Global Camisoles Market – Industry Trends and Forecast to 2029

Camisoles Market Analysis and Size

Camisoles are designed to fit the growing baby bump and stay in place better and more comfortably than regular innerwear. The main disadvantage of wearing regular pants during pregnancy is that they can stretch as the baby grows, so maternity innerwear saves good non-pregnant pairs even after the pregnancy.

Data Bridge Market Research analyses that the camisoles market was valued at USD 7.40 million in 2021 and is expected to reach the value of USD 11.02 million by 2029, at a CAGR of 5.1% during the forecast period. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and consumer behaviour.

Report Scope and Market Segmentation

Market Definition

Camisoles is a type of clothing that is specifically designed for pregnant women. These inner wears are designed to fit the growing baby bumps comfortably and without causing discomfort. Maternity innerwear is made with a higher percentage of cotton (up to 95%) and spandex (up to 5%), making it softer and smoother.

Drivers

• Introduction of new designs and improved production methods

The camisole industry has undergone significant changes, with the introduction of new design techniques, measurements, innovative materials, and improved production methods. This resulted in a shift in the variety, quality, and applications of women's intimate garments. The rising number of pregnant women in the working population and increased awareness of pregnancy garments are the primary factors expected to drive demand for camisoles in the coming years.

• Growing manufacturing facilities in developing economies

There has been a trend of shifting manufacturing facilities from developed countries to developing countries. Various favourable conditions, such as low raw material and labour costs and lower capital investment requirements than developed regions, have spelled boon for countries such as India and China. Furthermore, governments in these countries are providing financial incentives, such as preferential tax rates, to encourage the establishment of various manufacturing sites. Such thriving business in the developing region is expected to contribute to the growth of the global camisoles market in the coming years.

Opportunity

These new items are made of recycled polyester and have excellent sweat-wicking capabilities. Furthermore, the growing fashion industry in emerging economies and the increasing number of working pregnant women are expected to provide lucrative growth opportunities for the camisoles market during the forecasted period.

Restraints

However, slow penetration from developing regions and the high cost of branded products impede market growth over the forecast period of 2022-2029.

This camisoles market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the camisoles market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Camisoles Market

The outbreak of the COVID-19 pandemic has a negative impact on global product sales due to supply chain disruption. However, as many brands focused on marketing their products through e-commerce websites, online sales aided market growth. The market's specialised retailers have been facing stiff competition from online or e-commerce retailers. High costs are required to maintain physical stores, which limits their ability to compete with online/e-commerce retailers.

Recent Development

• Marena Group, L.L.C., based in the United States, launched its new maternity wear brand, Marena MaternityTM, for women in pregnancy and post-pregnancy in April 2022. This is the company's first product line aimed at new and expecting mothers. The Marena Maternity line would include shapewear and activewear products.
• Nike will launch Nike-M, its new maternity active wear brand, in September 2020. The company would offer four products under this brand: a sports bra, supportive leggings, a tank top, and a fleece cover up with a split hem.

Global Camisoles Market Scope

The camisoles market is segmented on the basis of type and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Sleeveless
• Short sleeve
• Long sleeve

Application

• Offline
• Online

Camisoles Market Regional Analysis/Insights

The camisoles market is analysed and market size insights and trends are provided by country, type and application as referenced above.

The countries covered in the camisoles market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America is the world's leading region in terms of market share because of the presence of leading apparel brands and rising disposable income in the region.

Asia Pacific is expected to grow at a rapid pace between 2022 and 2029. Factors such as increasing global brand penetration and rising urbanisation in the region would create lucrative growth opportunities for the Asia Pacific camisoles Market.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Camisoles Market Share Analysis

The camisoles market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to camisoles market.

Some of the major players operating in the camisoles market are:

• Seraphine (U.K.)
• Wacoal (U.S.)
• H & M Group (Sweden)
• Hatch Collection L.L.C. (U.S.)
• MamaCouture (U.K.)
• Hotmilk Lingerie (New Zealand)
• Belabumbum (U.S.)
• Fresh Venturz L.L.P. (India)
• Clovia (India)
• Triumph Holding AG (Germany)
• BrainBees Solutions Pvt. Ltd (India)
• Wacoal Holdings Corp. (Japan)

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