. They are also used as raw vegetables in burgers, sandwiches, salads, pizza, and many more.

Tomatoes are an essential source in food processing industries having wide applications and also contain essential components useful for the human body. They help in maintaining blood pressure and healthy skin and also have anti-inflammatory action.

Middle East and Africa Tomatoes Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:

Driver

• Surging Growth for Tomatoes in the Food Processing Industry

The B2B market needs tomatoes since they are utilized as a raw material to make other processed tomato products. Tomatoes are used in various forms, including juice, paste, puree, diced/peeled tomatoes, ketchup, pickles, sauces, and ready-to-eat curries. There are numerous uses for processed tomato products in the food sector such as in snacks, culinary, hotels, restaurants, and fast food retail chains. They can be eaten both cooked and uncooked and have a high demand in the Middle East and Africa market. Because of rapid urbanization, consumers in emerging and developed countries are enticed to eat readymade foods and tomato-processed products. To meet the growing demand, processed food manufacturers and tomato paste processors focus on ready-to-eat products.

Additionally, the range of tomato processed foods is expanding with the introduction of various tomato products, including powder-based products. Tomato paste and tomato puree are the primary processed tomato products. Secondary processed products for tomatoes are made possible by processing primary products. The main market for tomato paste and puree is the ketchup and sauce sector. The beverage and food industry is the second largest user of tomato paste and puree.

With the growing number of working groups and millennial populations, the demand for tomatoes and their various forms has increased massively in the fast food sector, resulting and café, university dining halls, hotels, inns, catering, and food processing industries, which ultimately contribute towards the market growth.

Restraint

• Fluctuations in the Prices of Tomatoes

Volatile and unpredictable marketplaces have far-reaching consequences for industrial companies. Unanticipated barriers such as rising energy costs and unexpected variations in raw material pricing are disrupting supply chains and making it harder for businesses to stay profitable. Variations in the prices of raw materials for making sauces, dressings, and condiments hot fill bottle packaging put up additional costs on the price of the finished product. A bumper crop or crop disaster in a major production region can change tomato prices quickly.

Farmers, suppliers, and companies dealing in the tomatoes market find it difficult to correctly judge the risk of large fluctuations in tomatoes costs. Highly fluctuating costs and ineffective price management can seriously jeopardize the success of companies. The growers utilize many greenhouse facilities to grow tomatoes to lessen the impact of weather on tomato growing and increase the yield per acre. Tomatoes grown in greenhouses require different seeds than those grown in their natural environment. As a result, the cost of seeds used to grow tomatoes in greenhouses is higher than those used to grow tomatoes in natural conditions.

Moreover, increased Middle East and Africa trade, urbanization, transportation needs, and energy demands put further pressure on the cost of the intermediaries required for the market. Therefore, changes in the costs of tomatoes affect the demand for the product and are thus, expected to hinder market growth.

Opportunity

• Wide Range of Applications in Food and Beverages Sector

In the food and beverages industry, tomatoes are used in a variety of forms and as a fresh component such as frozen, dried, puree, sauces, powder, and others. The flexibility of these many tomato-based applications is growing daily, which eventually opens up opportunities for the food processing industries to produce a variety of tomato-based products. Due to customer habituation with the flavor and taste of tomatoes, tomatoes have greatly increased in popularity. Additionally, tomato paste, purees, sauces, powders, and other ingredients are frequently utilized in processed foods and snacks. The development of more specialized food production technologies aids in the discovery of new applications for tomatoes in the food industry. These factors are predicted to continue creating profitable business chances for both established market players and new entrepreneurs.

There is an increased demand for products containing tomatoes due to their wide range of food industry adaptability, which will offer new opportunities and help in market growth.

Challenge

• Rising Post-Harvesting Losses due to Lack of Storage Facility

Despite the driving factors and the opportunities available in the market for tomato demand globally, there is a certain challenge faced by the farmer and the supplier that would affect the supply of tomatoes. The challenge is post-harvest losses because of the perishable nature of tomatoes and the lack of storage facilities after harvesting and during transportation. Post-harvest losses are primarily caused by rotting, mechanical damage, poor handling, inappropriate temperature, relative humidity management, and hygiene issues during handling. These losses cause the product's quality to decline, eventually lowering its price and negatively influencing market expansion.

However, post-harvest losses and other issues represent a serious market expansion challenge. In most nations, the tomato business is steadily disintegrating due to post-harvest issues, both on and off the farm. Most emerging nations cannot produce enough tomatoes on their own, as evidenced by the importation of completed tomato products. Even while there is always an oversupply in the market, this is only temporary because unprocessed tomatoes are difficult to preserve and highly perishable. Because of the inefficiencies in the post-harvest processing of tomatoes, there is a demand gap being supplied by imported processed goods. These post-harvest losses lower the market value of the product and act as a barrier to market expansion.

Post-harvest loss covers food lost along the entire food supply chain, from when a crop is harvested until it is consumed. The losses fall into several categories: weight loss from rotting, quality loss, nutritional loss, seed viability loss, and commercial loss. A shortage of storage facilities mostly causes these post-harvest losses on and off farms, which will be a key challenge to the market expansion.

Post-COVID-19 Impact on Middle East and Africa Tomatoes Market

Post the pandemic, the demand for tomatoes increased as there were no more restrictions on movement due to which the supply of products was easy. In addition, the growing trend of processed food products and increased demand for tomato cultivation after the coronavirus outbreak are expected to drive market growth.

After the pandemic, there was an increasing demand for the antioxidant lycopene which is found in fruits and vegetables. The tomato is a great source of lycopene with its processed products such as paste and pulp, which helped the market grow.

For instance,

•  In December 2021, MASTRONARDI PRODUCE LTD. announced an agreement with AgriCapital Holdings Corp. This agreement would be beneficial for the company to develop the Agro park in Panama.

Recent Development

• In October 2022, MASTRONARDI PRODUCE LTD. introduced new packaging for tomatoes. The packaging container is pint size which is reusable and recyclable. This package is for the company's grape tomatoes. This new packaging would benefit the company because it is reusable and will not create any environmental concerns in the future. The double labeling features of it will help merchandise in a better way for the customer.

Middle East and Africa Tomatoes Market Scope

Middle East and Africa tomatoes market is segmented into five notable segments based on type, product type, category, end user, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Type

• Cherry Tomatoes
• Grape Tomatoes
• Roma Tomatoes
• Tomatoes On The Vine
• Beefsteak Tomatoes
• Heirloom Tomatoes
• Green Tomatoes
• Others

Based on type, the Middle East and Africa tomatoes market is segmented into cherry tomatoes, grape tomatoes, roma tomatoes, beefsteak tomatoes, heirloom tomatoes, green tomatoes, and others.

Product Type

• Fresh
• Frozen
• Dried

Based on product type, the Middle East and Africa tomatoes market is segmented into fresh, frozen, and dried.

Category

• Conventional
• Organic

Based on category, the Middle East and Africa tomatoes market is segmented into conventional and organic.

End user

• Food Service Industry
• Household/Retail Industry

Based on end user, the Middle East and Africa tomatoes market is segmented into food service industry and household/retail industry.

Distribution Channel

• Direct
• Indirect

Based on distribution channel, the Middle East and Africa tomatoes market is segmented into direct and indirect.

Middle East and Africa Tomatoes Market Regional Analysis/Insights

The Middle East and Africa tomatoes market is analyzed and market size insights and trends are provided by country on type, product type, category, end user, and distribution channel as referenced above.

The countries covered in the Middle East and Africa tomatoes market report are Egypt, South Africa, Israel, Saudi Arabia, UAE, and rest of Middle East and Africa.

Egypt is dominating the Middle East and Africa tomatoes market. The increasingly high demand from the food processing industry for tomato-processed products worldwide is the major reason for the growth of this market. However, high cost of excellent raw materials is likely to restrict the market growth.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as downstream and upstream value chain analysis, technical trends, porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Middle East and Africa brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Middle East and Africa Tomatoes Market Share Analysis

The Middle East and Africa tomatoes market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Middle East and Africa presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus on the market.

Some of the major players operating in the Middle East and Africa tomatoes market are MASTRONARDI PRODUCE LTD. among others.

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